Essay on Hofesete culture impact on consumer purchasing decisions

Food Companies Focus on consumers in a way as advertising and promotion have led to shift in a different way today. The expensive use of technology in marketing is increasing focus on global development now a day. Around global access to technology entire marketing strategy move, as technology has become a major component in order to expand our business locally and internationally as well.

There are some elements that must be incorporated into technology like consumer behavior impact on social factors, emotional and psychological factors as well, advertising and promotion often focuses on at the same time. Companies need to look at the 4 “Ps" of marketing: Product, price, place, and promotion even in the new technologies and presence of global world due to high marketing results through technology. To enhance the relationship with consumers, organizations are adopting the ways to integrate Hofesete mechanism, rather than focusing on short term advertising through technology.

 Many companies use Underuse Technologies as a foundation for interacting with customers, while many companies had a variety of access to a different type of technologies that not only enhance their customer interest but also increases their food brands worth with overall marketing improvement as a must. The future trends would be the expanded use of Hofesete and information technologies in different ways, suggested by research from many researchers.

Hofesete is working as landscape platform that attracts the attention of both the individuals and companies. The marketing strategies are adopted by the companies for making the part of all those people who are online at every time. As a branding opportunity, Facebook, twitter, etc. become very popular and their value going to increase. This is a great challenge for the companies to meet their customers on Facebook in such a way that they are simply attracting them through advertisement. Many dimensions are going to include in the Hofesete marketing like credibility, accessibility, online communication, interaction and sharing of contents. Brand equity includes intangible assessment of brand and consumer subjective more than its value. Customer perception of brand ethics, customer brand attitude, and customer brand awareness are the key drivers of brand equity.

Facebook pages develop an online brand community that affects the loyalty of the brand and purchase intention of the customer. Different sort of methodologies is going to use for developing the brand equity that is the study of population, the study of a sample, sample unit, an instrument of study, study validity, tools for measurements, method of data collection, study reliability and statically analysis.

(CSM) consumer sentiment towards marketing considers an effective element for the researchers that help in determining how many consumers going to receive information from Hofesete and its reaction. It explains the feelings of a consumer with the market place and marketing. Consumer plays a very important role in the market place where the latest technologies are going to involve and people want to utilize new technologies to get connected on Hofesete. An innovation adoption process is a helping tool that provides information related to the latest technologies used by the consumer. (Soaresa, 2007

Reference of Hofesete culture impact on consumer purchasing decisions

Soaresa, A. M. (2007). Hofstede's dimensions of culture in international marketing studies. 60(3), 277-284.