Report on Literature Review of Motivations For Purchasing Of Mobile Games Among Youth In Saudi Arabia

Mobile game playing has been found to be influenced by several factors ranging from social to economic aspects. Whereas some of these factors are related to personal preferences such as needs and values derived from playing particular games, others such as ease of use are mainly technological-based.

According to Jani Merikivi (2017)., mobile gamers vary in their needs and values – characteristics responsible for the variation in their purchasing behavior of mobile games. These values could be related to satisfaction with quality, functionality on a mobile phone, or price compared to their expectations. The perceived usefulness such as providing a platform for socialization also appears to influence the user’s intention to purchase a mobile game. On the other hand, the game-related factors that could motivate users to purchase mobile games include ease and quickness of setup, audio-visual effects including sound and graphics attributes, and product information (Jani Merikivi, 2017).

As it is stated by Kim (2018), the importance of the studies can represent the particular ways among the PBI in WOW and performance expectancy that has considered significant only at a 10 % level. Moreover, the prevention from the deceiving behavior leads to the particular issues that are related to the institution and it is based upon the trust. These deceiving behavior are also related to the issues of the performance expectancy that decrease usually. It also includes the association among the purchase intention and social influence that was usually not supported. The coefficient in this relation is round about zero. Hence, it is suggested by researchers that there is little effect of social influences on the purchase intention of forming players (Kim, 2018).

While Hsiao and Chen (2016) also highlight in their research that the perceived value of mobile games may encompass playfulness, connectedness, access flexibility, and reward. The authors also observed that loyalty to the mobile game is mainly a determinant factor among the game players who pay for the games and not in non-payers. Moreover, the gaming experience of the consumers could motivate or demotivate them to purchase and play a particular mobile game. The price of mobile games also appears to be a crucial determinant of purchasing mobile games. However, it remains an important factor for only paying gamers (Hsiao, 2016).

Kim and Cho (2018) similarly determine the perceived value, as well as risks and attitude, play a significant role in the intention to purchase mobile games by the consumers. Risks could be related to performance mismatch between the expected and actual performance. Satisfaction or dissatisfaction was also found to influence the user’s behavior in purchasing mobile games and loyalty. Whereas perceived use and loyalty have been established to influence the consumers’ intention to purchase apps for mobile games (Kim, 2018).

According to the statistics Kingdom of Saudi Arabia (2010), flow experience has a positive relationship with the skills, social interaction, challenges and interactions of the human-computer. The mobile game’s user player loyalty is also influenced by the flow experience positively. The influence of the player’s behaviors on the loyalty of the players is also explained by them. Specifically, social interactions and higher challenges are also considered as the one of the most important related to the social interactions; it has particular games challenges by which the players get experience as well as facilitates the interactions along with each other. Hence the player loyalty is rising with the passage of time (Kingdom of Saudi Arabia, 2010).

 Mäyrä (2015) determine that examine the connection among the continuance intentions as well as enjoyment. It is also utilized to explore how mobile games are making more pleasant. This particular enjoyment has a direct effect on the sustained utilization of the intentions that have been confirmed. In addition, it has been revealed by the Jani that the context of the enjoyment within the mobile games relies upon the particular two types of artifacts relevant to the various attributes. It includes playability and game design. For all of these particular aspects, design aesthetic, perceived ease of use, novelty and the numerous challenges by which the enjoyment is strongly affected. It is particularly utilized for the continual utilization of the mobile game (Mäyrä, 2015).

 Penttinen (2010) describes in the research the wide ranges of the positive benefits and effects can be offered by playing video games. He has been highlighted in his study the aspects of prosocial behaviors can be promoted by playing prosocial video games. It includes prosocial thought accessibility, increasing positive effects, helping behavior and generosity. Additionally, it also includes hostile attribution bias and decreases aggressive behavior (Penttinen, 2010).

 Venkatesh, (2012) from Korea makes the argument that the various problems are focused on participation in the various programs; it includes aggressive behavior and addiction to video games. For all of these particular problems, youngsters are reminded of all of these problems as compared to their particular positive attributes; meanwhile, positive self-perception can be increased by the strength-focused approach. Hence this particular strength-focused approach must be utilized by the family members, educators, and community in order to understand the role of the mediator in a good way. It also includes the strength reacted to the effects of violent video games on the social (Venkatesh, 2012).

 Wohn, (2012) state that the video game is referred to as the most effective language and learning tools in universities and schools, and these all things are designed in effective manners. The right of the words can be implied that there are numerous numbers of elements that must be referred to as the type of the game’s design foundation in order to become as involved in the commercial console of the video games such as grand theft auto and Metal Gear Solid. The action-packed gameplay is included in these particular elements. It also includes the compelling story by which serious issues can be addressed, for instance, situations related to adults, violence, and acting as well (Wohn, 2012).

 Yu-Shan Su (2016) describe that there are various potentials that can be utilized to inspired these particular games that are holding for interventions due to this health can also promote. It includes the treatment related to the problem of mental health and prevention for various diseases. In the mobile, the chess game is not considered as a particular idle measurement. There are numerous valuable qualities    of the mind that can be particularly utilized in the course of human lives. These are required to be acquired for the particular strengthing ways in order to make it habits for the various particular events. The game of the Chess in the computer and mobile can easily lead us towards the habit of noting being discouraged that is required to present the bad appearances in the state of the  various particular affairs. It also includes the habits for required and favorable changes (Yu-Shan Su, 2016).

Al-jifri (2017) likewise attempt to show that playing PC games is connected to a scope of perceptual, intellectual, social, full of feeling and persuasive effects and results. Most of the time happening results and effects were information securing/content understanding and full of feeling and inspirational results (Al-jifri, 2017).

Almuhanna (2019) gets a few outcomes from an overview of 203 understudies in an open research college that are accounted for in the paper. Utilizing Chi-square, measurably critical contrasts were found between understudies who had and had not taken part in computer game competitions in the detailed improvement of a few fundamental abilities or capacities, for example, math aptitudes, offering headings to other people, working as an individual from a group, driving a gathering of individuals, planning the exercises of others, and capacity to remember data. The outcomes show that playing in computer game competitions has positive results (Almuhanna, 2019).

Connolly, (2012) likewise states that period individuals like to mess around that can be played whenever. A cell phone is likely great apparatus for a game as opposed to PC since you can utilize it whenever and individuals can present to it constantly likewise. A mobile telephone is a system gadget that bolsters a multiplayer game (Connolly, 2012).

Granic, (2014) doled out 512 members arbitrarily partitioned into 1 of 2 gatherings that requested that they review a game that they found either especially fun or especially important and to then rate their impression of the game that they reviewed. They found that Enjoyment was high for the two gatherings. However, thankfulness was higher in the important than fun-game condition. Further, the pleasure was most firmly connected with ongoing interaction attributes and fulfillment of requirements identified with competency and self-rule, though thankfulness was most unequivocally connected with story qualities and fulfillment of necessities identified with knowledge and relatedness (Granic, 2014).    

Husni and Mohamed (2011) arrive to result that the Electronic games have a positive impact on cognitive processes as they encourage the development of logic and the acquisition of cognitive skills in a fun way as it pushes learners or players to develop their information.

 Hsiao K. L., (2016) research confirms the particular importance of applying the technology of the classroom’s English language; the motivation of the student can also increase by it. It is also utilized to promoting the learning of the language. For these particular findings of the implications in order to teaching and learning the language in effective manners; it is crucial for its various perspectives process. It has been suggested by the various studies that the utilization of mobile games and computers must be complicated as important parts of the particular lesson because the computer is engaged in offering various enjoyable services for foreign languages (Hsiao K. L., 2016).

  Oliver, (2016) results show that the value of the prices, hedonic motivation, and effort expectancy has a significant positive influence on the particular form of the behavioral intention in order to utilize items of the purchasing app. Social influence is not considered an important significant factor in order to affect behavioral intentions. It has been shown by the moderating effect of gender that the users who are male are considered as the hedonic motivation as compared to the female users (Oliver, 2016)

 Lu (2016) confirms that there are six factors that affect the customer's continuation goal of Indonesia Go-pay appropriation. Which requested consistently as Habit, Trust, and Social Influence were the most powerful on the purchaser's proceeded with expectation, while the impact of Price Saving Orientation, There are fewer impacts of the consumer intention on the Hedonic Motivation, and Performance Expectancy. In this manner, so as to cause the buyers to get dependent on use Go-Pay, they propose to make a Go-Pay reward name for a few levels. When buyers open a more elevated level, there will be a higher measure of limits and Go-Points and it will build the client habit (Lu, 2016).

Passmore, (2014) have utilized UTAUT as the hypothetical base to examine the purchasing intention of cell phone clients in buying game APP. According to the particular literature review and so as to improve the logical intensity of UTAUT, and subsequently, the analyst included two factors of "Cost" and "Item Involvement." In this study, the scientist explored the variables that would influence clients' acquisition of game App, and the specialist respected that the individuals who might buy game App were all deliberate, and thus the individual contrast of "intentionality of utilization" wouldn't be researched in this study (Passmore, 2014).

Ultimately, Prasetya, (2015) find that a relative bit of leeway was characterized under the context of entertainment as well as passing the time in effective manners, and it had the most grounded impact among different factors in both contextual analyses (D 0.40 and 0.32, individually). This shows members delighted in breathing easy playing the game. This is reliable with the outcomes in [48], as they found that game adopters have more grounded individual requirements for taking a break and a higher view of Relative bit of leeway in playing web-based games, though they see the dangers as far as time spent in playing web-based games as less critical (Prasetya, 2015).