Report on Summary of Motivations For Purchasing Of Mobile Games Among Youth In Saudi Arabia

Mobile gaming among users has increased as analyzed through the results that the positive significant relationship is considered or can be seen among the dependent as well as the independent variables. Therefore, it is noticed that players may play mobile games for relaxing, diverting attention from something, and expressing creativity as well as for socialization and emotional express purposes, among others.

However, there are mostly positive values, so there is a positive significant relationship among independent variables and dependent variables. It means that youth in Saudi Arabia have motivations for purchasing of mobile games. Considering the research question, it is known that there is the production of mobile devices with additional features to attract customers, such as mobile games, has remained a priority to the players in the mobile market.

The research achieves its objectives as noticed that there is a positive and significant relationship to the perceived usefulness of mobile games on the purchase of mobile games among youth in Saudi Arabia. There is a positive and significant relationship to the influence of pricing on the purchase of mobile games among youth in Saudi Arabia. There is a positive and significant relationship to influence of advertisement role on the purchase of mobile games among youth in Saudi Arabia. There is a positive and significant relationship to the influence of user satisfaction with mobile games on the purchase of mobile games among youth in Saudi Arabia.

Conclusion of Motivations For Purchasing Of Mobile Games Among Youth In Saudi Arabia

It can be concluded after conducting the results that there is a positive significant relationship among independent variables and dependent variables. It means that youth in Saudi Arabia have motivations for purchasing of mobile games. After conducting primary and secondary research, it is known that the motivation for purchasing mobile games could be related to individual perspectives or system characteristics.

However, the hypotheses are also proved as H1 is accepted because performance expectancy is positively related to the user’s behavioral intention to purchase mobile games. H2 is accepted because social influence is strongly influencing user's behavioral intention to purchase mobile games. H3.1 is accepted because hedonic motivation is positively related to the user's behavioral to purchase mobile games. H3.2 is also accepted because gender will moderate the effect of hedonic motivation on behavioral intention to purchase mobile games, such that the effect will be stronger for male players as well.

H4.1 is accepted because price value is positively related to the user’s behavioral intention to purchase mobile games. H4.2 is also accepted because gender will moderate the effect of price value on behavioral intention to purchase mobile games, such that the effect will be stronger for female players. H5.1 is accepted because habit is positively related to the user’s behavioral intention to purchase mobile games. H5.2 is accepted because gender will moderate the effect of habit on behavioral intention to purchase mobile games, such that the effect will be stronger for male players. RQ has accepted the motivating factors for purchasing mobile games among the youth in Saudi Arabia are known.

Recommendations of Motivations For Purchasing Of Mobile Games Among Youth In Saudi Arabia

Following are some recommendations which can be considered to improve the research further:

• This research has been conducted only in the context of Saudi Arabia, which means that the results of this study can be applied only to the Kingdom of Saudi Arabia. The results cannot be applied to other nations because information or data hasn’t been considered, which belongs to other nations. Therefore, this study is not universal. This research can be improved by broadening its scope and collecting data from other countries. In this manner, the research can have a broader impact.
• While conducting the literature review, some issues were encountered, such as the lack of studies conducted in the context of Saudi Arabia. For instance, there were only a handful of researches that were conducted in the context of Saudi Arabia. In addition to it, some studies were inaccessible as well. Due to it, more precise information couldn’t be obtained. This can be improved in the future by acquiring these studies and obtaining information from new studies performed in the context of the Kingdom of Saudi Arabia.

These are the recommendations that can be considered to improve the study.