The Importance of Internal Business Communication

It is a fact that success for an organization cannot be achieved without collective efforts of its people. The organization needs to keep its people on one page so that everyone understands the fact that what organization is trying to achieve and what their roles are in this process. But the question is that how it would happen. The simple answer to this question is that internal business communication, which is critical for the business organization in so many ways. The fact of the matter is that an organization may have great vision and goals to achieve, but if they are not communicated well to its people like employees, then organization can never achieve those goals and objectives. It is important for an organization to enhance the efficacy and efficiency of its internal business communication, otherwise there would be a huge communication gap and growth & success will be a less likely thing to happen for such organization ( Ritchie, 2015)

It is a fact that employees of an organization need motivation as well as a roadmap to follow so that they can not only work for their individual goals, but also can work to establish the collective goals of an organization. But if message is not communicated well to them that what is expected from them and what roles they have to play, then there will be total confusion in the minds of employees, and outcome will be a mess around the organization. The organization should ensure that its leaders and managers realize the critical importance of internal business communication, and then effectively convey the message to their subordinates so that they actually know what to do. The organization should understand the importance of internal business communication by developing certain internal parameters and principles to drive the communication pattern forward in right direction. The message needs to be loud and clear, like if an organization has an objective to keep its customer services on top priority, then message should clearly be conveyed to employees that they have to ensure 100% customer satisfaction with great customer services. If message is not communicated well, then objective cannot be achieved by the business organization (GROSSMAN, 2015)

Critical Reasons to implement Effective Internal Business Communicati

The business organization cannot imagine a situation where they don’t have any communication guideline and policy for its staff to follow as it would lead to great confusion and chaos in the end. It is vital to convey the message to staff that what bigger picture they have to keep in mind, and how they fit in it as crucial resources. They must know their roles and responsibilities so that they can show commitment and dedication to achieve assigned tasks. The managers of the organization should make sure that aims and objectives of a certain work policy or process are communicated with clear understanding so that staff knows how to achieve those aims and objectives with ultimate success on long term basis. If confusion is roaming around and no one knows what to do, then organization will never met its goals. There are various critical reasons to discuss that why it is indispensable for an organization to implement effective internal business communication policy (Ahmed, 2019)

The first critical reason, which makes internal communication a vital element, is creating a better and well communicated work environment. When internal communication is effective enough, it will develop a great work environment, where everyone knows his/her duties, and is motivated enough to do well. Such work environment helps in reducing turnover of employees and it also attracts great talent from external world. The reason to have a proper internal business communication policy is to deal with any business crisis. If something bad is happened to the business and crisis is badly effecting the organization, it is the time when staff needs a clear message to understand the situation. If an organization has good communication policy, then it will handle the crisis well with the help of effective communication so that everyone in the organization is on the same page. The ultimate goal of a business is to earn revenue by increasing the number of customers, and customers can only come, if they are happy and satisfied. So, internal communication is critical to keep the promise of a brand by satisfying the needs of customers (Lockley , 2017)

It is a fact that a business organization can have different departments like marketing, HR, sales etc. and they all have to work collectively to achieve common goals of the organization. The great thing about effective internal business communication is that different departments are aligned well and they have proper communication channels to convey any viable messages to each other. For instance, if a marketing department needs a new marketing expert, then it should properly convey this requirement to HR department to hire the new talent. If there would be no internal communication policy, then such processes will always be difficult to handle. The communication is essential to form between these departments so that they are working in collaboration to achieve common goals. Moreover, internal communication policy is effective as it allows employees to give their feedback and share their ideas, if they see any improvement area in the work processes. Their insights can be crucial to eliminate any errors in the process, but if there would be an effective internal communication process, then employees may never be able to share their feedback and ideas (Bhardwaj, 2016)

The other great reason to have effective internal communication policy is employees. If an organization wants its employees to work hard and come up with great quality and productivity in their work, then internal communication needs to be strong and well directed. It means that employees will be engaged more and they will show more loyalty towards their job as they feel valued when top management is directly in contact with them, and message are clearly conveyed to motivate them. The effective internal communication can have so many positive effects on employees ass their engagement in the organization is increased. When they are engaged and included in every decision making process, and their ideas are valued through proper communication channel, the things get better in so many ways ( VORA & PATRA, 2017)

It is a well-known fact that technology is impacting business in so many effective ways so its role in internal business communication cannot be denied. If an organization has the essence of certain technologies for its internal communication processes, then life can be much easier not only for the organization itself, but for employees as well. The company can use a software program to develop a universal platform, which allows all departments to remain on one page by visiting the online portal to see what changes have been made. An organization can use such portal to convey any new message or update to all of the employees in the organization. The departments as well as employees can share and transfer information through such online portal. This is just one example as technology can enhance the level of internal business communication in so many other ways ( Roberts, 2018)

Conclusion on The Internal Business Communication

It can be concluded in the end that internal business communication is crucial for a business organization, because it not only keeps things on right track by allowing the stakeholders to remain on one page, but it also allows staff to follow the vision and larger picture developed by the organization. The absence of proper internal business communication can have so many negative impacts on performance of employees as well as organization. Moreover, the organization should develop a proper and effective internal communication policy, which used the essence of technology to be more efficient, convenient and effective.

References of The Importance of Internal Business Communication

Ritchie, J. (2015). The importance of internal communications. Retrieved May 10, 2019, from https://www.bmmagazine.co.uk/opinion/the-importance-of-internal-communications/

Roberts, A. (2018). Internal Communications: How good tech can improve company culture. Retrieved May 10, 2019, from

https://www.digitaldoughnut.com/articles/2018/march/how-good-tech-can-improve-company-culture

VORA, N., & PATRA, R. K. (2017). Importance of Internal Communication: Impact on Employee Engagement in Organizations. Symbiosis Pune, 8(2), 29-38.

Ahmed, A. (2019). The Importance of Internal & External Communication. Retrieved May 10, 2019, from https://bizfluent.com/info-8691408-

importance-internal-external-communication.html

Bhardwaj, R. (2016). Why Effective Internal Communication is Critical to an Organization's Well-Being. Retrieved May 10, 201, from

https://www.entrepreneur.com/article/273838

GROSSMAN, D. (2015). 5 Benefits of Having a Strong Internal Communications Strategy. Retrieved May 10, 2019, from

https://www.yourthoughtpartner.com/blog/bid/72127/5-benefits-of-having-a-strong-internal-communications-strategy

Lockley , S. K. (2017). 7 Reasons Why Internal Communication Is Important for Success. Retrieved May 10, 2019, from

https://insights.staffbase.com/blog/7-reasons-why-internal-communication-is-important-for-success