Huawei company is internationally active that currently serving technology to the world to make the world smarter. Huawei is the third-largest famous marketing tycoon in the world who is focusing to grab develop new technology as well as bring improvements in marketing strategies to grab high market share. The company always focuses to develop new technologies to attract the world like it grabbed the attention of the world through developing 5g technology. There are many competitors of Huawei Company around the world. In this report, the main focus and concern are to review critically the marketing activities of the company and to see how they are working. The SWOT analysis is also discussed in the report to see its strengths and weaknesses around the world, as well as the competitor analysis, which tells that how they make hurdles for the company in international marketing. In the last, the summary is also provided.

Background of International Marketing activities of Huawei

The Huawei Company found established in 1987 in china. Huawei is basically a Chinese Multinational Company. This company produces different technological types of equipment and other devices and advanced technical devices. RenZhengfei is the founder of Huawei Company. Company is currently headquartered in Shenzhen (city of China). The number of employees that are working in the Huawei organization is 190,000 and the Net Income produced by the Huawei Company is the US $8.656 Billion. Huawei is je of the bestselling companies in the World.

The brand is situated in Shenzhen and it is currently based in the three largest brands in the world. At the starting days of the company in china, it was just importing the telecommunication parts and spread in china but with the passage of time, it started to manufacture its own telecommunication devices and became the national company in china. Now the company sells its products more than 170 countries, as well as a large number of employees, who are working in the company.

A buyer persona (whom you want to attract)

The company always focuses on the quality of the products as well as new innovations to attract potential buyers and customers. The company is one of the biggest marketers around the world whose strategically marketed their products internally to grab the attention of the buyers and hold the high market share. As Huawei is an Asian Chinese company, it started to attract the audience of other countries like European counties as well as the United States. The company did adopt android technology and discovered new innovations in the products and the marketing was outstanding. The company did focus on marketing after the development of its devices which boost the sales as well as removed the hurdles to enter in new market segments (Bakator & Petrović, 2016).

A world-famous company in the telecommunication industry is Huawei that is producing the best quality products for its customers to fulfil the needs of the customers and to satisfy the customers in the best possible ways with the best possible services.

However, every company utilizes some marketing strategies and adopt the environment with the best possible strategies to take the organization to the next level. Every organization or company requires some marketing and some business strategies to enter the market or the market of a particular region. Globalization is an important factor for any company to lead in the world. And hence globalization makes the company renowned in a different area of the World. Same is the case with Huawei, it has utilized some marketing strategies and has adapted its surrounding environment and the general trends in the market to achieve apposition in the market and to take the Huawei Company to a next level.

Influencing Factors that help in the Internationalization of the Huawei Company

There were several factors that help the Huawei company to become the internationally recognized company of the world and the several influencing factors of the industrialization of the HuaweiCompany includes the:

To start with, the key factor that influences Huawei's internationalization way is the industry as is the main feature of any organization. This is credited to the uncommon qualities of data and correspondence innovative information technology items. Information Technology Items items pursue the system impacts which implies that the items have no or little incentive in separation, however, create esteem when it is joined with different items. The more clients use them, the more worth the items have. Dissecting Huawei's internationalization procedure, we can discover that the business include is the most significant factor that influences Huawei's entrance mode choice. The industry defines the major entry position of the Huawei in the market.

Huawei's outside market passage mode depends on the host advertise condition and industry highlights. The best mode is the one that helps the organization to lead internationally in the world and that can assist an organization with breaking the primary market-adjusted point. Subsequently, Huawei utilizes diverse section technique in various market and for various items. The second persuasive factor that helps in the Huawei's internationalization originates from the way that China, the nation of origin of Huawei, is a creating nation and the building up nations' howdy innovation items will confront additional hindrances when they enter worldwide market.

China is the basic reason for the success of the HuaweiCompany in the international market. Huawei Organization is subject to the different forces from the PESTLE categories. The PESTLE Categories include the; Political, Economic, Sociocultural, Technological, Legal and Environmental. All these factorshelp the Huawei Company to become an internationally recognized company man the different organizations in the world.

Initiatives and marketing strategies of International Marketing activities of Huawei

Huawei takes the marketing of company branding as well as strategies very serious because the marketing strategies can increase the sales of the company as well as due to the marketing strategy, the company can estimate its pricing and promotional activities better. The powerful and effective strategy which is found of Huawei to enter in new markets is the marketing mix strategy. It looks very light or simple strategy but it is most effective because it provides more information and technique to grab high market share (Wu & Zhao, 2007).

Global marketing strategies

The 4P’s Strategy of the Huawei Company for the marketing

The 4p’s Strategy of the Huawei Company for the marketing of the of the products include the;

Product of International Marketing activities of Huawei:

In product strategy, the company must have to focus on the desire of the buyer as well as the trends as well as the future trends of the market. The product must be developed according to the new technology as well as new trends in the world and must have to focus on what other companies and competitors are developing. For setting new trends, the company should have to make new innovatory software, new technology as well as the new shape of the devices should launch because if the company focuses on beauty and classics, the product will be famous more.

The item methodology and blend in Huawei advertising system can be clarified as pursues:

Huawei is a main versatile organization that is developing the most innovative technical device, handsets and the different telecom equipment for the different companies. Huawei is divided into two basic divisions of the business and each division has different characteristicsand every division has its product offering in its advertising blend that obliges distinctive objective crowd.

· Huawei Consumer items: Some of the item offerings in this portion are: PC and the tablets, the cell phones of the Huawei, mobile broadband, wearabledigital watches and many other accessories of the mobile phones are included.

· Huawei offers the following products in the system.

Ø Enterprise item: This product includes the WLAN, Switches, Network energy services, the cloud computing services, storage, Routers and many other more things.

Ø Carrier items: These items include the cloud core network, the fixed network, the carrier software, energy and the global services and the Wireless network s and the IT infrastructures.

Ø Others: The other items include the Smart array controller, the Smart PV Controller, the Smart Pv management systems.

Huawei items are utilized in different enterprises like Public wellbeing, Government, Railway, control matrix, instruction, media and diversion, Finance and so forth.

Price of International Marketing activities of Huawei:

The company must have to consider the budget of the buyers because every buyer cannot buy a very expensive device. The company should launch the variants as well as try to set prices in low range, mid-range and high range mobile phones which can be purchased and available in the market easily. The reason is that the customer always prefers to buy cheap products.

In Huawei promoting techniquevaluing system is presented below:

Huawei faces extreme challenges from different competitors in the market from Cisco System, Apple, ZTE organization, andEricson. In the industry of media transmission, contender quantities are quite common. Considering this Huawei is pursuinga focused valuing procedure to promote Huawei products.The purpose for evaluating system is that purchasers (customers) have strong bargaining power and they can easily switch to competitor products because of low switching cost.Company is consistently centringin the markets by providing the best quality products to their customers as valuing are almost same by all contenders. Company is also charging additional expenses for its innovativenew products that are not currently included in the product contender offers.In past and now, Huawei Company ever paid attention to versatility valuing approach and gives rebate on offered products by the e-commerce websites.For enterprise business division, Huawei Company has set relatively high prices and premium offers regarding all arrangements as well as inventive products.

Place of International Marketing activities of Huawei:

The placing strategy is very important for any company in the world. The company should have to set the place before research, whether the area or region is capable to adopt this technology or the political factor, are providing facilities including the freedom to play in the market openly. If legislations put limitations for the business then the company should have to choose that area after confirmation (Ren, et al., 2009).

Following is the appropriation methodology of Huawei:

Huawei Company is working worldwide with almost 170 nations. Statistics represent that company is having around 1.7 lakh representatives. However more than 76, 000 are only serving in the 21 research and development (R&D) offices in various geographical areas. Huawei Companyis serving around 33% of the populace with more than 1500 systems conducted in various countries.Huawei has been chipping away to create joint endeavours with specialist and organization in the neighbouring countries to support specialists profit to use products of Huawei company.Company has an open conveyance arrange that is incorporating with distributer, providers, salesman, and all other intermediaries of the supply chain.The company don't legitimately manage the customers.In addition, joint endeavours among Huawei Company and neighbourhood authority manufactures are not shaped according to recent requirements.

Huawei Company sells its items through its site too.

Promotion of International Marketing activities of Huawei:

The company should have to start marketing by using promotional activities and the company already does. They should have to invest a large amount in the promotion for the awareness of the buyer. Some kinds of events, as well as some campaigns in the malls or public centers, should be conducted by the company

Huawei advertising procedurerelates to a publicizing system and limited time. Further details are presented below:

Huawei Company isutilizingOmni channels toensuring advancement in its offered products and betterment in the market image. Huawei Company is also involved in some special exercises for showcasing blend on print, internet, television, radio, and sponsorships. For image envoy in the globe, Huawei company is procuring Lionel Messi (football player). Moreover, in advertisements, Huawei Company is also hiring and taking benefit from celebrities such as Scarlett Johansson and Henry Cavil. Furthermore, Huawei Company is also offering discount offers and coupons to get the attraction of customers in the competitive market. Company is also taking part in various events, occasions, as well as support from groups such as La Lia and Norwegian Ski league.Huawei Company is having e-commerce networking media for handling customer issues and ensure full availability of brand products in the market. As a result of this overall advertising and promotional blend is covered by Huawei Company.

Competition (marketing issue) of International Marketing activities of Huawei

Currently, there are some strong competitors exist in the market who can give a tough time to Huawei like Apple inc. Samsung, Oppo, Xiaomi, Vivo, Sony, Motorola, and LG. They are also serving in the same market effectively who create some problems in the market to make their monopoly.

Adaption Strategies and Standardization of International Marketing activities of Huawei

Huawei brought various improvements in their products for adaptation for the local area user of technology. The standardization of Huawei GMS reputes for offering of the product, pricing, promotional mix as well as the distribution on the basis of the globalization. Furthermore, it can also be most influential characteristic of the GMS as several studies conducted on the globalization of marketing strategies of the Huawei. With the cognitive impairment, the theory of development initiated at the time of first raised in 1961. An international market enter modes are followed by the company form the exporting to build up subsidiaries as well as the exporting to the joint ventures. The company is also taking advantage of its growth in the several industrial standards by becoming the international technology and business leader and it also holds more than twenty key positions in the international standards organization. So, with the help of such leadership platform, the company can develop new IT policy for future plans as well as it will also helpful to compete with others in international market.

Furthermore, Huawei developed the standardized products and distribute them internationally with the standardized marketing mix strategy. The standard products made by the company according the local needs of the customers. In simple words, the company manufactured some limited additions products after segmentation and distributed in the selected markets. The prices of the products were also least from other devices. Due to low price, the company succeeded to attract the potential buyers in the world. Moreover, Huawei minimizes the costs on each products while it maximize the user satisfaction and that was great achievement.

In the Global Marketing Strategy, Standardization is utilized in terms of the product offering, price, the promotional mix, distribution and the other marketing ways on a global and a worldwide basis. Standardization is also known as the most influencing aspects that can be in the GlobalMarketingStrategy. According to different researchers and different scholars, there are four different standardization indicators including the: product standardization, promotion standardization, standardized channel structure, and price standardization.

The promotion standardization is referred to as the promotional activities regarding the company in different countries. Huawei has different global promotional activities running in the different parts of the world.

Item institutionalization alludes to how much an item is institutionalized crosswise over nation markets. In Huawei, there is three distinctive business bunches centre around various items. Basically in telecom vocation, the items are under the equivalent standard yet in addition modified to fulfil the neighbourhood markets. Alluding to the client profession, the items have the equivalent qualities. Clients could purchase similar items in various nations. Advancement institutionalization alludes to how much the equivalent special blend is executed over nation markets. Huawei has the worldwide advancement exercises which included every one of the clients on the planet, for example, Huawei Connect Congress 2016, and furthermore has unique advancement exercises in various locales, for example, Western Europe Accomplice Summit 2016. The advancement exercises draw in various gatherings of clients and could bring more advantages. Institutionalized channel structure implies how much a firm is using a similar structure of achannel crosswise over nation markets. Companyis also having 2 order of channel accomplices. Level 1 accomplices incorporate wholesalers and worth included accomplices (VAPs) and Tier 2 accomplices incorporate gold, silver and approved accomplices. The standard channel structure causes Huawei to acquire productivity in finding the right accomplices and distinguish the collaboration. Institutionalized cost implies how much the firm utilized a similar cost over nation showcase. As a worldwide organization, selling the items in various nations, Huawei draws up the various costs to adjust the nearby circumstances.

The Core Values of Huawei in the development of the Company towards a great position

Clients First

The major aim of Huawei is to provide products to fulfil customer needs. Customer requirements and requests are the reason for advancement.Being respective of customer needs company to consider it-self as an incentive for its customers. Company measures and neutralizes its customer worth as it can just prevail through the prosperity of their customers.

Commitment of International Marketing activities of Huawei

Huawei Company is focused to win customer’ regard and trust by meeting their commitments made with customers. Company is making incentives for customers as it is incorporating with each exertion and improving capabilities.Company esteem prize and commitmentsin like manner.

Nonstop Improvement of International Marketing activities of Huawei

Nonstop improvement is required for us to turn out to be better accomplices for our clients, improve our organization and develop as people. This procedure necessitates that we effectively tune in and learn so as to improve.

Transparency and Initiative of International Marketing activities of Huawei

Company is mainly a customer oriented company. Customer needs drive operations of Huawei Company. As company energetically seek advancement and benefits of the customer after purchasing products. Moreover, the company accept that business achievementand success are definitive proportions of estimation about innovation, products, and procedure improvement.

Respectability of International Marketing activities of Huawei

Another important resource is respectability.Respectability encourages us to stay trustworthy, and faithful as well as act genuinely to obligations in this manner, towin regard and trust of our customers.

Collaboration of International Marketing activities of Huawei

We can just prevail through collaboration. By working intently in both all kinds of challenges, we establish the framework for effective diverse coordinated effort, streamlined between departmental collaboration and proficient procedures.

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The Major Marketing strategies of the Huawei

Evaluating Strategy of International Marketing activities of Huawei

Value skimming methodology is followed by the company to keep its customer value and product demand higher than other contenders.Moreover, to ensure an objective market fixe on the level. Although, management of the company consider that company should recuperate expenses as benefits. We all know companies always seek the long term benefits that last for generations.

Distribution Strategy of International Marketing activities of Huawei

Huawei contributes to the distribution of its products in different parts of the World. This is another marketing strategy.

Appropriation channels of International Marketing activities of Huawei

Following the portion of the appropriation directs:

Ø Portable Zone

Ø TeleTech

Ø Joined Mobiles

Ø Advance

Situating Strategy of International Marketing activities of Huawei

Product situatingstrategydepends on how a product or overall brand is depicted in the minds of its targeted customers.Considering this, Huawei Company needs to situate products regarding the needs of customers, for instance, agents, officials and understudies.

Product Strategy of International Marketing activities of Huawei

1. Item Mix

Product Mix of Huawei Companyincorporates essential Smartphones, telephones, as well as Touch screen mobilesthat are developed in accordance with the customer requirements and needs.

2. Item Attributes of International Marketing activities of Huawei

1. Longer Battery life

2. Easy to understand

3. Great camera

4. Longer talk time

5. Video recorder

6. Fluctuating and dynamic costs

3. Item Benefits of International Marketing activities of Huawei

1. All customers are fully satisfied (positive feedback).

2. High Quality with stability

3. Various models and bundles

4. Item comes indefensive bundling (with steady quality).

5. The global brand serving the same modelsin many national markets.

4. Item Offering of International Marketing activities of Huawei

Huawei is giving two unique classifications in cell phones.

Advanced mobile phones

Contact Phones

5. Product offering of International Marketing activities of Huawei

Huawei is offering its products in different forms and different ranges;

Ø Touch Phones

Ø Smart Phones

Advertising and Promotion Strategy of International Marketing activities of Huawei

Company cover various parts of promoting correspondence with promotion blend, advertisement blend, and advancement speaks.It correspondences of data about the items aimed to produce positive customer feedback towards offered products. Promoting correspondence choices include:

v Correspondence destinations of International Marketing activities of Huawei

Use communicate media to give inclusion of 80% of the objective market over a multi month time span. Arrive at 60% objective crowd, in any event, multiple times over the half-year time frame.

v Organization Selection of International Marketing activities of Huawei

Right around one hundred and thirty-five (135) Advertising offices are working in the market and Huawei Company needs tochoose that Advertising Company which has a positive reputation because ofextraordinary work in the local markets of Pakistan.

v Communicate media of International Marketing activities of Huawei

Company is following a methodology for advancementthat is to utilize every one of the channels to elevate the item and to make the steadfast clients or brand clients. Just by overwhelming advancement organization can accomplish the objective by utilizing the 360-degrees of advancement it implies every one of the channels of advancements including electronic media, digital media and print media. For television plugs see Ethical Marketing Report.

v Publicizing of International Marketing activities of Huawei

Huawei must publicize the item in a way that it will draw in the clients and overall population who can get it or who manage the cost of it.

These are the major strategies that are utilized by the Huawei to make its position in the world and to take the company to the next higher level.

The major marketing strategies of Huawei make it one of the most famous companies in the world.

SWOT Analysis of International Marketing activities of Huawei

Strength of International Marketing activities of Huawei

· Production is demand-based

· Focus on new technology (AI)

· For promotional activities, the company invest a large amount of money

· Strong free cash of flow

· Successful track of record

· Dealer community is very strong

· Strong Portfolio

· Highly skilled developers, employees, and marketing team

Weaknesses of International Marketing activities of Huawei

· Gaps in the product range

· Marketing of devices left a lot to desire

· High attrition rates in the workforce

· Financial planning is not done appropriately

· Net contribution and profitability ratio are below the average of the industry

Opportunities of International Marketing activities of Huawei

· Government green drive

· Stable free cash flow

· Reduction of cost of transportation

· New customers from online channel

Threats of International Marketing activities of Huawei

· Competition is higher in the international market

· External forces like government ban Google services to Huawei

· Rising raw material damage the profitability

Conclusion of International Marketing activities of Huawei

It is concluded that Huawei is the third-largest famous marketing tycoon in the world who is focusing to grab develop new technology. The company always focuses to develop new technologies to attract the world like it grabbed the attention of the world through developing 5g technology. The company is one of the biggest marketers around the world whose strategically marketed their products internally to grab the attention of the buyers and hold the high market share. The powerful and effective strategy which is found of Huawei to enter in new markets is the marketing mix strategy. The swot analysis is also performed to see the strengths, weaknesses, opportunities, and threats.

References of International Marketing activities of Huawei

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mbsskool. (2009, July 15). Huawei Marketing Mix (4Ps) Strategy. Retrieved from mbaskool.com: https://www.mbaskool.com/marketing-mix/products/17121-huawei.html

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Wu, D. (2007). Entry Modes For International Markets: Case Study Of Huawei, A Chinese Technology Enterprise. International Review of Business Research Papers , 183-196.

Wu, D., & Zhao, F. (2007). Entry modes for international markets: Case study of Huawei, a Chinese technology enterprise. International Review of Business Research Papers, 3(1), 183-196.

Zhang, Y. (2009). Alliance-based network view on Chinese firms’ catching-up: case study of Huawei technologies co. ltd.