Report on Huawei Marketing Activities

Introduction of Huawei Marketing Activities

Huawei company is internationally active that currently serving technology to the world to make the world smarter. Huawei is the third-largest famous marketing tycoon in the world who is focusing to grab develop new technology as well as bring improvements in marketing strategies to grab high market share. The company always focuses to develop new technologies to attract the world like it grabbed the attention of the world through developing 5g technology. There are many competitors of Huawei Company around the world. In this report, the main focus and concern are to review critically the marketing activities of the company and to see how they are working. The SWOT analysis is also discussed in the report to see its strengths and weaknesses around the world, as well as the competitor analysis, which tells that how they make hurdles for the company in international marketing. In the last, the summary is also provided.

Background of Huawei Marketing Activities

The Huawei Company found established in 1987 in china. The brand is situated in Shenzhen and it is currently based in the three largest brands in the world. At the starting days of the company in china, it was just importing the telecommunication parts and spread in china but with the passage of time, it started to manufacture its own telecommunication devices and became the national company in china. Now the company sells its products more than 170 countries, as well as a large number of employees, who are working in the company.

 A buyer persona (whom you want to attract)

The company always focuses on the quality of the products as well as new innovations to attract potential buyers and customers. The company is one of the biggest marketers around the world whose strategically marketed their products internally to grab the attention of the buyers and hold the high market share. As Huawei is an Asian Chinese company, it started to attract the audience of other countries like European counties as well as the United States. The company did adopt android technology and discovered new innovations in the products and the marketing was outstanding. The company did focus on marketing after the development of its devices which boost the sales as well as removed the hurdles to enter in new market segments (Bakator & Petrović, 2016).

Initiatives and marketing strategies of Huawei Marketing Activities

Huawei takes the marketing of company branding as well as strategies very serious because the marketing strategies can increase the sales of the company as well as due to the marketing strategy, the company can estimate its pricing and promotional activities better. The powerful and effective strategy which is found of Huawei to enter in new markets is the marketing mix strategy. It looks very light or simple strategy but it is most effective because it provides more information and technique to grab high market share (Wu & Zhao, 2007).

Global marketing strategies of Huawei Marketing Activities

Adaptation vs Standardization of Huawei Marketing Activities

Huawei brought various improvements in their products for adaptation for the local area user of technology. The standardization of Huawei GMS reputes for offering of the product, pricing, promotional mix as well as the distribution on the basis of the globalization. Furthermore, it can also be most influential characteristic of the GMS as several studies conducted on the globalization of marketing strategies of the Huawei. With the cognitive impairment, the theory of development initiated at the time of first raised in 1961. An international market enter modes are followed by the company form the exporting to build up subsidiaries as well as the exporting to the joint ventures. The company is also taking advantage of its growth in the several industrial standards by becoming the international technology and business leader and it also holds more than twenty key positions in the international standards organization. So, with the help of such leadership platform, the company can develop new IT policy for future plans as well as it will also helpful to compete with others in international market.

Furthermore, Huawei developed the standardized products and distribute them internationally with the standardized marketing mix strategy. The standard products made by the company according the local needs of the customers. In simple words, the company manufactured some limited additions products after segmentation and distributed in the selected markets. The prices of the products were also least from other devices. Due to low price, the company succeeded to attract the potential buyers in the world. Moreover, Huawei minimizes the costs on each products while it maximize the user satisfaction and that was great achievement.

Marketing mix of Huawei Marketing Activities

Product of Huawei Marketing Activities

In product strategy, the company must have to focus on the desire of the buyer as well as the trends as well as the future trends of the market. The product must be developed according to the new technology as well as new trends in the world and must have to focus on what other companies and competitors are developing. For setting new trends, the company should have to make new innovatory software, new technology as well as the new shape of the devices should launch because if the company focuses on beauty and classics, the product will be famous more.

Price of Huawei Marketing Activities

The company must have to consider the budget of the buyers because every buyer cannot buy a very expensive device. The company should launch the variants as well as try to set prices in low range, mid-range and high range mobile phones which can be purchased and available in the market easily. The reason is that the customer always prefers to buy cheap products.

Place of Huawei Marketing Activities

The placing strategy is very important for any company in the world. The company should have to set the place before research, whether the area or region is capable to adopt this technology or the political factor, are providing facilities including the freedom to play in the market openly. If legislations put limitations for the business then the company should have to choose that area after confirmation (Ren, et al., 2009).

Promotion of Huawei Marketing Activities

The company should have to start marketing by using promotional activities and the company already does. They should have to invest a large amount in the promotion for the awareness of the buyer. Some kinds of events, as well as some campaigns in the malls or public centers, should be conducted by the company.

Competition (marketing issue)

Currently, there are some strong competitors exist in the market who can give a tough time to Huawei like Apple inc. Samsung, Oppo, Xiaomi, Vivo, Sony, Motorola, and LG. They are also serving in the same market effectively who create some problems in the market to make their monopoly.

SWOT Analysis of Huawei Marketing Activities

Strength of Huawei Marketing Activities

·         Production is demand-based

·         Focus on new technology (AI)

·         For promotional activities, the company invest a large amount of money

·         Strong free cash of flow

·         Successful track of record

·         Dealer community is very strong

·         Strong Portfolio

·         Highly skilled developers, employees, and marketing team

Weaknesses of Huawei Marketing Activities

·         Gaps in the product range

·         Marketing of devices left a lot to desire

·         High attrition rates in the workforce

·         Financial planning is not done appropriately

·         Net contribution and profitability ratio are below the average of the industry

Opportunities of Huawei Marketing Activities

·         Government green drive

·         Stable free cash flow

·         Reduction of cost of transportation

·         New customers from online channel

Threats of Huawei Marketing Activities

·         Competition is higher in the international market

·         External forces like government ban Google services to Huawei

·         Rising raw material damage the profitability

Conclusion of Huawei Marketing Activities

It is concluded that Huawei is the third-largest famous marketing tycoon in the world who is focusing to grab develop new technology. The company always focuses to develop new technologies to attract the world like it grabbed the attention of the world through developing 5g technology. The company is one of the biggest marketers around the world whose strategically marketed their products internally to grab the attention of the buyers and hold the high market share. The powerful and effective strategy which is found of Huawei to enter in new markets is the marketing mix strategy. The swot analysis is also performed to see the strengths, weaknesses, opportunities, and threats.

References of Huawei Marketing Activities

Bakator, M. & Petrović, N., 2016. Correlation between marketing strategy, product quality and promotion on the mobile devices market in Serbia. Journal of Engineering Management and Competitiveness (JEMC), 6(2), pp. 67-74.

Ren, L., Xie, G. & Krabbendam, K., 2009. Sustainable competitive advantage and marketing innovation within firms: A pragmatic approach for Chinese firms.. Management Research Review, 33(1), pp. 79-89.

Wu, D. & Zhao, F., 2007. Entry modes for international markets: Case study of Huawei, a Chinese technology enterprise. International Review of Business Research Papers, 3(1), pp. 183-196.