Top 10 Online Stores Where the Australian People Make Purchase

Ecommerce has turned out to become a great marvel in the world of business nowadays. The reason is obvious, along with the daily busy routines, an active society does not have enough time to go shopping. As a consequence, they would prefer to do online shopping. This also appears for Australian. Throughout 2018, Australian have spent approximately 28.6 billion Australian Dollars only for online shopping! The number has increased with the fact that online shopping has been contributing to 9% of total retail sales in Australia only until January 2019. So, what do Australian people love to shop from online shopping? Which e-commerce that the Australian people prefer to do their online shopping? This article covers everything you want to know about e-commerce along with the top 10 online stores that the Australian people make the purchase.

How Fast Is The Growth Of E-Commerce In Australia?

A prediction made by Statista has noted that by the end of 2019, the e-commerce business in Australia will develop its revenue for 15.1%. In addition to this, the total number of online shoppers has predicted to reach 20.3 million by the end of 2019, which has added 5% from the number in 2018.

Another interesting fact is, 8 out of 10 Australian people prefer to do online shopping than the traditional one. This is aligned with the fact that 1 out of 10 of every single item could be purchased by the Australian from e-commerce stores. For this reason, it is fair to predict that by 2021, the market penetration rate for e-commerce will achieve about 82.5% along with the total number of online shoppers will reach for 22 million Australian people.

By 2021, the e-commerce market of Australian is predicted to be valued at 35.2 billion Australian Dollars. At the moment, Australia has recently ranked on the 10^th biggest market for e-commerce across the world, in accordance with the revenue, and it will endure growing more in the upcoming years.

The Online Shopping Trends for Australian

It has appeared that online department along with variety stores have come up as the e-commerce segment that grows quite fast in Australia. This has been approved with 29.6% of its development for 2018. This trend has seen to likely endure for 2019.

On the other hand, even though fashion has turned out to become one of the strongest segments in the world of Australian e-commerce business, but the current statistics has presented the indication of slowing down of this segment. Despite the fact that there is a growing fashion industry in the country, about 30% of Australian shoppers do their online shopping only if there are some special offers or promotions.

What are the Main Reasons that Made the Australian People Prefer to Do Online Shopping?

·         Adopting the international shopping trend

One of the main reasons that have made for the Australian people to prefer to do online shopping is due to the behavior of the Australian consumers who quite fast in adopting the international shopping trend.

The Cyber Monday and Black Friday sales in 2018 has presented a growth at 28% in the world of online shopping. Not only that, in fact, it has turned out to become the largest shopping week of 2018 in Australia. The annual financial sales by the end of 2018 also have growth by 30%, which simply means that the Australian people have used these sales both to save and also enjoying the online bargain hunting which has become the international shopping method.

Hence, the Australian people have also preferred to purchase certain seasonal items through online shopping instead of shopping at traditional stores.

·         The busy daily routines

Another significant reason for the Australian people to choose online shopping rather than the traditional one has appeared to be due to the busy daily routines that have made them not having enough time to visit the traditional stores.

In fact, some e-commerce retailers have mentioned that most online shoppers seem to do their online shopping at late night or in the early morning. This has approved that the busy daily routines at day have enabled those shoppers to do the traditional shopping.

Top 10 Online Stores That the Australian People Make the Purchase

So, what is the best and preferred online shopping store that the Australian people love to make the purchase?

Research conducted in February 2019 has listed the online stores that the Australian people really love the most. All of these online stores were selected by viewing their traffic, the user experience, as well as the ratings, come from customer satisfaction. Here is the list below.

1.      Woolworths – About 20% of Australian people prefer to shop their groceries from this online store and each of them could spend AU$178

2.      Coles – About 17% of Australian people choose this online store and each of them could spend AU$150

3.      Catch – About 13% of Australian people choose this one-stop online store to purchase their fashion or furniture, where they could spend AU$123 from each shopping

4.      ASOS – About 12% of Australian people choose to buy their clothing from this fashion online store, and each of them could spend AU$137 for each shopping

5.      The Iconic – This is another fashion online store which has attracted about 10% of Australian people to purchase their clothing from this store with spending AU$118 every time they shop

6.      GraysOnline – About 8% of Australian people choose to purchase their electronics or home appliances from this online store and they can spend about AU$200 each purchase

7.      Kmart – Around 7% of Australian people choose to buy their clothing and gifts from this online store and each of them could spend for about AU$110

8.      JB Hi-Fi – Around 5% of Australian people buy their electronic equipment from this online store and spend around AU$183 for each shopping

9.      Myer – For about 5% of Australian people purchase their clothing and gifts from this online store and each of them could spend about AU$117

10.  Target – Around 3% of Australian people have found out that this online store is the ideal one to purchase toys for their beloved ones and spend for AU$110 each shopping

Excitingly, Amazon Australia has listed as the 15^th on the list. Even though initial predictions have identified that Amazon has the capability to disrupt the e-commerce industry in Australia, but a report has presented that only a few of the Australian people shop from Amazon Australia regularly