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The Rapid development of
Technology has introduced the new consumption model that is Electronic
Commerce. Electronic Commerce is becoming an emerging technique and getting
more attention from the customers in the society. The pillar of e-commerce in
the globe is the United States of America. It is followed by other developed
countries. Besides other countries, China is also growing and expanding
e-commerce. The process of online shopping is relatively easier and enhances
customer to business relations, trading models, the interaction of customers
with the sellers directly, order and cancellation of the services, adjustment
of quantity demanded, and home delivery services for the customers. Online
shopping behavior can be defined as how people prefer to purchase online
services through the internet (Javad et al.
2012). The online shopping process mainly consists of 5 steps related to
the traditional shopping behavior are search engine optimization Services,
searching through the internet about the information, assessing the right
product, dealing with the service provider, and then ordering the product. The
objective of the present work is to determine factors that affect the
willingness of consumers and customers to purchase a product from the online
stores. The criteria for selection are based upon the decision-making process
for online purchasing. The principal component of the analysis confirmed
accuracy and uncertainty in the factors
1.1 Background of the
study of Determinants of Consumers’
Preference for E-shopping in Saudi Arabia
The development of the
Internet and the infrastructure of communication increase the bandwidth of
Telecommunication and provide the ability for customers to purchase products
online. Several consumers are identified, and for them, online shopping is part
of their daily routine. Several organizations are also entered into the
business and provides more choices to the customers about online shopping
sites. Food products need to be focused on the required product the customers
need to decide. The online companies are known for fast delivery as well as
lower prices of the products with high quality
1.2 Background of the factors driving the customers for e-shopping
The goal of the work is to determine the
factors that impact the online purchasing system. In order to reach the
objective of research and analysis, the factors affecting the decision-making
process of customers for online services have been identified.
1.3
Background of the
Company/Country of Determinants of Consumers’
Preference for E-shopping in Saudi Arabia
In today’s world there
are maximum customers who love to do shopping online because, in this way,
consumers can get maximum benefits. Consumers can shop for products of their
own choice. People in Saudi Arabia also focus on internet use,
internet facilities, online shopping, etc. Online shopping becomes a habit now.
The users of internet services for online
shopping consider trustworthiness and positive effect of analysis on the
decision to purchase products online.
1.4
The problem statements
of Determinants of Consumers’ Preference for E-shopping in
Saudi Arabia
Instead of tremendous
purchase offers in the physical stores, some uses of the Internet prefer to
purchase products from online stores, even if the quality price and convenience
are the same for both conditions. The present research work will explore the
influential factors for the decision-making process and preference of customers
for online shopping. The research provides a distinguished approach to the
appropriate factors influencing the consumer behavior of product and purchasing
decisions. Along with other factors, the positive findings of research and review
after comparison of results suggest the important factors that alter the
decision of customers.
1.5
The Objective of the
Study of Determinants of Consumers’
Preference for E-shopping in Saudi Arabia
The main objective of the research is to find factors influencing
the online purchasing process. The study explains the behavior of online
customers and the way in which they preferred to purchase things from online
services. Although the study examined effective factors for online shopping
behavior but at the same time, the research considered compound effects and
drawbacks of online services there is a lack of generalizability. The research
finding provides a comprehensive overview of the approach of online customers
varies with the intentions, attitude, behavior believes, social influence, and
deep insight of factors related to the E-Commerce vendors. The analysis in work
provides clarification and explanation for the inconsistency of the conclusion
drawn from previous researches. In general, the analysis of consumer behavior
increases the knowledge of users and service providers for the online shopping
process.
1.6
Research Questions
of Determinants of Consumers’ Preference for E-shopping in
Saudi Arabia
The
questions included in the research are listed below,
1) What
are the influencing factors that determine the decision-making process of
customers?
2) What
are the significant characteristics of customers having online shopping and
factors that influence purchase decisions?
3) What
is the type of behavior of the customer who is engaged in online shopping?
4) What
is the effect of online shopping facilities and offers on customer behavior?
1.7
The Relevance of the
Study
1.8
Importance to about
consumer’s perception about e-shopping
The research
finds a correlation between the previous literature and present experimental
work along with other factors such as website ethics, equality consumer
behavior, and the decision-making process of consumers. The additional feature
of influence and factors online shipping is based on the analysis and feedback
of the consumers as well as the uses of e-commerce pricing tools. There is a
difference between the importances of all the factors' degree of influence on
the behavior.
1.9
Usefulness of Study
of Determinants of Consumers’ Preference for E-shopping in
Saudi Arabia
The analysis of the questionnaire and survey provides collected data from online shoppers. After analysis of all the data, the next process is to identify the factor regarding the most influencing condition for the choice of online shopping. Finally, the present research defines the importance of each factor related to the influence of consumer behavior and choice for online shopping sites. The analysis proposes and optimizes the condition to develop an online shopping assistant tool that can enhance the online shopping system for all the customers. The usefulness of the study can be understood from the fact that the study explains the behavior of online customers and the way in which they preferred to purchase things from online services. Although the study examined effective factors for online shopping behavior but at the same time, the research considered compound effects and drawbacks of online services there is a lack of generalizability. The research finding provides a comprehensive overview of the approach of online customers varies with the intentions, attitude, behavior believes, social influence, and deep insight of factors related to the E-Commerce vendors
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