Report on Literature Review of Determinants of Consumers’ Preference for E-shopping in Saudi Arabia

Barnes and Guo (2011) concluded the behavior of the customer in Virtual Worlds, and according to him and Empirical Investigation on the second life and the test of a conceptional model is considered in the research. The noticeable factors are the amount of money for shopping, consumer habits, motivator, pursued value, and social factors. The study demonstrated that habits and external motivators have a greater effect on the online shopping behavior of the consumer. In the research, the trade virtual items were considered, and it was based on the analysis of gap, development of the model, testing of conceptual model and combination of new and previously existing ways for online shopping. The research concluded the implication of new models, practices, and limitations for online shopping

Demange and Broderick (2007) work on conception analyzation of consumer behavior for the different environments of online shopping. The model based on concepts was related to the exploratory potential and sense of meeting the decision of consumers. The holistic approach is considered in the research about the online shopping environment. The conceptual model perceived exploratory potential and sense-making the influence of user involvement in shopping values and intentions. The survey administered 301 respondents who prefer shopping online through specific websites. The measures developed in the approach was based on structural equation modeling, and hypothesis validation was measured. The research findings were exploratory potential and relation between the involvement of customers with the services. The research suggested the distinction between framework and dimensions of markets and consumer-focused languages for the information system. The research explored the impact of online shopping environment on the consumers (Dange & Kumar, 2012)

Herna´ndez et al. (2011) researched about factors of income, Gender, and age consideration for the online shopping behavior. The analysis was based on socio-economic characteristics and variables. The condition of behavior was considered for the market and services given to the users (Hernández, Jiménez, & Martín, 2011). The research objective was to analyze the socio-economic characteristics of users and customers based on age, gender, and income influences. The perceived self-efficacy and use of the internet were based on broadened on the technology acceptance model. The influence of the internet, e-commerce, and e-shopper, and behavior of customers was considered. The independent behavior of customers for both genders was determined to sell certain products. The variable of socioeconomic characteristic was used to forecast online purchase development (Hernández, Jiménez, & Martín, 2011).

Khalifa and Limayem (2003) result in internet shopping system and drivers for behavioral theory implementation for internet consumers. The longitudinal study was based upon the survey and considered social influence, online shopping, and the attitude of consumer and service providers. The research conducted several opinion polls for consumers to find the concerns that resist the consumer from making purchases through online internet sources. The consumers are concern about the privacy of personal information. The theory of planned behavior was used to investigate the relationship between behavioral control and internet privacy. The data were collected to analyze the belief of consumers, and for analysis 193, college students were considered in the research. The beliefs of self-efficacy regarded a positive concern for behavioral control. The users of internet services for online shopping consider trustworthiness and the positive effect of analysis on the decision to purchase products online (Khalifa & Limayem, 2003).

Kim and Park (2003) also worked on similar contacts that are online shopping and factors affecting the behavior of consumers for the products.  The research classified online stores in four categories, including customer service, merchandising, navigation, and convenience. The real-world integration for shopping is based on the face to face activities and services. The study evaluated the relation between the characteristics of online shopping and the behavior of purchasers. The results of the online survey were concluded by considering 602 Korean customers of online stores. The information included in the research was about the quality of services, security perspectives, user interface quality and the satisfaction of consumers about the relational benefits and commitment of service providers. The significant research-related actual purchase behavior of consumer and site commitment of consumer

According to the research conducted by Dange and Kumar (2012), external and internal factors motivate and discourage buyers from making decisions about e-shopping. Researchers studied a number of conceptual models and concluded results on the basis of comparative studies of secondary research material. Research findings present that highly developed technologies used in the websites and marketing of brands influence buying decisions in e-commerce. However, the most influential factors are income and culture (Dange & Kumar, 2012).

Research study held by Khosla 2018) concluded that e-commerce provides the opportunity to the buyers to get their desired products and services from various retailers all over the world. An empirical research study was conducted based on quantitative data collected from questionnaires. Research findings support the concept that awareness and marketing influence the buying behavior of customers. Companies need to have research on customer's requirements and behavior to develop effective marketing strategies for business promotion(Khosla, 2018).

Javadi et al. (2012) explored the factors which have an impact on consumer buying decision at online platforms. According to the research findings, financial risk, attitude, and subjective norms all draw an impact on the decisions of consumers. Financial risk had a negative impact on buyers' attitudes, while on the other hand perceived safety about the product delivery system has a positive impact on the buyer's attitude. Additionally, innovation has a positive impact to some extent (Javadi et al. 2012)

Swapna and Padmavathy (2017) organized research to study factors influencing the buying decisions of buyers through the use of conceptual models and implications. Research findings conclude that e-commerce website influence buying decisions as high safety standards of website and user-friendly interfaces encourage a buyer to rely on that e-commerce platform and buy something. The bad customer experience at an e-commerce website demotivates consumers regarding buying decisions(SWAPANA & PADMAVATHY, 2017).

According to the research findings of sen (2014), e-commerce is providing a new platform for business and retail services. However, online buying decisions of consumers sometimes get influence from some factors which are a cost factor, product factor, seller factor, and convenience factor. Properly provided product-related information and a safe online payment system both can have an influence on the decisions of buyers at e-commerce platforms(Sen, 2014). Changes in the retail sectors of Olx and Flipcart (e-commerce platforms in India) have overcome these factors by promoting products through marketing.

Summarizing the research findings of Hasan, Harun, and Rashid (2015), it can be concluded that companies need to pay attention to three kinds of factors to promote business growth. Firstly, they need to provide useful information on websites regarding products. Secondly, companies need to focus on the simplicity of the website. Thirdly, retailers should have focus on brand name and website. Researchers claim that these three kinds of factors have a direct relationship with the buying decisions of consumers at online shopping platforms (HASAN, HARUN, & RASHID, 2015).

(Farah et al. 2018) concluded in their research article that consumers concerns with the security system of the e-commerce website. Consumers cannot take the risk of their sensitive data. Therefore, websites with no proper measures of safety generate a negative image in the mind of consumers. research also concluded a significant relationship between consumer buying behavior and several factors, including privacy, reputation, functionality, and trustworthiness (Farah et al. 2018). Data security is the most influential factor in this.

Bauboniene and Guleviciute (2015) analyzed consumer buying behavior by conducting an empirical research study. According to the findings of this research work, consumers buy from an e-commerce website for their easiness and lower prices. Although they perceive the disadvantages of security issues also. Websites providing services and products at highly secure websites encourage consumers to buy from them rather than visiting a website which has the possibility of the poor data security system  (Baubonienė & Gulevičiūtė, 2015).

Research study held by Bucko, Kakalejčík and Ferencova (2018)on the research topic of online shopping held a survey and collected information from the e-customers regarding the factors which encourage them most and discourage them most while taking a decision to buy or not to buy from a selected e-commerce platform. The researcher presented their findings that most consumers agreed that they have high importance for product details and social proof of security  (Bucko, Kakalejčík, & Ferencová, 2018).

To study the specific behavior of consumers Vaghela (2017) held a research study. The researcher collected data from a survey of 600 residents of Surat city. Research data were analyzed through the use of SPSS. Descriptive analysis and factor analysis research findings present that vendor characteristics, website design, and risk factors have a direct link with the change of buying decision towards products and services offered at e-commerce platform(Vaghela, 2017).   

Research findingsof Lima et al. (2016) on the topic of factors having an influence on the online shopping behavior of consumers indicate that perceived values and intention direct relation to the change in buying decision. Subjective norms of consumers negatively influence buying decisionsat e-commerce websites. Researchers controlled sampling bias and conducted statistical analysis. Analysis of data literature represented that consumer perception has an impact on his/her purchase intention.  (lima et al. 2016)

According to research findings presented by the research article of Babar, Rasheed, and Sajjad (2014), key reasons because of which consumers change their minds towards offered products at an e-commerce website are risk factors and attitudes. Research findings conclude that useful information and ease of website use stimulate consumers to buy something from the offered products or services at an e-commerce platform. Excluding these prices also have a relation with consumer buying decisions Invalid source specified.

According to Datt (2018), electronic commerce has become the major source for sharing business information. It also plays an essential role in order to maintain the business relationship as well as for conducting the transactions of the business by using the various source business telecommunication networks. He also discusses that there isa lot of factors that can influence the Consumers’ Attitude towards Online Shopping. These variables can be related to the respondent’s demographic statuses by which the attitudes of the respondents can be affected (Anamika Datt, 2018).

As indicated in this study Pandeya, (2015), the attitudes of the consumers for suing the website has strong impacts on the purchasing intentions of the customer from all of this website. The perceived risk of consumers affects the purchasing intentions of the customer in bad ways. There is a positive and direct impact of the website quality on customer satisfaction because if the quality of the website will be good and accurate than it would be attractive for the customer, and their satisfaction level can be enhancing (Anurag Pandeya, 2015).

Kakalejčík, (2018) revealed that e-commerce is referred to as the kind of the business that is conducted for the online environment meanwhile the behavior of the internet is considered as the unified platform, which is the reason for connecting the sellers and buyers. E-commerce is also considered as the range of the possible commercial transactions which is conducted online. Every website is able to generateincome, and it can be easily included in this category (Kakalejčík, 2018)