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Assignment on 2020 Territory plan and outline

Category: Education Paper Type: Assignment Writing Reference: APA Words: 1100

Name of Distributor

Doran Ban

Name of Contact Person

Mitti 


Products

 

Reimbursement rate 2020 or DRG

Sold in

Public / Private

Comments

BIS

3

200

BIS is sold in public and widely accepted

URS

2

300

 URS is 70% sold in public and remaining sold privately.

TPS

5

600

TPS is used by people as it is risk free.

BUS

6

850

BUS is most encouraged by the people.

RPS

3

400

Sold mostly in private as compared to public.

 








Market Trend in 2020s (Best sellers, DRG Issue, Economy situationetc:

1

Alliumi medical is considered best for the sale of BUS as it is widely used by the people. The issue in the sale of product is that there are many competitors in the market who are dealing with same kind of acquisition.

2

There are many competitors in the market who are most likely to increase their sales such as Biovo technologies, R-Cure medical and IceCure medical, due to which there is need of increasing sale in coming years.

3

According to the analysis of previous sale Allium medical is own chances to be one of the leading unit in the market.

4

The economic situation in 2020 is suitable for the distributor as there is stability in the prices of Allium medical.

 Main Conferences / exhibitions plannedfor 2020:

Planned professionalconferences - TBD is acceptable but please fill the number of conferences you plan to participate in this year:

Name of conference

Dates

Health Marketing and Physician Strategies Summit

April 5-7,2020

9th Digital Marketing for Medical devices West

April 22-24, 2020

Patient Experience Symposium 2020

May, 11-13, 2020

Hospital Marketing National Spring conference

May 14,2020

 Reference Centers:

Existing reference centers that can also be used for international small workshops (5-10 physicians)

Name of Center

Name of lead Allium Doctor

Number of cases performed in to date

ICMM

Dr. Noor Buckholtz

12

National library for medical

Asim shabir

08

ICMM

Zia Kulfon

10

ICMM

Ariel rubashkin

15

New targeted main center/s for 2020

Name of Center

Name of doctor

Department

ICMM

Daniel A.

Urology

Saint library of medical

Asim Bashir

Urology

ICMM

Noor Buckholtz

Head of urology

ICMM

Kalfon

R&D

ICMM

Mr. Arotchas

IT

Marketing and sales constraints:

Please share your thoughts as to the main constraint that is keeping you from dramatically increase your sales:

As marketing manager of Allium medical I observed that there is great constraint in the supply of the drugs are there are many clashes of Israel which is center manufacturer of the unit, with other countries especially Islamic countries which are a economic constraint in the supply of products. As far as there are certain barriers such as competitors in the market, who are engaged in improving their services in low prices.                                                                                                                                                         Marketing activity planned for 2020:

1.       Do you require any marketing material?

Of course there is need of electronic media to promote the new products in 2020.

2.       What is your plan to createdoctor’s awareness to the stents using media?

I have plan to visit to hospitals so that there could be personal meet up with the doctors and could tell the doctors that the product is made according to the body requirements of the patient.

3.       Do you explore other opportunities for introducing Allium products (for example private health if you sell only in the public sector)?

Yes there would be workshops and seminars in medical colleges so the new doctors who are going in this field could be well-aware about the drug.

4.       Advertising in local professional journals / LinkedIn / Facebook / digital PR?

All the social sites are best platform to launch the product in the market and I will utilize these resources.

5.       Direct Mailing / product info pack

There could be direct mailing to the hospitals and pharmacies in the country.

6.       Other:  other resources may be such as e-mail and fax could be used to contact the hospitals and physicians.

7.       Does your marketing efforts fit the constraint described above?

Some to extent there may be benefits as I could spread awareness about the product to the Muslim but somehow there may be not beneficial as there is factor of patriotic.

 URS market (2020 Territory plan and outline):

The Number of URS procedures in 2019: 3450

The Expected URS procedures in 2020:  4967

Based on your experience what is the average indwelling time for the following indications for Allium URS products:

Stone management complications

 

Post Renal transplant strictures

 

Oncological strictures

 

Fistulae

 

UPJ Strictures

 

Bridging

 

Extrinsic Strictures

 

Fibrosis

 

Ilium Conduit strictures

 

Endometriosis: 

 

Neo Bladder Strictures

 

 

 

Post Radiation

 

Other:

 

There must be at least period of 3 to 5 years to gain the sustainability in the market.

Main indications URS is being used:

Main indication for marketing of the products are social sites and direct selling of the products.

 

 

 

 

 

 

 

 

 

Order Forecastthe numbers should reflect your target and not the contract minimum order commitments, our goal will be to help you achieve these targets (this will not be considered as an obligation):

 

Products

1st Qtr. 2020

2nd Qtr. 2020

3rd Qtr. 2020

4th Qtr. 2020

BIS

200

400

500

400

URS

300

240

360

350

TPS

450

650

782

600

BUS

500

700

425

673

RPS

400

600

567

500

 

Allium planned activities for 2020 please indicate if you are interested:

Activity

 Q1

Q2

Q3 

Q4 

 

 

 

 

 

Small work shop in Germany 2-4 Doctors per distributor

 

 

 

Visit by Allium Salesperson

 

 

 

Attend and send doctors to Allium Workshop

 

 

 

Proctor required.

 

 

 

 

 

Special plan suggestion:

In case a certain initiative can be mutually invested in and implemented and you believe it could show substantial results in 2018 please elaborate or let us know for further discussion.

There m product le must be marketing plan to sale the drugs in low price and distribute free samples in initial stage.

Risk management

Please describe what are the main risks that might prevent you from implementing the plan, putting them in writing and sharing them with us can help us mange these risks.

There may be risk to increase the cost of the product which is at risk and it couldn’t be overcome if there is reduction in the sale of the product.

Thank you

The Allium Team

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