Name of Distributor | Doran Ban |
Name of Contact Person | Mitti |
Products
|
|
Reimbursement rate
2020 or DRG
|
Sold in
Public / Private
|
Comments
|
BIS
|
|
3
|
200
|
BIS is sold in public
and widely accepted
|
URS
|
|
2
|
300
|
URS is 70% sold in public and remaining sold
privately.
|
TPS
|
|
5
|
600
|
TPS is used by people
as it is risk free.
|
BUS
|
|
6
|
850
|
BUS is most
encouraged by the people.
|
RPS
|
|
3
|
400
|
Sold mostly in
private as compared to public.
|
Market Trend in 2020s (Best
sellers, DRG Issue, Economy situationetc:
1
|
Alliumi medical is considered best for the sale of BUS as it is
widely used by the people. The issue in the sale of product is that there are
many competitors in the market who are dealing with same kind of acquisition.
|
2
|
There are many competitors in the market who are most likely to
increase their sales such as Biovo technologies, R-Cure medical and IceCure
medical, due to which there is need of increasing sale in coming years.
|
3
|
According to the analysis of previous sale Allium medical is own
chances to be one of the leading unit in the market.
|
4
|
The economic situation in 2020 is suitable for the distributor as
there is stability in the prices of Allium medical.
|
Main Conferences / exhibitions
plannedfor 2020:
Planned
professionalconferences - TBD is acceptable but please fill the number of
conferences you plan to participate in this year:
Name of conference
|
Dates
|
Health Marketing and Physician Strategies Summit
|
April 5-7,2020
|
9th Digital Marketing for Medical devices West
|
April 22-24, 2020
|
Patient Experience Symposium 2020
|
May, 11-13, 2020
|
Hospital Marketing National Spring conference
|
May 14,2020
|
Reference Centers:
Existing reference centers that can also be used for international small
workshops (5-10 physicians)
Name of Center
|
Name of lead Allium Doctor
|
Number of cases performed in to date
|
ICMM
|
Dr. Noor Buckholtz
|
12
|
National library for medical
|
Asim shabir
|
08
|
ICMM
|
Zia Kulfon
|
10
|
ICMM
|
Ariel rubashkin
|
15
|
New targeted
main center/s for 2020
Name of Center
|
Name of doctor
|
Department
|
ICMM
|
Daniel A.
|
Urology
|
Saint library of medical
|
Asim Bashir
|
Urology
|
ICMM
|
Noor Buckholtz
|
Head of urology
|
ICMM
|
Kalfon
|
R&D
|
ICMM
|
Mr. Arotchas
|
IT
|
Marketing
and sales constraints:
Please share your thoughts as to the main constraint that is
keeping you from dramatically increase your sales:
As marketing manager of Allium medical I observed that there
is great constraint in the supply of the drugs are there are many clashes of
Israel which is center manufacturer of the unit, with other countries
especially Islamic countries which are a economic constraint in the supply of
products. As far as there are certain barriers such as competitors in the
market, who are engaged in improving their services in low prices. Marketing activity planned for 2020:
1.
Do you require any marketing material?
Of course there is need of electronic media to
promote the new products in 2020.
2.
What is your plan to createdoctor’s awareness to
the stents using media?
I have plan to visit to hospitals so that there
could be personal meet up with the doctors and could tell the doctors that the
product is made according to the body requirements of the patient.
3.
Do you explore other opportunities for
introducing Allium products (for example private health if you sell only in the
public sector)?
Yes there would be workshops and seminars in
medical colleges so the new doctors who are going in this field could be
well-aware about the drug.
4.
Advertising in local professional journals /
LinkedIn / Facebook / digital PR?
All the social sites are best platform to launch
the product in the market and I will utilize these resources.
5.
Direct Mailing / product info pack
There could be direct mailing to the hospitals and
pharmacies in the country.
6.
Other:
other resources may be such as e-mail and fax could be used to contact
the hospitals and physicians.
7.
Does your marketing efforts fit the constraint
described above?
Some to extent there may be benefits as I could spread
awareness about the product to the Muslim but somehow there may be not
beneficial as there is factor of patriotic.
URS
market (2020
Territory plan and outline):
The Number
of URS procedures in 2019: 3450
The Expected URS procedures in 2020: 4967
Based on your experience what is the average indwelling time
for the following indications for Allium URS products:
Stone
management complications
|
|
Post Renal
transplant strictures
|
|
Oncological
strictures
|
|
Fistulae
|
|
UPJ Strictures
|
|
Bridging
|
|
Extrinsic
Strictures
|
|
Fibrosis
|
|
Ilium Conduit
strictures
|
|
Endometriosis:
|
|
Neo Bladder Strictures
|
|
|
|
Post Radiation
|
|
Other:
|
|
There must be at least period of 3 to
5 years to gain the sustainability in the market.
Main
indications URS is being used:
Main indication for marketing of the products
are social sites and direct selling of the products.
Order
Forecastthe numbers
should reflect your target and not the contract minimum order commitments, our
goal will be to help you achieve these targets (this will not be considered as
an obligation):
Products
|
1st Qtr. 2020
|
2nd Qtr. 2020
|
3rd Qtr. 2020
|
4th Qtr. 2020
|
BIS
|
200
|
400
|
500
|
400
|
URS
|
300
|
240
|
360
|
350
|
TPS
|
450
|
650
|
782
|
600
|
BUS
|
500
|
700
|
425
|
673
|
RPS
|
400
|
600
|
567
|
500
|
Allium
planned activities for 2020 please indicate if you are interested:
Activity
|
Q1
|
Q2
|
Q3
|
Q4
|
|
|
|
|
|
Small work shop in Germany 2-4 Doctors per
distributor
|
|
|
|
|
|
|
|
|
|
Visit by Allium Salesperson
|
|
|
|
|
|
|
|
|
|
Attend and send doctors to Allium Workshop
|
|
|
|
|
|
|
|
|
|
Proctor required.
|
|
|
|
|
Special
plan suggestion:
In case a certain initiative can be mutually invested in and
implemented and you believe it could show substantial results in 2018 please elaborate
or let us know for further discussion.
There m product le must be marketing plan to sale the drugs
in low price and distribute free samples in initial stage.
Risk management
Please describe what are the main risks that might prevent
you from implementing the plan, putting them in writing and sharing them with
us can help us mange these risks.
There may be risk to increase the cost of the product
which is at risk and it couldn’t be overcome if there is reduction in the sale
of the product.
Thank you
The Allium Team