Table of Contents

Introduction of strategic business management

Strategic business management is highly important nowadays for the success of business organizations in competitive markets. Research studies on this topic elaborate on its importance in organizational success. A research article written on strategic business management highlighted that internal resources utilization and operations management depends upon the strategies developed by the managerial staff of an organization. However, several factors can influence the strategies of organizational managers. A key factor from the external environment which has a direct impact on strategic business management is digital transformation. Disruptive nature of digital transformation directly influences a firm’s capabilities to handle future business operations. Organizational cost efficiencies and process automation systems engage digital transformation in a practical way because of which organizational management is required to consider digital transformation while developing strategies for the execution of business operations. Moreover, complexities of digital transformation sometimes cause challenging situations, managerial staff, at the time of strategies developed in the organization. In this present work, a research study conducted on digital transformation impact on strategic business management is critically analyzed. Present work is consist of a critical analysis of the methods used by the researcher/authors for information presentation and analysis of the research data (Grab & et al, 2019).              

Discussion of strategic business management
Purpose of this article

The main purpose of this article is to recognize the significant drivers for the development of strategic business management according to the modern technological transformation by many organizations in the world. Furthermore, the purpose of the article is also to identify how digital transformation effective in companies. On the other side, one more purpose of this journal is to discuss the scientific debate that completely focuses on three major issues (Matt, 2015). The first point of the article focuses on the skilled labour working in the organizations as well as the up-gradation of IT infrastructures of the companies. According to this point, the companies are focusing to adopt the technology which measured against the internal skills. The discussion told that technology can be cost-effective rather than the labour as well as it can reduce the errors. The most considerable issue in the article focuses on human labour and the effective disruptive influence of digital technology. The discussion on some future issues regarding the relationship between technology and humans is the major concern of the study. Furthermore, the third major purpose of this article is to identify how the technological transformation can meet with the customer requirements as well as product delivery in the future (Brynjolfsson & et al, 2014).

Significance to investigate the subject of the article

The subject of this article is very important and should be investigated because the time is changed now as well as it is the era of technology. Every organization in the world wants to increase productivity by reducing costs on every product. In the past times, there was no effective technology or facility to produce without waste of resources as well as every organization had to face various issues from human labour. But this time, every customer in the market has its own choice and requirement that can fulfil the technological transformation in the organizations. There are many competitors like Tesla, Volkswagen, Apple, Samsung, as well as Amazon in the international market who are using technology for production as well as for product delivery to actual buyers and they are most effective in the market. They are using the technology to produce products because Artificial Intelligence provides sense to the machines to work effectively which can reduce the cost at each product, reduce the errors during production as well as increase the productivity. The article is all about the adoption of technology, so it is significant to evaluate and investigate because it can provide awareness about the relationship between human labor and Artificial Intelligence (Berman , 2012).

Execution of advance knowledge in the field

The information provided in the article can make advance the business strategies because the digital transformation can make the company business vast. By adopting this technology, organizations can reduce the costs on the products as well as reduce the errors. The main advantage of digital transformation is to enhance productivity as well as deliver the right product to the right customer. Although, the knowledge is helpful for the companies to sell their products across the world because technology can remove the barriers to sell products openly into the different markets. The main advantage of this knowledge is that artificial intelligence provides the sense to complete the work automatically on the instructions as well as it is faster than human labour (Olaru & et al, 2014).

According to the research article, modern firms such as Google and Facebook are fine examples of digital transformation. These companies are getting success in the world because of effective corporate level strategies and business strategies. Digital challenges are also addressed by these companies and other modern companies by managerial strategies and policies. For instance, employment and workforce situation change in the organization when managers implement automation systems in the production and processing departments. Therefore, when the automation system comes in the organization then managers are required to develop new strategies for human resources and labour management. In the research article, it is clearly stated that new IT skilled labour and system engineers are required to be recruited in the organizations for the effective and successful control system of automation processing and production system. Excluding this, strategic business management is also influenced by the digital transformation when it comes to pricing and consumer relationship management. According to the research article, digital and advanced technologies are used by the Google and Apple organizations to create value in the internal resources as well as consumer relationship management. For this purpose, these organizations have specifically developed strategies. Strategic business management also deals with competitive strength, pricing, and bargaining powers. Following research article, competitive market barriers, as well as super management skills, are the key points covered by the strategic business management of the organizations (Grab & et al, How digital transformation drives the evolution of self-managed teams?, 2019).      

Critically Evaluation of strategic business management
Authors’ execution process, methods and comments related to this task

The collecting information for conducting this research was a difficult task but the authors of this research article did carry out this task very intelligently by using some techniques. The authors of this research took help from several books, papers, journals, professional associations, research companies as well as expert’s opinions. For making an integrated picture of this current information, they did consider more than fifty approachable publications and analyzed critically. The researchers of this study conducted interviews to obtain significant information including the market information was processed to draw an inclusive picture on theories as well as the frameworks of strategic management, plus a brief history and the impact of the transformation of the technology on the organizations (Hirlt & et al, 2014). Furthermore, the researchers also developed four types of countries on the basis of 170 distinguished indicators. When they process on that they got the final results of the digital evolution index which were in the shape of the landscape as well as representing the current position of digital transformation over 60 countries globally. The methods which are chosen by the authors were appropriate as well as adequate for such a task but the methods were not the so much better for such kind of results.

Findings and their clarity of strategic business management

The authors of this article claim that they have found out appropriate results by applying their developed methodologies. They also mentioned in the article that the digital transformation is the phenomenon that exceeding the globe but it is affecting the activities of the organizational businesses globally. Furthermore, the findings are very interesting which represents that the digital transformation removed the borders for enhancing the business as well as it is effective for the business. The technology focuses on customer requirements and product delivery. For this purpose, several companies are taking the benefits of this technology. The results show that Asia is at the forefront of digital transformation among different areas of the world including Gulf countries, Singapore as well as Malaysia. The finding in the article is clearly mentioned as well as classified. Finding of this study mentioned in the influence of the strategic management Analysis considerations and are telling that the digital transformation has the power to the shift the balance among different competing companies into the same market and similar environment ( Hamel, 2012).

The way of writing is quite descriptive in the research article. Authors have discussed various important areas covered by strategic business management. According to the research article, strategic management of the various business organization is influenced by digital transformation. Regarding this argument, authors have presented brief explanation about various areas of different businesses such as customer satisfaction, competition, and price setting. Apart from this, researchers also comprehensively discussed changes occurred by the digital and modern technologies advancements with the explanation on the impact of these changes generated on business organizations. Moreover, the research article is also covering several examples for the explanation of the concepts and findings presented in the research article. For instance, while discussing the influence of automation system in the processing and production areas of organizations researchers presented the examples of Apple and Trip advisor. Critical analysis of the research article presents that researchers have also clearly resented applied methodology in the research work. For instance, researchers have clearly stated that 50 publications are used for literature review and collection of research findings. Other than this, the researcher also discussed research design and sources of information.  Furthermore, research arguments made by the researchers are also supported by the research findings and concise conclusion of whole research work. Excluding all these, critical analysis of research article suggests that the format and information presentation style is appropriate in accordance with the selected audience of this research work. In the research paper, the majority of complex models and concepts are represented by using figures and tables in the research article which makes the overall article easy to understandable and clear. For instance, digital transformation strategy model is presented in the form of a star. However, further information about each component of the star (such as company, information, risk management, employees and customers) is also stated in the research article.                 

Conclusion of strategic business management

The whole discussion concludes that digital transformation draws an impact on the business outcomes if not managed properly. Considering this need, organizational management develop various strategies to address these changes and technological requirements. Digital transformation influence customer relationship management strategies, production systems strategies, processing, supply chain management strategies, competitive strength and strategies, employment strategies, resources management strategies as well as all other major business management strategies. In actual, it brings changes in overall vision and mission of and organization. Researchers conducted research on this topic and presented arguments regarding the impact of digital transformation on strategic business management.

Critical evaluation of this research article concludes that researchers have presented all important detail about this research problem in an effective way. Researchers have discussed examples and models in the research work which makes overall research article a comprehensively written paper. Analysis present that authors have presented very interesting research findings while stating arguments clearly in the favour of digital transformation. Summarizing knowledge presented in the research article digital transformation is an advantage for organizations as it results in the increase of organizational productivity. Researchers also presented information about the advantages of artificial intelligence.

Conclusively, companies working with artificial intelligence can remove various business barriers. These organizations can perform better than those organization working with human labour.  In short, the researcher is in the favour of digital transformation and artificial intelligence implementation in the organizations particularly in the production sectors. Summarizing research findings of researchers, digital transformation can also reduce the cost of operations to enlarge profit margin from the execution of operations. Summarizing critical evaluation, all arguments are supported by research findings and concepts are supported by a graphical explanation as well as examples which makes paper clear and understandable for the selected audience of the research article.