How do you perceive the report in areas like relevance and trustworthiness – motivate! Use the study material.

The Google trend report consider different areas and development in business through many considerations. In the regularity, the combined effect of machine intelligence and retail are merged to gather to improve the working environment and opportunity for the shopping. The data collected in the analysis consider strong consumer insights, detection and development of different areas for investment in the market. The report extracts valuable numbers from the collected data that can be used as initial investment signals according to the curve values and intersection of data. The results are equally reliable and trustworthy for the future foresight of business.  according to the reports, the business leaders are facing challenges due to rapidly evolving, data-driven, and hyper-connected values. 

Question 2

What is the most or least relevant among the trends presented – motivate!

The report shows a 2.6X rise in the curiosity about the shopping festival and googles search that remained as 11.11. The important figures presented in the Google trend report shows 4.5X, due to Cyber Monday and Black Friday over the past five years. The reports show increasing trends in the customers for shopping and researching online for their required items and products. The most important trends are shown by the single days as they mentioned Singles day as the perfect shopping days and festivals that have been observed in the past few years. In 2017, the gross merchandise value (GMV) increased by 39% when comparing to 2016. When compared with 2015 the increase was observed as 32%. 93% of Chinese consumers changed under the discounted items. Another most relevant trend mentioned in the report is regarding the consumption level of users for YouTube. The trend of consumption has been increased by 4X for the search trend of consumers. The experience is specifically growing with 96X globally. The 50% increasing trend is observed due to travelling related content watched on YouTube. The report shows multi-active membership that increased 2.5X globally. The least relevant trend is mentioned for cosmetics such as lipsticks. The report also predicts an increasing trend that will continue in consumers desire.

Question 3

What are the presented trends based on? Methods for finding and describing trends?

The data collected in the report is extracted from the Google Internal Data, South China Morning Posts, E-consultancy, Tech in Asia, Fortune.com, TechCrunch.com, Mothership.sg, Japan Times, Reuters.com, Forbes, Naiise.com and Nookmag.com. The collected data was further analyzed in the report by different methodologies. The report considered the importance of consumer insights and trends. The potential traps that can induce an impact on the business are nominated as actions that must be prohibited in the business. The report is focused on business-related insights, perspectives, priority, services and products offered to the customers. It is not easy to identify the factors that balanced art and science on a single page but the data tandem to make critical decisions in the market that improve services and product manufacturing process. The report considered diverse sources that help in shaping the strategic perspectives and guide tactical decisions. Future trendlines are used to find a possible trend in the industries. The report demonstrates emerging ideas that create a seamless environment to stand in the business world. The traditional business models are used for the economics and blank canvas is drawn to create the potential for the invention. In the report, it is mentioned that retail platforms are merged with the disruptive practices and norms of the business.

Question 4

Perspective? What can you say about that?

In the Google Trend Report, the traditionally tactile categories were used such as food and beauty that have been digitized rapidly. conversely, some of the traditional consumers and customers are seeking for the more manual as well as an analogue environment for the work. The best example of these working sectors includes flea markets, farmers, and traditional old shops with antique products. From the digital perspective, these industries are heading to the old ways that were followed by the ancestors without any digitization. In recent eras, the perspective of digitization has been grown and overcome on old methods. The methods used in business has been grown so spontaneous and chaotic. The report consists of different sections that represent five consumer trends and it will induce an impact on the growth of companies in the market. The report extracted information about the ways to maintain and build new strategies and market position of the companies that have been changed in the recent development. Different tools can be used for the marketing and the strong tools used in the Google Trend Report help in the CMOS. The report analyzed marketing leaders, inspiring ideas, experiences of the market, delivery models, and innovation in the market that changed marketing ways in the manifold. The useful perspectives used in the Google Trend report are mentioned below,

1.      The winners in the market will integrate different tools with the perspective of technology.

2.      Instead of priority, market leaders follow the perspective of customers.

3.      There are multiple insights and the diverse sources that help in shaping strategic perspectives in the business and provide guidance for tactical decisions.

4.      Considering the enhanced factor, another perspective is to follow industry barriers, breaking down of consumers, and demand of the customers.

5.      The winners of marketing leaders integrate different tools that are tech-heavy and provide an outside-in perspective to use consumers as priority and technology as the second priority.

Question 5

Lessons learned? What can you use for inspiration in your trend presentations?

The report provides valuable information about the implications for the marketing leaders and how different industries are using the strategies to enhance trends. After analyzing and understanding the complete report, I got reasonable outcomes that will help me in establishing a brand according to trend and consumer requirements. The challenges for the new entrants in the market are elaborated in the report and I learned the way to operate traditionally with following the legacy models. The strategies mentioned in the Google Trend report that an increased trend of customers has encouraged me to find new sources of innovation, co-operation, and inspiration. I can now monitor my new business by keeping new perspectives in my mind. I have learned the ways to reach and access the opportunities, joint ventures, partnership and different possible forms of a win-win situation.