Telecommunications
relay services enable persons who have hearing or speech disabilities and who
otherwise would be unable to engage in voice telecommunications, to make voice
telephone calls to other persons. In all forms of relay services, persons with
disabilities connect to a communication assistant via a communications medium
that is accessible to them. The communication assistant acts as an intermediary
in the telephone call and converts between the accessible communication medium
and voice, which is relayed from and to the person on the other end of the
call.
The divergence of
interests of innovation products' producers and agents of transfer is a cause
of gap between the process of promotion of innovation products to market and
innovation process. Therefore, a standard graphical notation will facilitate
the understanding of the performance collaborations and business transactions
within and between the organizations [21].
This will ensure
that participants of innovation products' promotion to the market will
understand themselves and participants in their business and will enable them
to adjust to new circumstances quickly.
As can be seen
below the structure of planning phase of promotion of innovation products to
the market is illustrated in
3.2. Startup team
building
One of the most important resources needed to promote
an innovative business idea, embodied in innovative products, is experienced
venture capitalists consider a business entity team. When selecting an
innovative project for investing, they necessarily analyze the business
entities on the basis of the previous experience of the founders in creating a
business and implementing successful projects that were able to attract venture
investments.
A study by CB Insights shows that 23% of business
entities trying to market innovative products fall apart through an incorrectly
selected team [22, p. 208 с].
That is why the author of an innovative idea, who
decided to launch a startup to bring it to life, should follow the rules of its
successful selection when forming a team. First and foremost, distinguish
between a startup team and a team of employees.
Employees are not expected to have high loyalty and
excessive commitment to startup development; This category of entities can be
outsourced.
At the same time, the members of the startup team
should be the exact opposite of the employees and meet the following qualities:
·
Treat the business
as the owner, not the employee.
·
Be aware of the
high probability of a failed start (approximately 10% success to 90% failure).
·
Understand that it
is up to him / her to decide which aspect of the aforementioned 10/90 ratio
will change (not the country's political situation, suppliers' honesty, crisis
or other objective factors).
·
Be prepared to
take responsibility for ownership of innovative products that are not yet
available.
·
Be aware that for
a successful result one has to pay for their time, emotional and physical
efforts.
·
Be prepared to
work for a nominal fee during the initial periods without any decent fixed salary.
Having multiple startup teams on the startup team is
only for the benefit of the startup. Startup sole proprietors spend 3.6 times
more time reaching a project level comparable to a similar project launched by
2 people, with sole proprietors 2.3 times less likely to get rejected by
investors [23, p. С. 345]. The key is for the team to be balanced and able to
respond quickly to market changes, capable of producing innovative products on
time. Studies [24] have shown that the number of startups with 2-3 founders far
outnumber other combinations.
Ideally, the team should be balanced in terms of the
competencies and experience of the participants. It is considered that the best
combination is the partnership of specialists: a businessman-businessman who
knows the market well and potential consumers, and a technician who is able to
be responsible for the implementation of the project from the technical side.
At the same time, it is important that their roles and responsibilities,
including the decision-making procedure, are clearly outlined in the legal statutes
- this will avoid many issues and problems in the future and make decisions if
consensus cannot be reached. Such a team is likely to attract up to 30% more
investments and 3 times increase the number of consumers, which will have a
positive impact on the development stage of the startup [25, p. С.36-43].
Those startups whose founders never stop learning new
are more successful. Thus, working with mentors, internal team training and
constant monitoring of the results dynamics by 80% increases the chances of
attracting financing from investors and accelerates the number of consumers by
3.5 times [26].
Team building requires the management of egos and their
constant demands for attention and recognition – not always
warranted. Team building is both an art and a science and the
leader who can consistently build high performance teams is worth their weight
in gold. [27]
Here is some effective team building ways successful
teams are built to last [28]:
·
Selecting a
Co-Founder - Identifying the gap in business. Whether it’s in a specific
process or an entire business area, associating with someone who brings that
expertise to the startup. Sometimes it's a good idea to partner up with someone
that you’ve worked with before, as there will be familiarity with each others'
work ethic, along with a mutual trust and respect for each other.
·
Selecting Team
Members - Identifying the voids of startup to easily identify the skill sets
required to satisfy company's needs.
·
Risk to avoid when
building team - A potential hire needs to see the big picture. Not only will
they understand their role in your startup, but it’ll keep them involved and
excited.
Leaders
are only as successful as their teams and the great ones know that with the
right team dynamics, decisions and diverse personalities, everyone wins in the
end.
Below is a diagram showing graphically the structure
of a telecommunication relay service and the relative ranks of its parts and
positions.
Existing research emphasizes the importance of trust
and team building. Trust is a crucial factor for team performance; The
preliminary results of our study reinforce the insights from the literature and
contribute further insights relating to trust in high-performing teams and
within business ecosystems. In particularly, these results highlight the
importance of sharing critical information and having a high level of
communication through constant interaction.
The research concluded that the initial aim of this
study was to investigate the effect team building exercises have on
performance.
3.3 Business
Model development
The business model can provide a view of a company,
which shows how a company’s internal structure is managed and how it connects
with its external environment. Figure 3.4 covers TRS Business Model.
Notes to Figure 3.4:
– MoC: Mode of
communication.
– Terminals and network
details of relay service are not shown.
Vision: Safe, healthy individuals,
families, and communities.
Mission: Improve safety and health of
individuals, families, and communities by providing affordable relay
telecommunication services and participating in partnerships.
Values: Excellency in service,
respect, collaboration and partnership, diversity and accountability
Our impact: Together we improve hearing
disability safety and health status, and increase educational and employment
success to support people and communities in reach their potential
Goal: Improve economic stability.
Table 3.1
Business Model Development (Strategic, Actions,
Partners and Key performance indicator