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E-Commerce in Japan, an
executive summary
Japan's e-commerce market
is the second-largest in the region of Asia-Pacific. Its e-commerce market is
ranked fourth-largest in the world. China, the United States, and the United
Kingdom are ahead of it. The increased used of internet, strong networks of
infrastructure and customer preferences, consumers seeking convenience, and
increased diversity that is available online due to sales being from all over
the world are the factors that have boosted the e-commerce a lot in Japan. The
e-commerce retailers are enjoying many benefits in Japan, customers who want to
save taxes are also interested in e-commerce, and one valuable upside of it is
that a single language is used by everyone. Another feature which is attractive
is that the size of the country is small and it makes the shipping and delivery
very convenient. E-commerce customers in Japan prefer to buy in the local
market, though the popularity of foreign retailers in growing fast. The imports
of e-commerce are of a small amount, the merchants in Japan export a large
amount of goods to other countries.
Introduction of Japan's
e-commerce market is the second-largest in the region of Asia-Pacific
The competition in the
business has greatly been increased by e-commerce. With every year passing more
and more businesses are moving online and those who are already conducting
their business activities online are moving further in this field. This
migration to the internet is not only becoming a rapidly increasing trend but
also becoming an unstoppable one now. It has now been globally recognized by
business leaders that if they want to be successful they must have a sound
basis in e-business. Due to this reason. Due to this reason, many businesses
are redesigning their business activities in order to cope with this internet
age. The commercial activities can be categorized into four types; it could be
business to business, business to consumer, consumer to consumer and consumer
to business.
Issues and trends in
e-commerce of Japan's e-commerce market is the second-largest in the region of
Asia-Pacific
e-commerce has grown with
astonishing speed in a few years, and so there is also a great competition in
it. But there are also some challenges faced by this industry, and not all
e-commerce stores are making money. Following are some of the challenges faced
by it;
Absence of verification
of
Japan's e-commerce market is the second-largest in the region of Asia-Pacific
Buyer and seller are
unaware of each other, which increases the chances of being looted by a scam.
Thegenuinity of both the customer and the seller is unknown. COD purchases, can
make huge losses sometimes due to lack of identification
Omnichannel strategy
of
Japan's e-commerce market is the second-largest in the region of Asia-Pacific
In these days, customers
can connect in many ways, it could be your website, or get in contact with an
agent of yours, send a message on your social media, or may send a message on
live chat. It is also an assumption that any business that is left behind hasn’t
probably worked on its omnichannel strategy.
Analyzing competitors
of
Japan's e-commerce market is the second-largest in the region of Asia-Pacific
In a competitive business,
like e-commerce you have to always try to excel from the others in your field,
otherwise, you would be left behind. You cannot say that you would try to do
better than any other person instead you should say that you will do it
different than others.
Old ways of approaching
customers of Japan's e-commerce market is the
second-largest in the region of Asia-Pacific
The reason for an
e-commerce business left behind could be that they are using old ways in
something new. Many in this business do not know the ways to proceed and excel
in this business. They do not use a popular site for offering their products.
These e-commerce sites already have a good customer base so it becomes easier
to sell
Conclusion of
Japan's e-commerce market is the second-largest in the region of Asia-Pacific
To be able to survive in this competitive e-commerce is not easy at all. It requires remarkable strategies, different than others in the field. You must be ready to face many obstacles but with research and mindfulness, you can excel in this field, after all this is the future of business.
Social media usage,
related to international business
Executive summary
of
Social media usage, related to international business
The speed with which the
use of social media is growing in business is warp. The boom in the social
media sector is astonishing, it is expected to become bigger in the years to
come. The use of social media is not going to decline, keeping in view this
scenario the businessman in Japan and worldwide have used it to grow their
business. By taking advantage of the social media you can not only modernize
your business but also be able to reach a bigger audience for sale. It’s a
great platform to digitally market your business.
Introduction of
Social media usage, related to international business
With the advent of social
media, our ways to communicate and socialize are dramatically changed. It has
transformed the information technology and business in a way, that has never
happened before. In Japan, companies have tried to understand the demands of
their customers, trends, issues and challenges, to excel in this field, and
have somehow succeeded in it. But there are also some issues and challenges
that need to be addressed to excel further.
Challenges and issues
with the use of social media in business of Social media
usage, related to international business
Social media has
influenced humans in every walk of life, humans have also taken advantage of
it, to excel in the business. Social media has been advantageous for business
but it has also arisen some challenges for businesses, some of which are
addressed below;
Development of a social
media strategy of Social media usage, related to
international business
This is a very important
task to be done for using social media. It’s basically a summary of all the
things you do in your business and what do you plan to achieve. You have to
list your social media goals and how are you going to achieve them. It guides
your actions and shows the path to be followed to achieve goals
Measuring social media
ROI of Social media usage, related to international
business
ROI means “return of
investment”, in this case, it is the return you are getting from investing in
the social media business. It is not like a traditional ROI. It is according to
your goals specifically. For that, you need to have clarity in your goals.
Using the right social
media platform of Social media usage, related to
international business
In this age of social
media, it is inevitable for your business to active on social media for
survival, otherwise, it will be immensely difficult for it to increase sales.
Deciding the right platform use is the most important aspect of using it, if
you are giving your efforts on the wrong place it is not going to benefit you.
Being one-to-one with
your client of Social media usage, related to
international business
This aspect of using
social media has its advantages as well as drawbacks. With this, you get to
create awareness and contact new clients, but at the same time, it could get
annoying for clients when businesses send too many promotions. Businesses need
to know that they can’t always sell when they want, they need to develop a
relationship with your clients first to boost sales.
Predicting Possible Consequences for MNE in
Japan
This section is
consist of information regarding possible consequences and suggestions
regarding appropriate responses for MNE operating in Japan. Social media use is
encouraging a huge impact on the businesses that will remain continue for MNE
in Japan. Social media marketing is the best possible strategy for MNE
companies to stand against competitive strengths in the international markets
in the most economical and cost-effective way. Moreover, social media is also
engaging and interactive marketing sources therefore MNE in Japan are expected
to use social media to promote their products and services in the international
markets. According to a research study, the possible impact of social media use
in MNE Japan includes:
1) consumer need
awareness
2) improvement in company’s impression in
international markets
3) customer
attraction,
4) increase in sales
5) and business growth.
Researchers
concluded that social media use will provide a path to business growth in international
markets for Japanese MNE companies. In future, as competitive leads to increase
companies will start focusing more on marketing and customer relationship
building. In the situation of firm competition in future, the best-suggested response
for MNE companies will be adopting social media promotional strategies
Conclusion of
Social media usage, related to international business
If social media is used
the right way it can lead a business to success, but for that reasonable
efforts have to be put into it. Social media usage can be used in multiple
ways, it can be used for selling as well as for marketing. Marketing in this
way is way cheaper than other conventional ways. In this age, the use of social
media is inevitable for business growth
Differences in national
cultures and international business
Executive summary
of
Differences in national cultures and international business
The global market is
being entered by many businesses. It is now significant for businesses to
comprehend that the differences in their cultures can affect how they perform.
The first and foremost thing to be considered is communication because
overcoming this gap is extremely important for any business to proceed in the
international economy. A large number of corporations are trying to expand
their businesses internationally. Cultural barriers are said as an invisible
wall in doing business internationally. Many issues are to be faced by
businesses who do not try to bridge the cross-cultural barriers. The problem is
that it may result in many unpleasant consequences if not well managed.
Anxiety, uncertainty, stereotyping and, ethnocentrism are the barriers caused
by a lack of cultural knowledge, also a lack of intercultural communication
skills is a big barrier. Corporations should try to mitigate these barriers.
Effective and comprehensible communication is a threatening challenge. It is
impacting, localization, free trade policies, standardization of strategic
decisions, brand effectiveness, advertising, business management, and business
management. Cross cultural communication presents a sound opportunity to spread
peace and prosperity globally
Introduction of
Differences in national cultures and international business
The problem that has the
central post in the global interactions of today's world is the
heterogenization and homogenization of global cultures. Gaining trust is also a
big challenge in international business ventures. It may be based on the task
or on relationships. The effectiveness of communication is vital to the success
of the business, it doesn't matter if you are just starting your business or an
established corporation. It is commonly said that the language of business is
English, but it cannot be expected that all foreign entities will use English
to communicate. Apart from language, gestures are also different in different
countries. Professional interactions are different for different countries, and
it is critical to remember which gesture to use in which country. Conducting
proper research on the etiquette is significant for professionalism in business.
In some parts of the world, one needs to be more conscious of gestures than
others. While working for a multinational corporation you will see many
differences that will compel you to learn etiquettes of the place you are
working in. Being formal in addressing the foreign counterpart is significant
in any business dealing. In most areas of the world, punctuality is given a
great deal of importance, and in other areas, other things might be of
importance. One needs to be cognizant of dealing with cultural differences
adequately for being successful in internal ventures.
Challenges and Issues
of
Differences in national cultures and international business
Cultural sensitivity is
significant in a globalized economy. Knowing about cultural differences is
crucial for success as a business. An understanding of language differences,
management of time zones, etiquettes etc., of different cultures helps greatly
in dealing with international cultural differences. Following we will see some
cultural differences that need to be addressed;
Cultural mannerisms
of
Differences in national cultures and international business
Consideration of the
differences in cultures that may come forward in international dealings
includes basic customs and mannerisms. For instance, in a sales meeting, if the
seller knows the norms and values of the client, he has more chances of being
successful than if he did not know the norms. By knowing the other person’s
culture, one will be able to change his body language, and actions in
accordance to the client and also then the customer will be able to build a
rapport with the seller
Barrier of language
of
Differences in national cultures and international business
In some of the countries,
speaking in a loud voice is very common, and being more aggressive in sharing
ideas and emotions is normal practice, while the same would be considered
highly offensive in other cultures. It would be better if the person
interacting try to hold a neutral tone while interacting, to be acceptable in
both situations.
Researching the target
audience of Differences in national cultures and
international business
It is considered sensible
to research the audience to be addressed if one is launching a marketing or
advertising campaign. It is important for establishing a business in a foreign
country to be aware of the target audience’s cultural norms. For instance, in
Austria and Japan, the decision making is the responsibility of men, however,
in other cultures like Sweden these decisions are taken by women.
Differences of technology
and time
Due to globalization
people of different cultures and countries are connecting with each other,
technology has played a part in it, but there are also some rules to be
remembered while interacting with people abroad. For instance, if you are doing
a conference call, you should be aware of the time zone differences, so as not
to get yourself in an awkward situation. Be sure to set the time suitable for
both the parties, so they can easily focus on the task. Availability can also b
affected by cultural differences. The best way to tackle this problem is to ask
the other party of their suitable time before making any calls.
National pride
of
Differences in national cultures and international business
The way a person conducts
business is highly affected by past or present, political influences. The
cultures which have a strong sense of governmental pride and a sense of
nationalism, and they feel more secured if they make dealings with institutions
which are backed by the government. Political disputes between countries or any
on-going spats can also affect negotiations between foreign parties. It is
better to avoid any kind of politics where the business is concerned, to avoid
any kind of conflict. This is also true for general business dealing.
Conclusion of
Differences in national cultures and international business
Cultural differences are
sensitive issues and are to be addressed seriously to remain competitive and
successful internationally. Those businesses who want to go international have
to be diligent to resolve them. But for any business who wants to grow, going
international would be the way to go. These aren’t easy to resolve but they
also aren’t impossible to be resolved. The best way to resolve this issue would
be to respect the differences that are between you and your foreign counterpart
References
of
Differences in national cultures and international business
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