Table
of Contents
1. Introduction. 3
2. Costco
Overview.. 3
3. Compensation
& Benefit Design Process. 3
3.1. Assessment
for Compensation. 4
3.1.1. Internal
Assessment. 4
3.1.2. External
Assessment. 5
3.2. Design
Incentive/Compensation Plan. 6
3.2.1. Determining
Incentive Level 6
3.2.2. Performance
Measures. 6
3.3. Implementation
Plan. 7
3.4. Evaluation
of Compensation Plan. 7
4. Elements
of a good Compensation Plan. 8
4.1. Compensation
philosophy Alignment. 8
4.2. Legal
Alignment. 9
4.3. Cultural
Alignment. 9
4.4. Workforce
Preferences Alignment. 10
4.5. Equity
alignment. 10
4.6. Global
alignment. 11
4.7. Diversity
and inclusion consideration. 12
5. Final
recommendations. 13
6. References
1.
Introduction of Reconstructing the Compensation
& Benefit Designs of Costco
2.
Costco Overview
3.
Compensation & Benefits Design Process
of Costco
3.1.
The first phase of designing the compensation
plan
3.1.1.
The compensation professionals will perform the
internal assessment
3.1.2.
External the compensation professionals
compare the corporation
3.2.
Design Incentive/Compensation Plan
3.2.1.
Determining Incentive Level of Costco Corporation
3.2.2.
Performance Measures of Costco Corporation
3.3.
Implementation Plan of Costco
Corporation
3.4.
Evaluation of Compensation Plan of Costco
Corporation
4. Elements of a good
Compensation Plan of Costco Corporation
4.1.
Compensation philosophy Alignment
4.2.
Legal Alignment according to the
labour laws
4.3.
Cultural Alignment of Costco
employees
4.4.
Workforce Preferences Alignment of
Costco employees
4.5.
Equity alignment of Costco employees
4.6.
Global alignment of Costco employees
4.7.
Diversity and inclusion consideration
of Costco organization
5.
Final recommendations
6.
References of Reconstructing the
Compensation & Benefit Designs of Costc
The
aim of this paper is to provide deep insights regarding the compensation plan
of Costco. Costco is a fortune 500
organization and has a presence in many parts of the world, which include
Japan, Spain, Taiwan and South Korea. According to the statistics of 2018, the
corporation has employed approximately 245000 employees. The paper provides an overview
of how the compensation plan is being created and how they lead the corporation
toward the path of success.
Costco
is a major multinational corporation. Costco is among the world largest retail
corporations, and its headquarter is located in the city of Issaquah USA.
According to the 2015 statistics, it was the world’s largest retail corporation
after Walmart. Costco is also considered the largest seller of organic food,
prime beef & rotisserie chicken. Costco is a fortune 500 organization and
has a presence in many parts of the world, which include Japan, Spain, Taiwan
and South Korea. According to the statistics of 2018, the corporation has
employed approximately 245000 employees. Over the years, the corporation has immense
gain growth and have earned a significant amount of revenue.
Costco
pays special focus on corporate social responsibilities & sustainability.
In Its CRS programs, the corporation has given special focus on its employees
because the employees are the utmost priority of the corporation. Apart from
CRS programs, the HRM has created many strategies which focus on employee
development & growth. Costco provides many incentives to its employees,
which include disability insurance, life insurance, Reimbursement for elderly
care & medical expenses etc. However, in this paper, the whole compensation
& benefits design process of Costco Corporation is reconstructed and
explained as follows:
The
first phase of designing the compensation plan is the assessment phase. In the
assessment phase, the goals of the business are analyzed, and the compensation
professionals outline the goals which they want to achieve through implementing
the compensation. In simple words, the compensation professional’s analyze what
the corporations want to achieve and whether the goals which the professional
compensation set are aligned with the goals of the corporation or not. The
assessments which the corporations usually perform are of two type’s internal
assessment & the external assessment. In creating the compensation plan of
Costco, both types of assessments will be performed by the Compensation
professionals
First,
the compensation professionals will perform the internal assessment. For
conducting internal assessment, the compensation professionals will perform a series
of interviews with both employees & management personals. Through the
interviews, the compensation professionals will get a clear idea of the
responsibilities & roles of the staff members of the corporation. For
setting compensation, it is highly important to analyze the severity of the job
and what roles each member of the corporation is performing.
After
conducting the interviews, the next thing which the compensation professionals
will perform is the analysis of the current compensation practices that exist
in the market. It will help the professionals to set such a compensation plan,
which is according to the latest rules & regulations and help the
corporation to compete with its major competitors. The next thing which the
professional will assess is the performance management program of the Costco
Corporation. Through this, the professionals will get the idea about the
performance of the staff members and whether the performance program has
contributed to increased performance of the corporation or not.
In
the internal assessment phase, the co9mpensation professionals will develop a
communication strategy through which they are going to communicate the
compensation plan to the employees of the corporation. The communication
strategy has huge significance for making the compensation plan successful
because if the employees are not going to be communicated about the plan that
they might not understand the policies of the organization and ultimately might
reject the compensation plan. The last thing which the compensation
professional perform an internal assessment to generate feedback report which
helps them for the creation of the overall plan (Benjamin, Tawiah, & Arsonval, 2014).
In
the external assessment, the compensation professionals compare the corporation
with the other corporations who are performing in the same industry. The
individuals who are implementing the plan choose the external benchmark jobs
for evaluation. They run the competitive analysis to understand how other
corporations are setting the compensation plan and how this would affect the
corporation for which they are creating a plan. It is highly important for the
organization to understand what other corporations are doing because if the compensation
plan is not going to be according to the latest trends, then it might decrease
the motivation of the employees and the turnover in the corporation might occur
(Albrecht, Bakker, Gruman, Macey, & Saks, 2015).
In
this phase, the professionals will determine the structure of Costco’s
compensation plan in light of the external factors. The professionals will
evaluate the level of the employees’ compensation and create the compensation
plan, which will not only motivate them but also enhance their current performance.
The pay/compensation has a huge impact on the performance 7 motivation of the
employees. If the compensation professionals are going to set low compensation
than it would have a negative impact on employees, however, if high
compensation is going to be set than it would have a negative impact on the
cost of the corporation, therefore the right amount of compensation is the need
of today’s corporations.
The
second phase of constructing compensation is the design phase. In this phase,
the compensation plan is going to be created by keeping the long term &
short term strategies of the Costco Corporation in mind. As the Costco
Corporation pay special focus to its employee's such compensation plan will be
created, which reflects this strategy of the organization. In this phase, the
compensation professionals will evaluate the appropriate level of the
incentives, which is going to be paid to the employees. Determining the
appropriate level of incentive is a tough task because several factors have to
be considered while setting the incentives. In this phase, the professionals
will determine the incentive which will help the Costco to standout in the
market without increasing the cost burden on the organization (Hendry, 2012).
While determining the incentive levels, the compensation professionals
will choose the performance measures as well, which would help them for
providing incentives to the employees. Usually, the incentives in the
organization are given on the basis of their performance. Those employees get
the incentives who have performed exceptionally well in a specific period. In
this phase, the performance measures are identified through which the
performance of the employees will going to be measured, and on the basis of
that performance, the incentives are going to be given.
After determining the performance measures, the
compensation professionals design the incentive formula through which the
incentive of the employees is going to be created. The incentive formula
includes the factors on the basis of which the incentive is created. In the
last, the professionals will consider all the other alternatives which are
available to them. It means that through this, the best incentive plan will be
created.
After
designing the incentive & compensation plan, the next phase is the
implementation phase in which the newly constructed incentive plan is
implemented. The compensation professionals usually hold a meeting in which the
staff members are briefed about the compensation plan. The compensation
professionals communicate the plan to the employees of the corporation so that
they know what the policies of the corporation are and how they are going to be
assisted by the corporation. The compensation professionals make sure that they
have communicated all the policies of the compensation plans effectively (Guest, 2017).
The
last step is the evaluation step in which the compensation professionals
evaluate the success of the compensation plan. If the performance of the employees
of Costco shows improvement and overall efficiency of the organization increases,
then it means that the compensation plan has become successful. However if the
organization performance decline after the implementation of the compensation
plan and turnover in the organization increases than it means that there is a
need to change the compensation plan so that the motivation of the employees
can be increased and the organization can achieve its desired goals. If the
compensation plans did not help the company to achieve its goals, then this
means the plan needs to be constructed again (Benjamin, Tawiah, & Arsonval, 2014).
The
following are the elements that define a good compensation plan:
The
compensation philosophy is usually in the statement form, which provides
information about the compensation which it provides to its employees. The
compensation philosophy is created by the Human Resource department of the
organization. The compensation philosophy of any corporation depends on various
factors which include the financial performance of the company, the size of the
company, the culture and business objectives of the corporation. The
compensation philosophy motivates its employees and provides brief information
about the corporate objectives and how it is fulfilling them.
It
is highly important that the compensation plan should be reflected in the
compensation philosophy of the organization. The compensation philosophy should
be aligned with the goals and overall objectives of the company. The compensation
philosophy of Costco reflects what the goals of the corporation are how the
corporation is rewarding its employees. It can be said that Costco’s
compensation philosophy is reflecting the compensation plan effectively &
aligned with the goals of the company. The compensation philosophy of Costco has
the potential to motivate its employees and help the corporation to retain the
talent it has (Anthony‐McMann,
Ellinger, Astakhova, & Halbesleben, 2017).
The
compensation plan which the compensation professionals have created should be
according to the rules & regulations. It means that the company’s
compensation should be according to the labour laws and other laws that apply to
the organizations. In simple words, the organization cannot create such
incentive plan which does not align with the legal requirements because if the
organization do this not only it will have to face legal consequences but also
the reputation and employee satisfaction will experience a drastic decline.
However, Costco’s compensation plan is created by keeping the legal requirements
in mind.
The
incentives which Costco provides to its employees are according to the labour
laws, which means the organization is fully compensating its employees. As
discussed earlier, the employees are the utmost priority of Costco, so the
compensation plan is designed to meet the core objectives of the corporation.
The compensation plan of Costco contains all those things which an effective
compensation plan contains. Overall the compensation plan of Costco is aligned
with the laws which the government of different countries have created (Guest, 2017).
It
is highly important to create such a compensation plan which is aligned with
the culture of the corporation. The culture of Costco is strong and heavily
focus on the welfare of the employees. Therefore the compensation plan of
Costco includes such factors which strongly reflects the culture of the
organization. Costco’s provide various incentives such as life insurance,
health insurance and other incentives. Furthermore, the corporation’s culture
highly focused on continuous improvement and high performance, which also shows
in the incentive plan. The incentives of the employees are based on the performance
of the employees’. If the employee's performance increases, then it means that
incentive will be given to such employees.
Many
employees at the workplace have their own preferences and different goals which
they want to achieve by working in the organization. It is important that the
compensation plan which the organization set should help the employees to
achieve their goals. The compensation plan of Costco is set in such a way that
it fulfils the preferences of its employees. It does not include any such rule
or policy which is not aligned with the preferences of the employees. The
compensation plans in the corporation are created to meet the needs of the
employees and if the compensation plan unable to deliver this than it can be
said that the compensation plan has failed to achieve its objective (Bauer, 2012).
Equity
is the main part of the life of every person, and in the world no one can move
without currency. In the business field, it also has its own importance and the
growth, scaling, and for monetizing the equity is very much important.
Companies handle the equity matter s in the form of converted debt capital,
retained earnings, investor capital and paid in founder capital. The employed
equity capital must be utilized smartly that provide a higher return in the
same equity and keep happy all the stakeholders of the company. Manager of the
company wants to align all the benefits of money with the stakeholders and
owners that also support the company to sustain in long terms growth. The
aligning the interest of partners is very helpful in determining the failure
and success of the company. There are normally three critical elements that are
going to involve in any project that is; quality, money and time to align
incentives. Every leg of the stool must be connected with three-legged
otherwise stool fell down and no use for the future. Equity is the incentive
alignment that handles these three elements. If the balance of other incentives
does the right things, fairly treat the people and create long term perspective
for the organization, then the power of equity must be managed in a proper way.
In the form of compensation to motivate the executive and employees, the
classical management theory also cites the use of equity. In the point of view
of literature, the equity is going to use an employee placed in the right job
with the right skill set, other monetary and non-monetary incentives,
collaborative culture and also balancing the suitable vesting period as
motivational tools. To motivate the management to align interest with other
stakeholders, the same equity compensation, balanced with cash and a good
culture fit (Aguirre, 2005).
All
the tools revolve around the equity of the business that is available to the
owner to align interest in the corporate settings. As incentive alignment tools
and substitute of cash, different uses are related to the equity, and that is;
through capital raises in exchange of equity or convertible debt instead of straight debt align the interest
with investors In long terms, with a mix of cash, equity and non cash
incentives motivate the management, when working capital constraint the use of
equity as partial substitute of cash and by paying the portion of consulting
fees with equity help to reduce churn and administrative costs of multiple
consulting arrangement. (Hales, 2016)
Global
alignment is also very much important for the business point of view. For
operating worldwide successfully is related to the understanding of different
languages by using the right terminology in making the marketing teams all
around the world. On an international basis, the truly global is the seizing
the opportunities to win and also compete for the market. On behalf of customers globally, the
successful globalization includes working with champions to enhance the
globalization. The champions help the organization to set the goals and prepare
roadmaps according to the need of the department and to make sure that all
ideas, programs and projects accepted across countries, supporting the
globalization across the organization. Working is a corporate setting and
leading a globalize team at centralized. Companies are going to prepare a good
geo alignment strategy and without having cross-checked the push the product
internationally.
Tight
alignment must be required in all headquarters in order to successfully enter a
specific country of key accounts that help in going globally. The headquarters
of corporate is going to be set and prepare a place where the executive
management and CFO discuss all the responsibilities and take decision-related
to the organization. It is assumed the most prestigious place for the
organization where all the major decisions are going to take. Global
headquarters are those places where the lustre of countries and governs a full
geography state with all settings. If the product going to be successful at the
international level , for this, you have to prepare a proper plan that includes
the time of export, enter, promote, place and information of the customer that
demands the product. These plans are a stick, supportive and show steady growth
in the manner of market. For making successful and capture the market ,the
headquarters need to land on that location, and then observe all the factors,
elements and issues regarding that market and then prepare a proper plan in
launching the product successfully because if the program could not compete for
the local ideas, then it never obtains the required objective.
It
is not easy to develop a plan that is going to be successful at the international
level, but proper geo alignment programs must be used in this regard. After
making a strong plan if your product is not working successfully t
international then verify why this could happen and find out the reasons.
Proper program is going to used that support the key issues related to geo
alignment. Many issues like the lack of advertising budget, the support centre
is not open enough hours, licensing and pricing issue of the product. Following
checklist must be go through to determine the effective global strategy and
marketing of product at international level; create a suitable roadmap,
executive business center presentation and executive visit for launch time,
agree on training for making program successful, agree on asset or bills of
material needed for launch, disclosure of plans and significant program timing,
and mapped program must be global that cover all areas ad all requirements. (Schlegel, 2018)
To
create the workplace more reflective of current demographic trends, diversity
and inclusion in the workplace are going to be more important. According to
different surveys, with a diverse workforce, the organization can obtain more
than 35% return above industry medians. To meet the compliance obligation and
generate high morale among many employees, the organization can also use
diversity inclusion programs. A diverse workforce is very much important in
this regard as it offers many job opportunities and diversity and inclusion
program attract more and more new and talented employees. The inclusion and
diversity programs help companies and provide them with opportunities that help
in strengths the workforce of the companies. When the diversity and
incorporating embracing in the overall culture of the organization that it will
give many benefits. From various background to the workplace, the introduction
of a broader perspective informed by the personal experience of employees.
Companies also give competitive advantages when they are employing a diverse
workforce in hiring new and talent and attracting customers. HR professionals
need to secure buy-in from senior management in order to a diversity and inclusion
program to succeed. HR professionals obtain buy in to determine that usage of
diversity and inclusion program for the strategic goals of the organization and
also determine the cases of business in an effective manner.
All
involved parties understand their roles and expectation from then when once they
buy-in secured, roles and responsibilities will be assigned to diverse
stakeholders. From all levels, the HR professionals want to develop a committee
or diversity council composed of employees. I must include all type of goals
related programs, holding stakeholders accountable for outcomes and promoting
diversity and inclusion in the workplace. The employer explains clearly the
budget, expectation or performance goals and clearly defines the mission. When
the diversity and inclusion committee is absent, then the employer appoints a
specialist of diversity and inclusion hiring in the organization. Proper
internal and external factors must be determined in case of implementing the
diversity and inclusion programs and determine all the major areas of concern
that are playing important role implementing the diversity and inclusion
program and also measure the diversity outcome in the organization that supports
the organization in an effective manner. (peoplescout.com, 2019)
In
our final recommendation, we provide better information to company Costco that
these all are the main elements that are helping the organization to become
successful in all areas and handle all the issue related to business. For
better reconstruction the program of organization and benefit design process,
it is very important o determine that design of the organization, what are the
ways to implement the designs , determine how to value the program, what is the
compensation philosophy used in the organization, what are the main legal
alignment of the organizations, what are cultural alignment of the organization
that support to working at international level, what are the preferences related
to workforce that support the organization, what is the usage and benefits of
the equity alignment of organization, what are the alignment of organizatio9n
at global level and what considerations are important implement the diversity and inclusion program
within the organization. In simple, all elements are very much important to
reconstruct the organization and determine what benefits and usage of the
different programs in the organization that support the working and run the
business in the successful path at an international level are.
References of Reconstructing the
Compensation & Benefit Designs of Costco
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