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Assignment on CSR (corporate social responsibility) Initiatives Business Communications

Category: Business Communication Paper Type: Assignment Writing Reference: APA Words: 1350

Introduction of CSR (corporate social responsibility) Initiatives

CSR (corporate social responsibility) is deemed as the responsibility of the business, and an organization’s impact on the social, environmental, economic and ethical issues in the society in which it operates has been seen by many organizations around the world as a business strategy, and it has secured a significant place in the business policies and plans. For the adoption of CSR as an integral part of the proceedings of the business, at an international level, a good number of firms that are multi-stakeholder and many non-profit organizations as well as governments are taking actions. Now CSR has been taken as a significant part of the policies, to satisfy the interests and demands of stakeholders, and also to build a good reputation that would in turn help in accessing the global market. The social media has played a very positive role in getting companies to get involved in CSR initiatives, and informing them about the benefits that it would give them in turn.  The CSR has gained a significant amount of importance in the past decade and is now being widely accepted and implemented in many multi-national companies. On the other hand, the companies are also aided by advanced technologies to deal with the social and environmental issues. The experts are of the opinion that the smarter the devices are the easier it gets to tackle serious problems, around the globe. It has gained the reputation of a complete degree for companies. In many counties of the world a major focus of CSR activities are the minorities. The companies that follow CSR, have taken a number of initiatives for the women empowerment, the rights of minorities and gender equality. A number of initiatives have been taken by companies that follow CSR, to counter climate change and global-warming.

We are discussing the CSR initiatives of an Omani company, for this purpose we have choosed Air Oman, which is a national airline of Oman. It functions at the international airport in Seeb, Muscat. It operates domestic as well as international flights. It also has a system of regional air taxi and charter flights. It is also a member of the Arab Air Carrier Organization. It is around 25 years old; it was the times when Oman International Services was established. We will look at what CSR initiatives have this Omani airline taken.

Findings and Discussions of CSR (corporate social responsibility) Initiatives

This organization according to our findings truly values its Corporate Social Responsibilities, and it has developed an effective and strong, programme for that purpose. It has set out its CSR strategies in conformance with its international goals. For the implementation of the CSR programme it has also taken in consideration the Oman’s rich culture and the unique heritage it has. The Oman Air, also has the initiative to promote tourism in Oman, for which Oman has a great potential due to its culture and heritage, and that will in turn empower the local communities of Oman. The Oman Air carries out CSR activities on a broad level. It is also working on the economic, social, and environmental fronts. The main CSR activities carried out by Oman Air are pointed out below;

Research and development of CSR (corporate social responsibility) Initiatives

Oman Air has supported its local research and development industry to do their work efficiently. The development of the Omani research and development industry will in turn become the source of development of the Oman, because in this age of technology, every aspect of a human’s life is developing and to keep pace with it, it is very important to excel in research and development. The development of research and development industry is necessary in today’s world for any nation’s development.

Beautification of Oman with its communities of CSR (corporate social responsibility) Initiatives

The Oman Air, has also worked for the development and beautification of the local sites and communities of Oman. It has tried to preserve Oman’s real culture and the way of living of Omani people and has made an effort to make it even better.

Community-driven heritage sites restoration of CSR (corporate social responsibility) Initiatives

It happens very often that the historical sites and buildings that are few hundered years old crumble  become old due to wear and tear that happens with time. The preservation of historical sites is very important for a culture to thrive, as it reminds a nation of what they were and where they have to go. It also helps to keep the communities vibrant, live and livable. It’s a great way to connect with your past. Oman Air has also worked in this sector in Oman, and has restored many sites that had a historical significance.

Cultural events for underprivileged children of CSR (corporate social responsibility) Initiatives

Any right or advantage that a person holds is called a privilege, and underprivileged are those who lack any such right. There are many children in this world who are living an underprivileged life, they either do not go to school or have access to the worst education facilities. Oman Air has worked for those underprivileged children and have arranged events and ventures that would not only facilitate them in education but will also teach them the cultural values and traditions that are important for them to know.

Cleanup of Oman’s nature destinations of CSR (corporate social responsibility) Initiatives

For any place to be a good tourist destination it has to be clean and livable, it is natural that people would not like to visit a place that is dirty or filthy. It is often said that cleanliness is godliness, also by practicing cleanliness many of the diseases can be avoided. The cleanliness of natural sites is very important because that’s where the wild life thrives. Human clutter has already given enough damage to the wildlife, now is the time that humans should clean up their mess. Air Oman has done its part in achieving a clean and green environment by setting up cleaning activities in the green sites of Oman.

Empowerment of disabled persons of CSR (corporate social responsibility) Initiatives

Disabled persons face a lot of humiliation in society. A person may have one or two disabilities but it does not mean that they are totally disabled. To make these people a useful member of the society and also self-reliant, they need empowerment it might be through education, rehabilitation or through skill-training. Now the world is giving enough attention to the rights of disabled people and is acknowledging the fact they have the potential to contribute a lot to the society. 3rd of December has been declared the day of persons with disabilities. Oman Air has also played its role in it and has worked for the development of disabled people in Oman, it has in this way contributed to the social aspect of it CSR.

Development of rural waste management systems

Oman Air has also taken an initiative to work for the development of rural areas and for the proper waste management in these areas. As this is very important, for the health and hygiene of the people of these areas.

Conclusion of CSR (corporate social responsibility) Initiatives

According to the above discussion the Omani company has done really well for fulfilling its CSR in Oman. All of its initiatives are commendable. However, there is still a lot to be done, in the environmental and socio-economic sector. If all the companies around the world, acknowledge their responsibilities towards the society and promise to pay back their country many of the socio-economic problems would be reduced and this world would become more livable.

References of CSR (corporate social responsibility) Initiatives

omanair. (n.d.). Corporate Social Responsibility. Retrieved from omanair: https://www.omanair.com/pk/en/corporate-social-responsibility

Toyne, P. (2005, Feb). CSR - an introduction. Retrieved from https://www.management-issues.com/opinion/1944/csr---an-introduction/

transparenthands. (2017). Corporate social responsibility (CSR) in different countries. Retrieved from transparenthands: https://www.transparenthands.org/corporate-social-responsibility-csr-in-different-countries

 

 

 

 

 

 

 

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