Assignment on Unique Features of EBay

Title: Assignment on Unique Features of EBay

By:

Dated:

Unique Features of EBay

For this assignment, EBay Inc. has been selected and it will be analysed on the basis of following features:

Ubiquity of Unique Features of EBay

            EBay is among the most popular e-commerce platforms and one of the reasons why it is utilised by numerous people is due to ubiquity. Ubiquity means that the e-commerce technology is available everywhere, at home, work, and through mobile phones. The firm focuses on ubiquity effectively and ensures that customers facilitated effectively. For instance, customers can order from anywhere and their products will be delivered to them within the specified time period. In addition to it, it can be accessed from almost every device. It is not limited to only desktop and laptop. Different devices such as tablets and mobile phones can also be utilised to access it and order. It offers a flexible interface which can be used from any device according to the requirements of users (Lin, 2020).

Global Reach of Unique Features of EBay

            Global reach implies whether an e-commerce website or firm is providing services to people beyond cultural and physical borders or not. Actually, this feature is not effectively implemented by EBay. Although it is quite a popular company and targets customers of all age, its services are not provided to people all over the world. There are only twenty-three countries to which the firm offers services while the other countries have to purchase products through other means. For instance, there are a number of Asian countries in which EBay does not operate. Moreover, it does not provide delivery services to these countries as well. It means that even though customers can purchase from the website, they cannot receive the products because of the distance between borders.

Universal Standards of Unique Features of EBay

            In general, universal standards imply only an individual set of technology standards for each and every website and platform. Actually, EBay does an effective job in focusing on this aspect. From all of its platforms and services, it can be seen that it has universal technology standards established throughout the firm for each and every platform that it has developed. These universal standards allow the frim to establish consistency at every level of their operation because customers from different countries can have the experience which the firm wants them to have. There is no discontinuity in its universal technology standards which implies that the same technology is implemented for all of its platforms. In addition to it, the features of platforms are also the same (Chaffey & Ellis-Chadwick, 2019).

Richness of Unique Features of EBay

            Richness is a feature which implies that text marketing message, audio, and videos are integrated into an individual and single marketing message. Actually, this feature is not implemented effectively by EBay and it shows inconsistency in this aspect. For instance, EBay aims to satisfy its customers through its efficient customer services. However, there are numerous customers who have complains about delayed deliveries along with receiving wrong products. They have notified that they did not get their products on the time which was given to them while some customers have notified that they were delivered completely wrong products. It dissatisfied the customers. Therefore, there is a need for EBay to ensure that it satisfies customers to make its marketing effective. At the moment, consistency is not present in its marketing efforts.

Interactivity of Unique Features of EBay

            Interactivity means that customers are engaged in a dialogue which adjusts dynamically according to the requirements of the customers and make them experience what they really need. Although the firm focuses on this feature, it does not deliver perfection to customers. For instance, it has been determined by some customers that platforms of EBay take a very long time to respond and it serves to waste their time. However, it does not mean that EBay does not provide customers with ease of use. User interface of its platforms is quite simple and it enables customers to do what they want without facing any issue. This is one of the reasons why it attracts a lot of customers because they do not experience any difficulty in using the platforms of EBay and ordering the products they need.

Information Density of Unique Features of EBay

            Information density implies the implementation of a technology which decreases the costs of information and improves quality. In this feature, the focus of EBay is moderate because it does not implement an effective technology which enhances the user experience of customers. Instead of it, they experience delays in using different aspects of the website. For instance, as explained above, users often complain that EBay’s webpages take a long time to respond.

Personalisation of Unique Features of EBay

            Personalisation means that customisation of services and products and marketing messages are based on separate and individual characteristics. EBay focuses significantly on this features and it is implemented effectively. For instance, it tends to attract customers on the basis of their interests. For instance, it sends emails to customers with the content which is relevant to what they have liked before and what they have purchased before. In this manner, the firm is able to attract customers in an effective manner. For instance, when customers get what they really want, they are compelled to visit the website and purchase the products which they prefer. Thus, it can be said that EBay implements this feature in an effective manner. It customises its messages and tactics according to every individual that visits its platforms and purchases a product (Black, 2005).

Social Technology of Unique Features of EBay

            This feature is not implemented effectively as it implies the use of online business and social models which enable the distribution and development of user content while supporting social networks. Although users are allowed to provide their feedback to providers, specific social pages and networks are allowed to be developed by users. EBay does not allow the creation and development of content by users. Actually, if the creation of content is enabled by the firm, it will allow users to influence other users through WoM or word of mouth. Therefore, the firm does not allow users to create their own content and share it with other users because it would adversely influence other users if existing customers tell about their bad experiences.

References of Unique Features of EBay

Black, G. S. (2005). Is eBay for everyone? An assessment of consumer demographics. SAM Advanced Management Journal, 70(1).

Chaffey, D., & Ellis-Chadwick, F. (2019). Digital marketing. Pearson UK.

Lin, Y. (2020). 10 eBay Statistics You Need to Know in 2020 [Infographic]. Retrieved from https://www.oberlo.com/blog/ebay-statistics