Report on Social media presence

Getting the data of your competitors or other people in your field and then comparing it with your own metrics is what make an evaluation of you against them. There are some other benefits of it too;

By the help of competitive audit, you can learn new ways of marketing, and the techniques of persuading others, and other ways to position the brand, but the three main benefits you can get from this technique are;

Discovering of new marketing channels; by the help of this you can learn new techniques of marketing, like retargeting if you already don’t know, that can help a brand or company regain its old customers. This way you can also learn those techniques that are used by your client.

Identification of customers want of Social media presence

By providing your customers the things they want you can automatically be at a competitive edge. Other people in the field might not be able to realize the wants of customers, but when you get to realize the wants of customers you become ahead of others.

Developing USP of Social media presence

A unique selling proposition can be set by this audit. It can be called as a business’s currency. When you are marketing your product online, by the help of this your products and services will stand out and in turn they will make a larger market. A good USP can also build the customer’s trust on your brand. (neilpate)

Social media presence of Social media presence

Though the term is self- defining, it has a huge significance these days especially for the fast food chains. It refers to your presence on social media and is also related to how often you post, what you post and how much one engages on the social media account. Now-a-days, it is very essential for every business to be present on the social media. Social media is a great way to market your business. Many of the small and large businesses are doing so to generate sales and boost their reputation. According to a recent survey, it has been found out that. Social media is used by 98% of marketers to market their business. As Bill Gates famously said; “if your business is  not on the internet, then your business will be out of business”

Here we are particularly focused on three fast food chains, namely;

·         Belmio Pizza

·         Pizza Hut, and

·         Dominos Pizza

Belmio pizza of Social media presence

Belmio is an Italian fast food brand, famous for its pizza specifically. In Sri Lanka it is in Colombo. It has a good social media presence in Sri Lanka, that includes a Facebook page. It advertises its deals on it and also takes on-line orders. According to the reviews on social media it is quite popular among people and they also like its taste.

They have vastly improve their business by showing , behind the scenes of the way they prepare their dishes, of what is happening in the kitchen. People love to see how the things are going inside the kitchen this makes them satisfied about the quality of food they are consuming and also it is quite an experience. But for that purpose the owners also have to do some effort by keeping their kitchen, work places and costumes spot less. Also, the Belmio pizza sometimes, post a video of the whole process, as it is really effective and is a great technique to attract customers.

Pizza Hut of Social media presence

It is an international franchise. It has its origin in America, and was founded in 1958 in Wichita, Kansas by Dan and Frank Carney. It is specifically known for its Italian American cuisine menu. It has pizzas and pasta and also some offers some side dishes and desserts. It has 18,431 restaurants worldwide. It is the largest pizza chain in the world, in terms of locations. It is a subsidiary of one of the world’s largest restaurant companies.

Its primary purpose is to serve its Asian customers, and take over other competitors.tey also have the motive to increase their marketing share for that they keep on introducing new style of pizzas. To accomplish this purpose they also use new marketing strategies, one of the most frequently used strategy is of social media. Pizza hut uses social media very efficiently worldwide and also in Sri Lanka.

 It has shown engagements with its customers early on through social media and mobility. It markets its business very effectively on television but it also has understood the true potential of social media and it is leveraging this tactic into its marketing strategy very efficiently. It has launched a website which takes orders online and many customers use it to order regularly. Figure 1 (Schafer, 2012)

Domino’s pizza of Social media presence

It is leader of the world in delivering pizzas. The system of it sells around 500 million pizzas in the whole world each year. 10,000 stores of this brand are outside the United States. It has its presence in over 85 international markets and is growing constantly. It was originated in America, as a multinational restaurant for pizzas. It was headquartered in Michigan.

It has a good presence on social media in Sri Lanka as well, it also has a website and a Facebook page.

Align strategy with digital developments

The companies can align their business strategies with development to reach its market potential by considering some notable strategies.

·         Development of Digital Culture of Social media presence

To align the business strategy to reach to the market potential, Pizza hut and other fast-food chain companies must develop the digital culture in which the behaviors and attitudes of their employees support the use of the digital solutions and this strategy is good for making the customer value as well as the growth of the business. The development of digital culture into the company is providing the surety that the managers and the employees of the company are performing positive actions that are supportive to make digital culture.

·         Development or Hire digital minded leaders of Social media presence

If the company has limited employees and has no digital minded leaders then the management of the company must hire those persons who have the digital mind and believe to make the company and workplace digitalize. Those employees can set the digital trends into the company that will be supportive to make the digital culture for getting the high customer satisfaction and effective for the growth of the business.

Many companies in the world have aligned their business strategies with digital development to research its market potential. In this document, it is provided some examples to provide a better understanding.

The very first example is Amazon that was only selling its products in the stores at the low prices. Amazon focuses more to grow the business and expand its market throughout the world. The expansion of the market and business to make high customer value, the company started to make the digital trend into stores as well as started to train its managers and employees. By having this trend, the customers were also educated and the company did develop the digital culture successfully.

Social construction Theory of Technology of Social media presence

 The social construction technology theory is the communication and sociology theory in which questions are defined and asked by other people based on reality. The theory is telling us that human actions are not determined by technology. Humans argue that how technology is being used in the business. It cannot be understood by having the information that how technology is implanted in the social context. Relating this theory to real life example it can be said that advancement technological companies such as Samsung, Apple, and Amazon are using advanced technologies to benefit a human being. Technology changes when the needs and requirements of human being change. In short, technology is controlled and directed by the needs and requirements of the human being. Therefore, all big companies and famous technological companies introduce technologies that fulfil the needs of a human being instead of determining human actions or heading human life with advanced technologies.

How Technology evolves with changing Requirements?

The technology evolves with the changing requirements which have different examples in the world but the effective example is Amazon company. They have started the business and started many stores and online business. But with the passage of time, the company faced some problems to handle the inventory, supply chain management a well as other types of problems. The business required proper management. There were different advances brought in the inventory systems and online stores to handle the big data as well as handle the order’s request. the customer requirements are gradually changing for Amazon Company. Promotion of e-commerce business has increased expectations and requirements of customers. Moreover, many new markets of the Amazon company are not enough familiar with the proper use of e-commerce websites. Thus, these geographical segments are particularly requiring user friendly e-commerce website from Amazon Company. Consequently, regarding these changing requirements, Amazon e-commerce website requires technological advancements. User-friendly websites and digital order tracking systems are the fine examples of revolving technologies that are mainly caused by the changing requirements of the targeted consumer market by Amazon.

Recommendations of Social media presence

After viewing the study here, in tis it has been said that the study should explained in more detailed. By providing your customers the things they want you can automatically be at a competitive edge. where it takes orders online and also shares its deals and new additions to its menu regularly. They should have vastly improved their business by showing, behind the scenes of the way they prepare their dishes, of what is happening in the kitchen.

References of Social media presence

neilpate. (n.d.). all in one SEO tool.

Schafer, :. B. (2012). Pizza Hut: Creating the Perfect Pizza—Digitally.

study .com. Communication Audits: Definition & examples.