Case Study on Can You Win Back Online Shoppers?

This case study is about the “Can you win back online shopper”. Today the modern technology is change the behaviour and human life. And it may be effects the problem in the shopping area. By the mobile devices different shoppers are showrooming as compare to buying the different products from the shop owners. Therefore Showrooming is the term which permits the customer checking for product at a shop as well as comparing the various prices in the online market which buying form the other seller at the low prices. The main problem facing the shop owner in what way they deal by the showroomer as well as to improve the different services which keep the loyal with the customers. The main idea of this case study is this problem. Then the focused of the case study is on the Benjy’s that is the large appliance as well as electronic retailers which are searching for the solution of the showrooming. Then the argument of the Benjy’s is that to solve this problem by using the two methods; the one method is Defense and the other method is offence. Whereas the defensive method is to creating the showrooming which is very difficult through the adjustment of the layout of stores. And it is unclear for the display which would also continue to confuse the recognition of app and the shopper that take the product photos into look for the prices of internet. And in the second method which is reducing the prices through being a same online competitor of Amazon.

Reply to Student: After the analyzing of the case study it is identified that the main problem in this case study is showrooming. Thus match the prices which is used for the anti-showrooming tactics for the improvement of the customer services and they also asked about the manufactures for the creation of exclusive of instant gratification. To address the showrooming which is jumped right now and it is the item of the first agenda which is the serious problem for the retailers and it is particularly for the electronics that also keeps to creating it’s easier for the search of shopper. The showrooming is the big problem, so to solve this problem changed the display to create the harder of showrooming and match with the online prices. Thus the customer are also looking for the Omni-channel  experience where the Benjy’s also offers which is very easy to use to free like the mobile app , and the digital kiosks where the marketing inventory along with the events of the movie nights also attract with the people and the store. It is due to the online retailers which is also improving a shopping experiences where the prices is compelling as well as the digital customer which do not spend their weekends and its driving around  to visiting the showrooms. In this case and the problem has the main concern with the case because it’s related to the showrooming.