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Executive
summary of
Oman Fiber Optic
The world we are living in today is highly dynamic,
and things change in a matter of seconds. Businesses are growing and so the
number of employees. Where there will be a large number of people working in
the same place and sharing the same environment, it is natural that there will
be some issues. There workplace issues can sometimes be mild and solved with
little effort, and at other times it can lead to serious issues. Employees
today are at a more risky edge than before, because the work place challenges
and problems are increasing. The company under discussion is the Oman Fiber
Optic (OFO), this company is related to the telecommunications industry. This
company is facing many work place issues, but the one which is highly
problematic is the employee recognition. The employees of this organization
feel, a lack of recognition and motivation in their workplace. This problem
should definitely be given enough heed as a lack of motivation could turn a
high performer to an inefficient employee. Overall a lack of recognition would
make employees feel worthless and eventually they will stop making any efforts
to perform better, and this would be disastrous for any business. Employers
should address this problem seriously and within time, to avoid any significant
losses. A convenient solution to this is a friendly and encouraging workplace
environment, that makes an employee feel motivated and recognized for his work.
When the treatment and compensation that an employee receives from the
organization is fair in terms of the efforts and skills he is contributing to
the business, automatically his performance will get better. To attain the pre
determined objectives and goals of the organization, motivated and efficient
personnel is a must, and no organization can succeed with a demotivated personnel.
An organization should give the employee satisfaction due importance.
The most successful organizations are those who give
their employees the best working environment that fosters growth and
progressiveness. When a number of people are working in the same place there
are sure to be conflicts and issues but they need to be tackled efficiently.
Satisfaction of employees is one of the most important factors of business
success. In the following we have discussed one of the most common work place
problems in the company Oman Fiber Optics. The problem that is faced by this
company is that the employees of this company aren’t given the due recognition
for their efforts. This problem was mild in the start but it wasn’t addressed
properly that made it severe. The proper solution to this problem with respect
to management theories and how solving this problem would impact the financial
and marketing sector of the organization is discussed below.
Oman Fiber
Optics is a company related to telecommunications industry. Its formation dates
back to 1996. However its production of cable started in 1999. Its headquarter,
is located in Muscat which is the capital of Oman. The state of the art
technologies are used by the OFO to draw fiber and for the manufacturing of
world class fiber cable products. OFO is traded in the Securities Exchange of
Muscat, so it is basically a public listed company. It specializes in the
applications of fiber optics for all applications, in fiber optic accessories
and connectivity and also in the installation of fiber optics. It’s a
partnership firm and has around 201 to 500 employees.
An environment in which people with different
personalities, communications styles and worldviews interact is called
workplace. The problem that is currently faced by the Oman Fiber Optics is
related to the workplace. The employees of this organization work according to
the expectations of the manger and their organization but they get no
recognition in return which in itself is such a turnoff. According to a
research an adult spends nearly a one third of his life at work, and the issues
at office are a source of stress and anxiety. This kind of issues needs proper
attention as employees are the ones on whose work the organization runs, if
they will feel unmotivated the whole structure of the organization would be
affected. Ignoring these kinds of problems leads to many negative psychological
symptoms.
An unmotivated employee is the last thing an
organization may want to deal with. Now there can be many types and many
reasons of this lethargy and listlessness at the workplace. The consequences of
an uninterested and inefficient workforce are given below;
Unmotivated employees will never be productive. This
inefficiency could lead to many business risks including, delivering orders
late, submitting substandard work to the clients, a drop in the business
reputation etc. this reduced productivity will in turn effect each and every
sector of the business. With lethargic and lazy workforce success cannot be
achieved.
Another drawback of an unmotivated workforce would be higher
turnovers. When workers would not feel any kind of challenge in the assigned
tasks and when there is too much redundancy in the tasks the workers are only
left with the option to resign and seek jobs somewhere else. Lower turnover is
definitely a very costly consequence. Another aspect to this is that the
employees who are efficient enough and work up to the expectations of their
employer even they will turn inefficient when they aren’t given any praise and
reward.
A lack of motivation will definitely impact the
organizational culture in a negative way. When new employees join an
organization, their attitude develops on the base of their senior’s attitude.
Now if the seniors behave friendly and motivate and encourage the subordinates
definitely that will make a positive impact on the newcomers and they will work
efficiently and keenly. On the contrary if a worker feels a lack of motivation
and praise from his employers he will spread this discontent in the whole system.
All of this could be addressed by setting expectations that are realistic and
do not burden the employee beyond his potential and giving praise where
required.
Basically the problem that OFO face can be solved by the
management. The main function of management is to get people to do the right
things, for the attainment of a common goal. In the following we are discussing
some theories regarding management that tells how a management should behave in
a particular situation
A conceptual framework was developed by Maslow, to
develop the conceptual framework, for the comprehension of human motivation
that has been widely acclaimed. A person’s effectiveness was defined as a
function of matching a man’s opportunity with the appropriate position of
hierarchy of needs. The process of motivation starts with assuming that
behavior, at least to some extent, is directed towards the achievement of
satisfaction of needs. According to him human needs can be arranged in a
hierarchy;
1. Basic
physiological needs
2. Security
and safety needs
3. Social
needs
4. Esteem
and status needs
5. Self-fulfillment
needs
A considerable development in motivation was the
difference between motivation and maintenance factors in a job situation.
Herzberg and his associates conducted a research, it was based on 200
accountants and engineers who were interviewed, they worked for 11 different
firms. On the base of the experiment he coined out two different factors;
1. Maintenance
factors: that makes an employee work for the organization and to not leave the
job.
For instance; company policy, technical supervision, inter-personal relations, salary, job security, working conditions etc
2. Motivation
factors: the factors that motivate an employee to work more, and show better
results.
For instance; achievement,
recognition, advancement, work itself, and possibility of growth and
responsibility.
It is another model that stresses on the higher-level
needs of an employee. He figured out needs of a man in three terms, namely;
power, achievement, and affiliation.
Any problem if solved in time can save from bigger
losses. The problem that is faced by employees of Oman Fiber Optics can be
solved by strategizing in time. Following are the initiatives that it should
take to counter this problem.
By creating a friendly work environment, employees
will feel comfortable and that will bring out their creativity. A big time of
an employee’s life is spent in office, so a friendly environment will be a
positive impact on an employee’s mood and will boost spirits.
An employee wants recognition for his work; he wants
his efforts to be recognized for his skills and his efforts. If, an employee
has done something extra and commendable for the organization than he should be
praised for it. Some kind words from an employer could mean much more to an
employee than one can think. And also there is a quotation that what gets
rewarded, gets repeated so an employee must be given due credits for his work
for him to stay motivated and show good performance.
At times just a pat on the back is not enough for an
employee to be motivated; he needs incentives and rewards for the work he has
done. However, the rewards do not necessarily have to be in monetary terms, a
week of having a personal spot for parking can be a good one.
Communication happens all the time, and it is the
easiest thing you can do for your employee. One just needs to spend a small
part of his time with his employees addressing their concerns, ideas and plans.
This will be enough to make employees happy and satisfied for the time being,
it will also give the much needed insights conveniently from the employees.
A competition if healthy is good for the organization;
it would be progressive and will instill new spirits among the employees to
out- perform others. To participate in challenges and competitions the employees
should be motivated and should be given incentives. Friendly competition will
also boost participation and engagement among the employees.
A company has a plan at the vision and also at the
corporate and individual level should be ensured by mangers. Employees who have
set goals for themselves and have a path before them will achieve their goals.
Goals that can be easily achieved will motivate the employees to attain them,
and they will work hard by their own selves without being asked.
When incentives are established for a goal and
employees get to know what they will get by doing them, they will naturally be
motivated to achieve that certain incentive. They will also then ne more
committed to their employer and their work.
Creativity do not have to based on the specific work
that employees are assigned, it could be on a simple task like team building or
giving ideas to expand business etc.
So above where the initiatives that Oman Fiber Optics
has to take to overcome its workplace conflict.
Having a good workplace environment will affect the
environment of the business as a whole and when the workers work with a
positive mind they work efficiently and this is how the net profits of the
companies increase. Following are the impacts of a good work place environment
on the financial side of a business;
When the organizations work properly
and there are no conflicts among the employees or with the mangers then this
efficient workplace environment will eventually boost the revenue that the
organization is getting from a single client. This will happen because the work
force is working efficiently and this efficient work force is in turn
decreasing the cost per employee. That is the reason of increase in revenues
from the clients and also the work of employees have increased in quality so
this is getting them more orders which is also the reason of increase in
revenue per order.
The retention rate of client will
also increase as the employees will work more efficiently. As with a better
environment and some good motivation and praise the morales of the employees
have increased now and they are delivering better work to clients. Clients will
also recognize that the quality of the work has increased and will give them more
work.
The profit margins will increase as well, this is due to the reason that the quality of the work will increase and the company will be in a position to charge more for their product. Also another factor will constitute to increase in profit is that the company’s sales will increase and that will in turn boost revenues.
Workplace efficiencies will impact
each and every sector of the business, and that will also impact these sectors
in a positive way with efficient working;
The marketing officials of the
company will work better when they are given a better environment. This better
environment will also increase their creativity and will make them more
efficient in their work. This efficiency will then be represented in marketing
efforts and those better marketing efforts will boost sales revenues
eventually.
Budget is the base of any activity in
a business. However this needs to be decided carefully and with appropriate
techniques and skills. When there is inefficiency in the workplace things
cannot be done right and then there is haphazardness and inefficiency in the
work place. But whe the work force is fully motivated, getting rewards for
their work and also getting praises where needed this will motivate the
employees and they will do all the tasks efficiently. Then this marketing
budget will be used in the most appropriate and efficient way.
A workforce that has peace of mind
and an encouraging environment for work will show better results for the task
they are given. The marketing strategies will then be more focused and
effective. The marketing officials will make the best use of their skills to
make the strategies that will target the specific consumer groups and will
generate revenues.
Now a days trends have changed, and
now everybody is in the race of being better. In this case one who will be
different as compared to other will succeed rather than being better then
others. Creating a service or product that is different and unique is what
makes you stand out and that will eventually boost revenues. The process starts
by figuring out that what is the competitor working on, then what you have to do
is to not do what that competitor is already doing. Create something of your
own that is completely different to the others in the market. That is what the
customer will be attracted to.
The other thing that matters is the
message that is given by your product. That message is the one that attract the
customers, that is what will make your customers connect to you product. Your
message should be the one that addresses the problems of your customers and
also gives an answer to it.
Another factor in a successful
marketing strategy is that the marketer must have enough patience to wait for
his strategies to work. He must nit rush things. One of the reasons of the
failure of many strategies is a lack of patience. It obviously takes some time
for the customers to be aware of your strategies and make a mind to purchase
your product, in the while you should patiently work for strategies to work
itself.
Following was an analysis of how a
successful marketing strategy will impact the clients when it is driven by a
work force that is fully motivated and is sustaining in an encouraging
environment.
In the above discussion we have discussed a company that was Omani in origin and was faced by a work place hazard, that was poorly effecting its growth. The work place hazard was that there was a lack of motivation for employees that were working hard and shoeing their skills for the success of the company, still they were not given any kind of praise or reward for that work. This was posing a serious problem for the company as the employees then were not taking any interests in work and were just falling behind. This scenario was affecting the company in a bad way and its business was getting behind others. This problem was then analyzed and was tried to make better by taking into consideration some theories and they were used to make a solution of that problem. the company took some initiatives which includes, giving praise to those who show some extra ordinary work and then also rewarding in non-monetary terms and encouraging employees to take part in competitions etc.Taking part in competitions and challenges makes the employees more competitive and they are then encouraged to make the best use of their sills for the betterment of the organization.
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