In every business whether it is small or
large there are stakeholders has been the part of every business. As well as
stake holders plays the most significant role in every type of business and in
every kind of organization. As well as in the there are some of the organizational
management has been presented which is associated and influenced by observation
and perspectives and approaches of internal and external stakeholder. (Augustine
& Shin, 2018)
As well as stakeholder can further be defined as the group, entity or society which
has been influenced by operations as been held wit in the enterprises. Moreover,
they should be granted an invoiced along with the how the company functions. In
given below the list of stake holders has been mentioned:
·
Internal stake holders
·
External Stake holders
Internal
stakeholders of Marketing Communication
Internal stakeholders are initially involving
the members which has been presented with in the organization. As well as they
are directly including in all the operations which has been held with in the
company. as well as they are also involved directly and financially include in
the management and operational procedures.
Employees:
In
this the employees are playing the mot significant role in the organization.
They are the initial part of the company. as well as worker have the essential
financial and time investments in firm. Despite form this will also play vital
role in strategies, and various operations which has been held in the company. (Valos, jhon, & Haji, 2016)A well established
and well-maintained company they must take into notice the opinions and
observation of their employees and they also involve them while making any of
the decision or developing the new strategy for the enhancement or any other
purpose.
Managers:
Managers
of organization are also playing the significant role as an internal
stakeholder. As well as the play the vital role while developing any of the
strategy with in the association and some of the operational. As well as they
also paly essential role in making decision and they act as mediator for having
communications among shareholders, directors and company itself.
External
Stakeholders: External stakeholders as been defined as
the amalgamation business within the community along with the outcomes as in
the form of communication along with the quantity of various external groups.
Customer suppliers, local community and government are the man external stakeholders.
Communication
ways: For our organization we attain some of the
communication ways to communicate with our stakeholders in various situations.
As well as it is important to have effective communication with key
stakeholders. The very first way is to identify that ow the understanding has
been developed with key stakeholders with internal and external mainly. (Herremans
& Irene , 2016) In the communication process first, the
company should have to identify the type of stakeholders and then create a
profile of stakeholder and then describe the various objectives of company on
which te communicant has been held. The last step is plan and deliver the
activity on this.
Organizational
structure: Functional organizational structure has
been used, and this structure has been based on hierarchy for each role of job of
employees. In tis structure group and employees worked together on same goal.in
this structure if company holds only three or four employees who complete all
of the marketing role even in the small business. While using this structure one
of the individuals has become in charge as the president of marketing. Their
team would be comprising of marketing and manager and public relation manager
as well.
Job
description: This job description has been presented because
there are some of the vacant seats has been presented in which the persons role
has been described. There are three roles has been presented the first one is manager
and two employees. To work in a business as an employee it is important that
the have the opportunity to take responsibility while working in the
organization. As well as it is also very important to tell individual and clear
all of their expectations with boss and other staff of the firm. As well as
there are some of the task has been presented which the new hired employee has
to be done.
Effective
working relationship: For having the successful working relationship,
it is important to bring the company on the way of success. This can be
happened because of by taking and implementing some of the ways by presence of
authorities in the meetings. As well as by speaking positively with employees
and team members and with head of the organization mainly. as well as the
effective work can also be obtained by enhancing the interpersonal within the
organization by supporting and appreciating the work of other employees. As
well as it can also be done by involving employees in various activities and
task of specific project.
References
of Marketing Communication
Augustine, P., & Shin, W. (2018). Building
relationships through dialogic communication: organizations, stakeholders, and
computer-mediated communication. Journal of Marketing Communications ,
68-82.
Herremans, & Irene . (2016). Stakeholder relationships, engagement,
and sustainability reporting. Journal of Business Ethics , 417-435.
Valos, jhon, M., & Haji, F. (2016). Exploring the
integration of social media within integrated marketing communication
frameworks. Marketing Intelligence & Planning (.
