The restaurant is one of the best businesses in the market. Food is always attractive for all the customers and when any new restaurant opens in the market with new and innovative ambiance and taste then customers get attracted and they prefer to visit the restaurant. Food items and their taste become a weakness for the customers and they always come and enjoy the food. But at the start, I prefer to start a restaurant with the takeaway facility. Because this is my first experience so I start from a small level and then move to a large scale according to the increasing demand of customers. In Nepal, people have no too much time to visits and sit in restaurants and spend extra time on food. So they prefer to pick their food and go home to enjoy their food with family. So I plan to start a restaurant that providing the takeaway facility to its all customers. This restaurant offers all kinds of food items that are liked by the people of Nepal.

Customers can place their orders on mobile or through the net and after some specified time, they came and pick their parcel of food. There are already lots of restaurants working in Nepal and many restaurants are working at an international level. All type of local and international food items they offer so customers show their great willingness to visits those restaurants. So I decided to offer some fast food items and some local food items that people prefer to use in their daily routine. I visit the place which I decide for my restaurant and collect the reviews and likeness of people around that area. My idea for starting a new restaurant is very good because fewer restaurants are placed in that area and people want a tasty and economical restaurant in their range so they can enjoy good and healthy food at any time. The restaurant becomes the basic entertainment as well as the need for the people. In their tough routine people have no time to cook delicious food for their family that’s why they want a place which provides them good and healthy food according to their demand and in their range according to the price of food.

Mission, Goals, and objectives of Business Plan for Restaurant in Nepal:

For starting a restaurant, first of all, we have to prepare the mission, goals, and objectives of the restaurant that explain its purpose and scope. A mission statement is the basic theme of the restaurant that you are going to present and how you serve the people. The mission statement explains the basic idea of a restaurant and what is the mind behind the establishment of the restaurant. The objective of the business that why the business is developing and what we want to obtain after doing business and its goal also explain the purpose of the business. (Forge, 2019)

Mission: good food is our basic priority and its reach to the health of people. Providing healthy and good food is an essential element of our restaurant and represent the basic requirement of customers.

Goals: The restaurant wants to expand its business at a maximum level. It wants to provide high quality and tasty food to its all customers according to their demand and taste. They offer all type of food that is required by customers. Timely prepare the food for customers and deliver on time is the essential duty of the restaurant. People get maximum satisfaction with our product and services and prefer to come again due to quality food and services.

Objective: the development idea for the restaurant is started because food is a basic requirement and demand of people in every area. Innovative and tasty food is the cause of attraction so we try to provide the best quality product to our customers and maintain a good relationship with them because of our excellent services. All the elements in our food are good because we prefer quality with taste. All the procedures and preparation processes are present in a clear way that provides maximum satisfaction to our customers. The restaurant wants to make its strong position in the Nepal market and make its position among multiple other food areas that are already running their business successfully. The restaurant is going to start with the facility to take away so customers place their orders after the visitor may place on call or through the internet. The main aim of the restaurant is to provide high-quality services to its all customers and give then maximum satisfaction with their effective services and excellent taste beyond their expectations. When the restaurant successfully obtains its targets then it becomes the major requirement of every customer and develops its strong position in the market. (Crane, 2018)

Product and service description of Business Plan for Restaurant in Nepal:

The restaurant is running it all operations because of its effective communication skills and its unique taste because there are lots of other restaurant and food corners also working in the same location and they capture the attention of customers because of their quality food and services. so the restaurant needs to make the product and service description unique and different from others so that customers willing to taste the food item of the restaurant once and enjoy good services from the staff of the restaurant. (Host papa, 2019)

Product description: all the food in the restaurants is tasty and full of energy. We utilize high-quality ingredients in our all food items to provide the best quality product to our all customers. Our cooking procedures and processes are mentioned so customers have no query about the preparation and quality of the food. Best chefs are present to prepare the food of all type and customers feel no compromise on the taste because tasty and healthy food is our priority. We have great care of the health of customers, for this, we prefer to utilize the best quality food items that are part of every dish and enjoy by customers with great satisfaction.

Service description: the services of the restaurant are excellent and provide maximum satisfaction to our all customers. We place an order with the customers’ willingness and then deliver their order until the customers completely satisfy with our services. Customer demand is our basic priority and we also focus on the high-quality services deliver to our customers so they show their willingness to visit again and enjoy our services again and again with our best quality product. All the staff is providing their best services to develop a strong relationship with all customers. (Haden, 2019)

Target market of Business Plan for Restaurant in Nepal:

The idea of establishing a restaurant is to include lots of fun and factors with the food. For making the restaurant idea successful, it is very important to consider the target market of the customers. The target market explains some specific characteristics related to a group of individuals that is focused by the restaurant. These different characteristics include age, education, income, and gender. These different characteristics explain that what is the main target of the restaurant and for whom the restaurant is going to establish. Considering the target market for the restaurant determines very important according to the market and also required to capture the customers of the target market. (Hill, 2020)

Age: Age is a very important factor while determining the preparation of restaurant. It means that different age groups are willing to visit the restaurant due to its presentation and its ambiance. Young age people, children and also old people show their willingness in the food items and it is very important to present the food according to the requirement of people of different age groups according to their taste and demand. This will promote the demand for restaurants among different age groups and people of different ages visit the restaurant as per their requirement.

Education: this is another target market as when the restaurant introduces or offers international dishes then those who know knowledge about that dishes or ingredients then they come and enjoy the food after getting all the information about food preparation. When people are unaware of the international food items then they only prefer local food. The restaurant wants to introduce all kinds of food items which include local and international according to demand and requirement of people and consider their interest.

Income: The restaurant also considers the different groups of people according to their income. When people have a good income then they have an additional amount to enjoy the food of a restaurant and feeling no burden on their pockets. The restaurant also offers reasonable prices for food items according to the range and limits of different income groups so everyone can able to enjoy the food of the restaurant and never feel any burden on its pocket. The average cost of the meal is attractive for target the market and lower prices of all the food items and drinks appeal to the customers of all income group and there is no problem for customers to visit the enjoy the food beyond the issue of costs.

Gender: the theme of the restaurant and its food items is appealing for both men and women because it is established for both types of genders. Food is a requirement of every gender and restaurant is preparing food for both types of genders according to their taste and requirement. it may offer multiple services to different genders like home delivery for women or office delivery for men according to their comfortability and developing a strong relationship with their customers. (Resto Hub, 2019)

Competition analysis of Business Plan for Restaurant in Nepal:

The competitive analysis is the complete process of analyzing the competition among its competitors from different angles. This competition is held to define a better place in the market and also provide a better understanding of the market place. For taking the competitive analysis, it is very important to determine the direct and indirect competitors, and also determine the brand positioning, pricing, business practices, menu items, and marketing tactics. When a restaurant conducts better analysis then the chance of becomes successful is higher and they can handle the risk related to its competitors. (Resto Hub, 2017)

For starting a restaurant, three different types of competitors you have to consider that include external competitors, occasional competitors, and direct competitors. Direct competitors are considering those competitors that providing the same products and services at the same location which is providing by you. Occasional competitors are those competitors that offer the product different from your restaurant and on a different location. External competitors are not related to the production area but due to some circumstances change, they become your competitors in the market.

For direct competitors, list out all the strengths and weakness of the competitors and compare all those with own restaurant to establish the success range and manage all the areas that need more attention. The business model is also determined by its competitors’ business so that it helps to provide better information about the success factors.

It is also important to conduct the SWOT analysis of the competitors to explain all the strength, weakness, opportunities and threats as compare to own business. in the operational analysis determine the type of concept, operations strength, operation weaknesses, operation opportunities, and operation threats. In the menu analysis, its strength, weakness, opportunities, and threats according to the menu must be determined and also the specialties, and best-selling items.

The promotional analysis considers the promotional strengths, weaknesses, opportunities, and threats and also special events. Current promotions, deals, and dailies according to the competitor’s interest. Customer review analysis also helps to obtain reviews about the customers both positive and negative and conduct its all strengths, opportunities, weakness, and threats according to customers and their reviews. Competitive analysis is helpful to determine all the areas according to the performance of the business and provide a better environment where new businesses can move with positive aspects. This analysis is helpful to explain all the factors which are used to gather information about its competitors and its environment where the company wants to run its business successfully and maintain its strong position in the market while successfully competing others. (Forketers, 2019)

Marketing plan of Business Plan for Restaurant in Nepal:

While starting a restaurant there needs to have a plan to market it or to promote it in the market as if it is not properly discussed and displayed in the market then it is useless to do such efforts for you in developing new business. Several things need to be controlled in a way that you must tackle all the necessary aspects making the things to be leading towards the goals and towards the betterment of the business you are going to start. Now day marketing is not a difficult task as today in this world there is a trend of digital marketing that does not need to be present physically to market your product. The thing you have to do is to go to some platforms that are us to market your products as there are many of the things that are also present in the marketing aspects (Verstegen, 2020).

Several social media platforms are there which increases the traffic of your audiences as these platforms are widely used by the people and their people rely very much on the things they want to buy or the services they want to take from the serving people. Restaurants are those places where people love to go with their families and where people also go for having some meetings or something gatherings as well. They need some specific things in the restaurants and if you provide them all that they want they will surely get in touch with you. Social media platforms now have given the ease to the people that they can get all the necessary information related to their required products from the social media platforms, this saves their hectic to go outside and to get information regarded their necessary place.

Restaurants should be displayed in form of pictures and all the things need to be mentioned clearly in front of people through E-Marketing as if you do not show them the actual things you have then you cannot be able to give them complete look and if they do not have complete knowledge about your restaurant then they will not approach you. E-Marketing is not very costly as well because you do not need to make paper flyers, broachers all you have to use is the print media that will advertise your Restaurant services to people in the most attractive way that takes them towards you (ResturantEngine.Com, 2020).

Pro forma budget of cost and revenue of Business Plan for Restaurant in Nepal:

Pro forma budgets help the business to accomplish future projections. It belongs to all the forecasted costs and revenues that the company is going to bear in the future. It helps minimize the risk of business according to its running and starting in the process of planning. For a start-up firm, this also provides help to convince the investors and lenders according to financing decisions. To create an accurate projection of profit of the business and manage its financial needs the objective and reliable information used in preparing the pro forma statements. Once the pro forma statements prepare than the owner bring changes according to actual information and make proper adjustments.

In the business planning and control, the pro forma statement s helpful as it contrasts and compares the business plans and the costs and revenues according to business requirements. For each proposed plan or project, the company explains distinct and unique financial characteristics according to management decisions like; develop scenarios according to operating and financial characteristics, different budget, and sales projection, profit and loss projection, cash flow projections, compare the final balance sheets, conduct the ratio analysis and then review all the proposed decision related to research and development, production and marketing.

Different budget alternatives also used by the management according to pro forma budgets. Financial models for the business also establish according to pro forma statements. It determines the relationship and assumptions of proposed plans with different variables. It is also helpful to manage the external reporting with potential investors, creditors, and owners of the company. Pro forma statements also explain all the financial changes that may face by the business in the future. It is an internal part of every business for better planning and control. Management utilizes these statements for making better decisions. It is also helpful in constructing annual budgeting, capital expenditures, and long term planning for the business. This type of budget and statement is helpful for the start-up business because it provides a sketch of all the costs and revenues of the business and how the companies have to manage them according to its operations and performance. (Marker, 2018)

A pro forma budget of cost and revenue in the form of the income statement is given below:

	$	$20XX
Revenue		44955
Less: cost of sale
Beginning inventory	0
Add: stock purchase	100000
Total good available for sale	100000
Less: stock inventory at the end	62537
Cost of goods sold		(37463)
Gross profit		7492
Operating expenses
Salaries and wages	3100
insurance	200
utilities	1500
supplies	175
Depreciation and amortization	270
Total operating expenses		(5250)
Net income before tax		2242

Management-Organization structure of Business Plan for Restaurant in Nepal:

The structure of the organization as the restaurant business is established at a simple level because the transactions of the business are simple and clear. The owner is the main member of the organization that is responsible for all the financial and operating functions. The owner is acting as CEO of the business. Then the management is present it includes manager, accountant, inventory manager, sales manager, marketing manager, and many others. Below this series staff is appointed that perform different functions in the organization. (Suttle, 2019)

All the directions are given through the management which is an issue by the CEO of the business. All the decision-making activities also happen with the support of management. All the managers play their role in performing the functions of the organization and they are responsible for making all the operations run inactive manner. The staff of the restaurant work under the instruction of their manager and a group of people appointed under the manager of a specific area and they collectively perform their operations and functions.

The business has to run its all operations according to its structure and its decision-making activities also occur according to this pattern. Management is a major responsibility for all the activities and operations of the organization. Every staff member of the business is responsible for the success of the business because when all the employees perform their duties and functions with honesty then the business all operations become successful and it earns a maximum profit. (Tutorials point, 2019)

The structure of the business is established according to its operations and its production sectors. It is a restaurant and all the people who include in the production and cooking area are major responsible for the success of the business because when they prepare delicious food items and according to the taste of their customers then more customers show their interest and come in the restaurant. So beyond taking any decision for the business, the internal staff of the business is also very important and they have to perform honestly and with loyalty according to new requirements of the market trends.

Conclusion of Business Plan for Restaurant in Nepal:

At the end of this discussion, we can conclude that this is s business of restaurant that offers take away facility to its all customers. The main purpose of this restaurant is to provide high-quality food items of all the variety. In Nepal, people love different food items and the scope of fast food and other food is very high. So, this restaurant is prepared according to this point of view. People like the new taste of food and enjoy delicious food items which they can get at the most economical price.

There are lots of people who want to eat healthy and delicious food of high quality but mostly good quality food is provided at high prices which are not affordable for everyone. This restaurant is prepared for the people of all income groups who can easily afford that food. People show their great interest in the purchasing of food items because of their new taste and economical prices. The purpose of this restaurant is to provide high-quality food and different variety of food for all the people so they can eat and buy different items of food according to their range.

This business plan is preparing for the new start-up restaurant that offers its food services in Nepal and provides high-quality food with pleasant services. There are lots of other restaurants and food corners also held in Nepal so it is a tough competition for the restaurant to earn profit and beat its competitors. It is a tough task to make its position in the market and earn a share of profit. There are lots of restaurants which offer the same food series but the price of these is high which is not affordable for every person. So the purpose of this restaurant is to establish a place that offers high-quality food items and a huge variety of food at most economical prices and easily affordable for every income group person. The quality of food link with the health of customers and people now consider that place which takes care of their health and provides hygienic and quality food products excellently and provide them maximum satisfaction according to new market requirements.

Reference of Business Plan for Restaurant in Nepal:

Crane, K. (2018, june 4). Writing a Restaurant Mission Statement? Get Inspired With 10 Examples. Retrieved from https://upserve.com/restaurant-insider/10-examples-restaurant- mission-statements/

Forge. (2019). How To Set And Obtain Goals In The Restaurant Business.

Forketers. (2019). Restaurant Competitor Analysis: how to do it. Retrieved from https://www.forketers.com/restaurant-competitor-analysis/

Haden, J. (2019). How to Write a Great Business Plan: Products and Services. Retrieved from https://www.inc.com/jeff-haden/how-to-write-a-great-business-plan-products-and- services.html

Hill, B. (2020). What Is the Target Market of Theme Restaurants? Retrieved from https://smallbusiness.chron.com/target-market-theme-restaurants-61692.html

Host papa. (2019, March 19). How to Write Effective Product & Service Descriptions. Retrieved from https://www.hostpapa.com/blog/marketing/how-to-write-effective-product-service- descriptions/

Marker, A. (2018, November 6). Mastering Pro Forma Financial Statements: The Three You Need. Retrieved from https://www.smartsheet.com/pro-forma-financial-statements

Resto Hub. (2017). Restaurant Competitive Analysis. Retrieved from https://www.restohub.org/operations/planning/restaurant-competitive-analysis/

Resto Hub. (2019). Target The Market of Your Restaurant. Retrieved from https://www.restohub.org/operations/planning/defining-your-restaurant-target-market/

ResturantEngine.Com. (2020, April 1). How to Create a Restaurant Marketing Plan. Retrieved from https://restaurantengine.com/restaurant-marketing-plan/

Suttle, R. (2019, February 6). Types of Organizational Structure in Management. Retrieved from https://smallbusiness.chron.com/types-organizational-structure-management-2790.html

Tutorials point. (2019). Organizational Structure. Retrieved from https://www.tutorialspoint.com/management_principles/management_principles_organiz ational_structure.htm

Verstegen, C. (2020, February 5). Create a Restaurant Marketing Plan For Any Size or Budget. Retrieved from https://pos.toasttab.com/blog/restaurant-marketing-plan