Discounted cash flow method (DCF) present the analysis and valuation of
an asset through the use of time value of money concept. In this method,
project managers are required to estimate all future cash flows of a project or
asset through discounting its value by using the cost of capital to give
present values (PVs). Discounted Cash Flow method of asset valuation shows how
much a value an asset will carry or how much investment is required to purchase
a specific asset on the basis of the cost of capital. Basically, it considers
the value of money that increases or decreases with the passage of time in
response to the inflation and deflation in the society. Considering the time
value of money involved it is also known as the risk-free rate of an investment
or asset. Asset valuation also gets influence because of the depreciation or
appreciation of the asset. Depreciation reduces the value of the asset while on
the other hand appreciation is associated with an increase of value. Discounted
Cash Flow method of asset valuation consider time related factor in the
valuation of assets (Kruschwit & Loeffler, 2006).
NPV’s
sensitivity to changes in price and in quantity sold
Sensitivity analysis support
project managers to take the right decision regarding project input and output.
Sensitivity analysis describes how much output will get change in response to
the changes occurred in the input. Similarly, it also supports in analyzing the
dependency of input on each output. Changes occurred in the prices result in
the increase or decrease in sales. Changes in the prices and quantity sold
related to a project bring changes in overall project input and output.
Therefore, sensitivity analysis is important. In an additional sensitivity
analysis of NPV (net present value) shows that NPV (net present value) is
sensitive to changes occurred in prices and quantity to be sold. We can
calculate NPV (net present value) at different quantities to calculate the
sensitivity of the NPV (net present value). High changes in the results show
high sensitivity towards changes in the quantity to be sold. NPV (net present
value) volatility depends upon changes and fluctuation in demand and sales of a
product quantity. Moreover, volatility also addresses changes in prices. In
this case, Auditizz Electronics Company is selling electronics products in the
market at different prices. The company sold 105000 units in year 1, 156 000
units in Year 2; 189 000 units in Year 3; and 175 000 in Year 4. In accordance
with the sensitivity analysis, NPV (net present value) will show high
sensitivity to the changes in prices and changes in the quantity sold when
values of all other variables will be kept constant (Ross,
Westerfield, & Jordan, 2008).
In
addition, risk is undesirable in projects and organizational operations.
Auditizz Electronics Company needs to focus on risk factor to prevent future
losses in sales and business operations. Considering the importance and power
of influence associated with risk factor now forecasting for risk factor is
essential. Risk forecasting will address possible changes in the quantity to be
sold, price changes, and market changes (market risk). Forecasting risk
basically refers to the possibility of error occurrence in the projected cash
flows that can cause incorrect decisions. Forecasting risk can lead to wrong
decisions regarding projected cash flows.
Negative values of NPV is a clear indicator of wrong selection of prices
or quantity to be sold. Thus, in the case of negative NPV (net present value)
project should be rejected by the company or modifications should be made to
make it a positive NPV (net present value) project. In forecasting risk,
optimal quantity and prices are required to be set out. Moreover, forecasting
risk is also important as it demonstrates the future environment for the
project or overall business operations carried out in the Auditizz Electronics
Company. Project managers need to focus on IRR (internal rate of return), ARR
(accounting rate of return), payback period, and NPV (net present value) values
to make right and appropriate decisions regarding project management. Moreover,
the project management team should also an emphasis on forecasting risk to
eliminate the possibility of error and to select the best course of actions,
prices, and quantities for the sales of selected products (Bragg, 2010).
References of Discounted Cash Flow method of asset valuation
Bragg, S. M. (2010). Business Ratios and Formulas:
A Comprehensive Guide. John Wiley & Sons.
Kruschwit, L., & Loeffler, A. (2006). Discounted
Cash Flow: A Theory of the Valuation of Firms. John Wiley & Sons.
Ross, S. A., Westerfield, R., & Jordan, B. D.
(2008). Fundamentals of Corporate Finance. Tata McGraw-Hill Education.