Pharma on demand business model is based on pickup and delivery service which provides accessibility to customers in healthcare sector. We have advantage of little overhead costs and number of sources to generate revenue. Our main customers will be hospitals and clinics who need medical supplies on daily basis. Also, we will cater to the need of individual customers by delivering them medicines and other essentials on their doorstep.

Infrastructure of Pharma on Demand

Our infostructure will base on the proper handling and transport of medicines and samples. We will have a network of trained and licensed drivers who will be delivering these products. Our staff will be given training on handling medical supplies and samples and how to dress properly for medical courier service. They will have license and knowledge of doing frequent medical practises. The dress provided to professional medical staff will protect them from harmful biological substances and will also protect medical samples during transport. The company logo will be printed on the dress and any person can easily identify our company representative. The staff will be trained to maintain proper hygiene throughout their work. They will frequently wash their hands with hands with soap and hand sanitizer and are trained to handle biological material in case of an accident. Necessary first aid medical equipment will also be part of the Pharma on demand structure. Transporting medicines requires balanced temperature and some medicines require frozen temperatures. Our transport vehicles will be equipped with necessary additions which will ensure that medicines and other additional medical supplies are safe. There will be also the system of protecting from sunlight and other kind of lights which can harm quality of medicines. We will be transporting items such as blood, lab specimens, slides, x-rays, test reports, patient records, medicines and vaccines. There will be a vehicle maintenance system in place which will ensure that vehicles should be ready for delivery anytime. Pharma on demand offers a range of services which include flu vaccines and clinic days to medication reviews. We also provide prescription adaptions and renewals. Our pharmacist will examine your condition and medications you are taking and based on that decide if you will be needing our services.

Medication aids: This aid helps you in remembering when to take your medication. It tells you the time and day on which your medication is due. We have products that suits your needs.

Influenza Vaccines: We provide influenza vaccination at your doorstep.

Value proposition of Pharma on Demand

Pharma on demand biggest edge is delivery of medicines and essentials on demand at your doorstep. We also have knowledgeable and licensed pharmacists who are trained to provide excellent services. We will be providing quality on demand services unmatched by competitors.

Customer Segmentation

Our main customers will be hospitals and individuals who need medical supplies on daily basis or as their requirement. We will be providing not only medicines and vaccines but also first aid services. We will have a network of distribution channels that will map the target areas and estimate customer requirements. We will deliver wide range of medical products and essentials to individuals at their doorstep. We will also be catering to the requirements of hospitals of their frequent medical supplies that they need. We will have a strong channel of suppliers who will provide us with medical supplies and equipment necessary for transportation. Our goal is to reduce the gap between customer and healthcare centres and provide quick and efficient services to make customer lives easier.

Feasibility Report of Pharma on Demand

There are currently no players in the market that are providing this kind of service. This provides us with a huge market gap that needs to be filled. Most of the pharmacies now a days operate on franchise system basis. They provide services 24/7 at their franchises. Also, these independent pharmacies are owned by big corporations and are controlled by them. Sometimes customer is not able to go to the pharmacy due to its location to their house or other circumstances. Hospitals also rely on these companies for their supplies but that requires huge contract fees and other documentation processes. We will be filling the gap between pharmaceutical companies and end consumers. We will be providing medicines and essential medical equipment at same cost as the franchisers. We will be making connections with suppliers on a deeper level and our supply chain process will be integrated and we will be maintaining our demand with forecasting current requirements. Pharma on demand will be directly buying from distributors. Distribution is the key part of our business model. We will be building strong connection with distributors of medical supplies. Our supply chain network will focus on streamlining the process of distribution and seamless delivery to end consumer.

Finance of Pharma on Demand

The major portion of finance will come from our investors and shareholders. Our target to reach our breakeven point will be one year. We will then focus on consistent quality services to maintain our revenue to further develop the business. We will also be raising funds from CSR activities. In initial stage of the business our focus will be providing quality services to the customers to build goodwill and generate revenue based on our goodwill. Also building strong relationships with suppliers will also help in reducing costs.

Personnel Plan of Pharma on Demand

Our personnel will consist of drivers for the vehicles, medical experts, order fulfilment agents, phone representatives, pharmaceutical technicians and sales agents. The personnel will be provided training on latest standards and techniques relating to medical practises. All our staff will be provided kits to ensure their safety from different infectious diseases.

Logistics of Pharma on Demand

Our delivery system will be structured in a way that it will ensure timely delivery of services. One of our location will be dedicated to the vehicle’s maintenance. Supply chain of the medicines and other equipment will also be handled by coordination with suppliers and our delivery network.

Legal Considerations of Pharma on Demand

Pharma on demand will be structuring the delivery system in a way that it does not have to face legal issues. Their will be quality assurance check for medicines to ensure that our customers get the quality product. Also, our drivers will be insured in case of a mishap. Our whole supply chain network will also ensure quality control to avoid legal issues.

Management Challenges and Strategies

Organizational Challenges of Pharma on Demand

The key people in the Pharma on demand are people that are in a leadership role. We have people that are capable enough to sustain the business. They are people that are responsible for the success or failure of the organization. The traits that a leader of organization exhibits really matters. The evolution of the global economy and changes in technology is making leaders overwhelmed and they are facing challenge of keeping up with the pace of technology. Emotional Intelligence and soft skills can really help leaders of the future in keeping up with changing business environment. To cope up with the future challenge’s leaders must be proactive and learn to tackle problems as they come. Soft skills can also greatly help boost productivity level and engage with their co-workers on a deeper level.

Change Management of Pharma on Demand

Future leaders must also aspire to learn new technologies so that they have technical abilities to better manage the organization. They should also focus on how they will meet the global challenges. Another quality that a leader must possess is knowledge of global market. These qualities can be achieved by training and development of leaders. This can be achieved throw leadership experts teaching leaders about challenges of global market. Job rotations can also help in developing skills. Mentor assignment is another way in which a successful leader is assigned to a leader for mentorship. 360-degree evaluation can also help which can incorporate feedback from all the people that work closely with the leader. Executive coaching and self-directed learning can also help in polishing leader skills.

Risks of Pharma on Demand

Pharma on demand nature of business will rely on our delivery system which requires careful planning and execution. We can face the risk of late deliveries or wrong product deliveries which can cause damage to company’s reputation. Also, there is a risk present of accident due to the negligence of the driver.

Strategy of Pharma on Demand

We will be developing channels and MIS to overcome this problem. Strategy should follow top down approach with senior management acting as the centre of the communication channel. Organizations are not perfect in nature. There are various problems that Pharma on demand can suffer from. One of the problems the management can face is communication. If the communication between different departments of organization is not seamless or there is communication gap, then organization will not work properly. To be able to effectively archive goals the Pharma on demand communication strategy is needed for the seamless flow of information from leadership to rest of the organization. A budget should be assigned specifically to provide for communication technologies that must be implemented to overcome gaps. Employees should be given training on latest communication techniques and tools to enhance their capabilities.

Politics of Pharma on Demand

There should be a mechanism which responds to employees’ issues quickly. The organization faces problems mostly because of behaviours of people and lack of proper communication structure. To overcome problems organization must pinpoint critical areas and work on communication gaps. A proper communication channel will help leadership in making smart decisions for the organization. Organization should leverage all communication resources to effectively address the issues. Accountability can also play a key role in managing problems within organizations. A proper communication strategy will ensure organization sustainability.

Measures to overcome Issues

Pharma on demand will be following practises that are environmentally friendly and safe for our customers. Company that is frequently involved in CSR activities shows good corporate citizenship behaviour. The corporate is culture is shifting from profit making to CSR conscious culture. Employees now a days prefers employers that are socially active and involved in CSR activities. It gives them a sense of protection that a company that cares for environment and people will also care about its employees. There is also a famous term popular in CSR which is called ‘Triple bottom line’ which means people, planet and profit. In this term people refers to the employees and workers of the company. Planer refers to the how environmentally conscious the company is and how much it cares for the planet. The third and the last one is profit which is self-explanatory. When company does CSR activity it essentially creates relationship with its target customers. The more effective the CSR activity the stronger the relationship between company and customer will be. By working for a cause, the company develops a deep bond with its customers. Company that cares for its stakeholders will also care for their social and ethical concerns. Every step a company takes affects its stakeholders positively or negatively. Company builds a relationship of trust with its customer by doing CSR activities.