Discussion on Marketing for the Business

Marketing for the Business

The summary is about the company that is working in the 3D printing and produced the innovative and advanced products in the market. The main challenges faced by the company to deal with the competitors who are dealing the events of the customers in the market. The company wants to expand its line of business to cover the events as birthday parties as well as other small parties. The main objective of the company is to contribute in the happiness of the customers and increase their happiness. The main objective includes protecting traditions and conventions and featuring roses in the most wonderful structures and in the most excellent holder since it is viewed as an image of satisfaction and enjoyment. It make unmistakable types of rose containers although any shape or size picked or mentioned by the client and furthermore make a total set by wrapping the tables and including desserts skillet and tissue boxes and sugar jars. The market segmentation is used target the people with different kind of taste and demographics to deal with the better customer’s demand. When there is complete knowledge about the customers it could be easy to deal with the customers according to their requirements. The main objective of the business is to get the customer’s part is a task to organized, developing and introducing clients in the market to get the product or service. The prerequisites of the market part incorporate the need to regulate the key criteria of the market share, to guarantee that it is a particular class.

There are various prerequisites for advertise of division of the market. Some organizations disregard market division and treat clients the same. This could be resulted in the form of poor performance of the business. In offering to their clients, these organizations are not focusing on explicit gatherings or market shares, yet in our business, we are quick to figure out what makes up the market division. There are social division of the market that depends on the real purchaser experience of specific items, their utilizations of items, and their responses to specific items. This could be divided according to the psychographic, behavioral as well as demographic division of the market. The other important thing about the product is its competitive price. The company has tried to gain a competitive advantage by coming up with competitive prices that are better than the competitors in terms of giving back value to the customers, and prices were less in terms of being cheap and affordable. The purpose of putting this competitive price was to get things going in a direction, where they can compete on the basis of better pricing. If pricing would have been higher, then things would have been difficult to earn good recognition amongst the customers.

It is vital to understand that there were various alternatives, which were discussed, but the selected marketing strategy for this product was the “internet marketing”. This strategy has been selected because the product is one of the modern ones, linked with a modern lifestyle. It is a fact that the internet is one of the best communication and marketing sources these days, so the company opted for this strategy. The people do look for products and services for their events and weddings on the internet, so putting this product on the internet is going to grab the attention of customers. As far as Four P’s of Marketing are concerned, this strategy is going to be an important one to make a loud voice on the internet. The product will be added with various unique features to make it look more attractive. The price of the product is not cheap, because 3D technology is not cheap to use, but still, the company has opted for a competitive and affordable pricing strategy. In terms of place (distribution), the product will be sold at online platforms. The product will also be sold in retail stores, where they come to shop for everything. The customers can access information about the product purchase at the social media pages of the company. Moreover, promotional campaigns will be run on different social media platforms such as Facebook, Instagram, YouTube, and Twitter. There will be a variety of costs to incur to continue with this alternative marketing strategy, and the company may need some additional budget.