Discussion on Concept Statement

Balenciaga is where minimalism and comfort meet to provide exceptional customer experience. The store has a nice combination of black and white colours, which add value to the design of the store. Usually, stores have bright colours which serve to make customers uncomfortable. In order to ensure that customers are comfortable within the store, simplicity in the layout of the store has been ensured. In the store, these two colours blend in together perfectly with each other. Actually, minimalism does not mean that innovation is not applied within the store.

What makes the design stand out is the use of technology within the store. Advanced lighting systems are used in the store for making the colours vibrant. In the store, bag and shoe spaces are made up of black colour. This gives the products look more appealing. In fact, it is perfect for attracting the eyes of customers. The roof, walls, and floor of the store are made up of white colour which contrast against the black cases. Modern design has been applied in the store to improve minimalism and comfort of the customers. However, this is not the end of it. Actually, plants have been used for promoting and encouraging the interaction of customers. Nature has a unique charm of making customers feel at ease. Therefore, small plants are used for decorating the store. All in all, the store is the perfect place for relaxing and shopping. It gives a calm feeling to customers and have a good mood.

Plants have been used for decorating the store because they increase the effect of minimalism on customers. They give a feeling of relaxation. At Balenciaga, innovation, minimalism, and nature are combined to give a unique touch to the store and provide an unparalleled customer experience which meets the requirements of customers.