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Three different business groups of Huawei
Building up the global leadership for Huawei
Some of the different future challenges for this Huawei
mobile phone brand
Mentioning
Huawei along with other people, they would immediately start associating this
brand with other latest along with other high-quality technology products.
Certainly, this Huawei is the mobile phone brand that has come a very long way
since the time period it was being founded back in 1987. Within a very short
history of almost 30 years, Huawei in today’s world is considered to be the
global behemoth that is competing against many other mobile phones like Samsung
and Apple. This pleads to the question, what is that secret for the rapid
success of Huawei? Here, you will get to know some of the key factors to the
accomplishment of Huawei.
This
Huawei technology was being founded in year, 1987 in the city of Shenzhen,
China as it is the rural sales agent for the Hong-Kong that is based on phone
along with the other businesses of cable network. In the period of 1996-1998,
Huawei first of all expanded into some of the metropolitan areas of the China
as population of urban area started to shatter.
There
are number of different cities that require the complex communication of the
different networks and Huawei is the one that that continued growing at a large
scale through expansion and then servicing all of the needs.
In
today’s world, this Huawei products along with the solutions are being
organized in more than 170 different countries and this Huawei is almost
serving one third of the population in whole world. Huawei is known to be the
third largest global manufacturer of different switches, routers along with
many other telecommunication network equipment as well and recently this mobile
brand has joined the ultra-competitive race of different smartphones.
For many of the different observers, Huawei
has apparently come out of nowhere in the world to become one of the most
dominant mobile phone brand like other famous ones. Major customers of this
brand include, telephone and the internet users that are using the expertise of
Huawei for the provision of different kind of services to the number of
customers under the name of their brand but not the Huawei’s brand. This has
also lacked in the fame of globally because of the origin in China. By the
1/5th population of this whole world within the borders of China, Huawei has
become completely capable to be grown and then still remaining isolated
relatively.
Core
business of the Huawei can be further divided into three different groups.
First group is the carrier network business group that further helps in proving
the wireless connections, networks that are fixed, global services, and
different solutions for the network energy that are being used by almost all of
the major carriers of communication globally. From the last seven years leading
up to 2012, growth rate of this Huawei annually managed out the different
services that mostly got exceeded 70 percent by making the Huawei one of the
most fastest growing managed service provider in the whole world.
Then
the second business group is the Enterprise Business Group that leads the
company towards the perfect compliment. At the moment when all of the
information is being sent and then received through the pipes as well, all of
the data needs to be analyzed, translated and saved as well by the help of
Huawei data center along with some of the storage products as well.
The
third group is called as the Consumer Business Group that push the spread heads
of the company in the segments of smartphone and persona handset as well. This
is being called as the “pipe strategy” by Huawei that gives a complete focus on
the storage information along with processing it as well, transportation of the
information along with the creation and its presentation as well. Back in year
April 2017, this Huawei brand has announced its complete plan for the creation
of a separate cloud business unit as part of a plan for investing of USD 1
billion for the expansion of cloud business.
Personal
handset of Huawei business has built up all of the expertise steadily from the
component of low cost along with the provider of assembly for the top most
global mobile phone makers. There is no doubt in it that this brand didn’t
receive any of the branding benefits by the year 2008 and it was being ranked
as Number 3rd in the whole global mobile equipment market. Successfully it has
shed down its role as the original design manufacturer also termed as ODM and
start manufacturing along with the brand and some of its smart devices as well.
Moving up the value chain from different segments of manufacturer to the maker
of self -branded smartphone and it is the current and future growth strategy of
the Huawei.
Huawei
consumer group of business has become one of the third largest manufacturer of
smartphone through the market share in 2017 by giving commands to the 10% of
the global market.
Vision
of Huawei is to enrich the life of every individual through different ways of
communication with the loved ones and for other purposes as well. Number of
different people are now connecting with one another in the whole world on the
much faster devices. Everyone wants great speed, easy to use along with the
personalized and secure experience. Every kind of the business has their own
demand and they further use the technology for managing of the logistics,
different kind of operations along with every kind of a consumer data as well.
By the year of 2020 and the coming years as well, interaction among different
people, things around them and the environment to result in many other
different things apart from just communication like GPS, cameras and phones. To
deal with all of these digital different kind of digital floods, Huawei is the
one that has committed to provide smarter, broader and the different kind of
the efficient pipes as well. This mobile brand has now set up almost 15
different kind of the centers and institutes and 36 of the joint innovation
centers as well that operates directly with all of the leading carriers in the
whole world for the creation of customized technologies for every individual
along with the competitive edge for every customer.
Back
in 2016, Huawei was being ranked the 46th most innovative company in the whole
world through the Boston Consulting Group. It has been ranked first two years
in a complete row in the terms of global patent cooperation treaty from the
year of 2016-2016. Having employees in the number of 180,000, this Huawei
Company has almost 80,000 researchers and the development employees in
different countries like UK, Germany, Sweden, US, France, Belgium, Italy , China,
Russia and India.
Huawei
completely understands that some of the strong brands drive innovation and this
whole is being reflected in the different operations of whole world. The
complete R&D expense of the Huawei technology has summed up 14.6 percent in
an annual if we look back at 2016 year. Huawei believes in this that if all the
resources of Huawei technology remains solely committed for the sharply defined
aim of enriching the life by the communication, it gets improved consistently.
After
the successful foray of this Huawei technology into this smartphone business,
it has purposed the philosophy of positioning out their products being the
technologically advanced solvers of different problems. This aims to link out
the solution by providing the legacy to this biggest communication provider of
the whole globe in the future platform for making and then selling out the most
advanced mobile phones.
Transition
from the non-visible ODM towards the visible manufacturer of the brands is
considered to be challenging journey for this brand of Huawei to manage it out
and then excel it. All of this requires the dedicated efforts through the team
of leadership to unlock all of the global potential.
To
be one of the best choice along with the best partner of the different carriers
of telecom, this Huawei brand not only have master out the current level of
technology, but all of this also anticipates the future needs of customer.
Outsmarting of the current technology along with the setting of all the
industry standards are considered to be the integral methods for the Huawei
brand.
Almost
there are 200 fourth generation of the different networks that operates
commercially almost 75 different countries in today’s world and still 200 in
the planning stages. At the same time, team of this Huawei brand is now working
on all of the developing the 5G networks for the several years, and now it has
been expected to introduce 5G networks by this year of 2020. Team of Huawei
will be the first one to be the make-over in 5G technology when the time comes.
5G off course will be 100 times better than 4G in every aspect.
Huawei
is further taking up the benefit for the growth by being an international
leader in the different industrial standards. Being the leader in storage and
cloud standardization, this Huawei brand holds over 20 different key positions
in the international standards of an organization. Through this leader
platform, Huawei can shape up the future of information technology policy and
it also helps in staying ahead of different competitors.
This
Huawei brand has now taken great strides in the alignment of different internal
leaderships along with the hierarchy as well to stay responsive in this kind of
fast moving industry. No doubt that this chain of command which further helps
in promoting the uniformity along with the control quality is being important
for the branding, all of this can also be detrimental towards the innovation.
Making more of the decentralized decisions is considered to be much important
and essential, Huawei has begun up with the making of delegating decision to
the different customer facing the different kind of roles along with the field
offices and encouraging out the idea of flow.
The
most brilliant strategy of leadership is Huawei’s rotating CEO system where
number of different small group of the executives take different kind of the
turns for fulfilling all of the duties related to CEO. In Comparison to one of
the single CEO, who is being expected to handle number of different strategies
having in-depth insight, group of the rotating along with the active CEOs are
believed to be effective. All of this also makes sure that wider breadth of the
different expertise is available in most of the senior leadership positions
over the time period.
Huawei
mobile brand is constantly leveraging the technology experts in the positioning
of different kind of the products. This company don’t hesitate at all for using
out the words along with different phrases as well for the description of
products as fastest or the best. The underlying plan is to create up a very
high valued proposition being attached towards the different products. People
are very much satisfied by the applications which they have in their mobile
phone and along with all of this, there are number of different individuals who
also think that this Huawei mobile is not as expensive as compared to the other
famous mobile phones.
Landmark
of the Huawei upon the global stage came back in year 2005, when the
international contract orders for the first time exceeded all of the domestic
sales of china. Knowing about the identification, all of the change would be
required to accompany all of the ascendance upon the global stage. Huawei has
been redesigned all of its corporate identity to reflect upon the different
principles of the different customers focus, harmony, innovation and
steadiness. A very new picture was used for the balancing of all the internal
challenges that takes place within the Huawei, reflecting all of the transition
from the traditional point of view, local brand towards the modern one along
with the international one as well.
Officially
Huawei has all of its new visual identification along with the new logo on 8th
May, 2006. After all this, Huawei has also been awarded as the “Broadband
infrastructure Vendor of the year in the Asia pacific”. Huawei at that time was
known as the global leader and still it is known to be so.
For
the re-imagining itself being a brand of mobile as compared to just called as
the B2B service company. Initiative of this smartphone started by telling the
different stories about their product as compared to just promoting the product
featuring back in 2013. In different technological industries, focus upon the
branding should be less but more focus should be done on the understanding
about the demands and needs of customers that what they want and how they want
to improve their lives by using the technology.
Customer
satisfaction should be the top most priority for any of the brand no matter
whether it is mobile brand of Huawei or any food brand, because at the end
everything comes upon the customer satisfaction so until or unless the
customers are not being satisfied completely. It becomes difficult for any of
the brand to become popular or famous in the market.
There
are number of different brands in the market that communicate with one another
by the help of pricing, Huawei’s USD 80 of the Android mobiles has helped it a
lot in gaining the footholds from the number of different markets that are
being ignored completely through the premium smartphone makers of other
different brands like Samsung, Apple, HTC and blackberry as well. In a country
Africa, Huawei is the mobile brand that has put almost tens of millions of
different kind of smart devices in the hands of the youth of Africa and then
further brought almost 1 million smart and the medium sized different enterprises
online in Africa.
Core
pricing technique of this Huawei mobile phone has been done to make sure about
the low prices as compared to the most of different competitors, even without
the pricing that is too low it would compromise upon the quality or even put
the quality of different products in a form of question by showing to be one
other low cost of the different Chinese provider. This is another reason that
Huawei lowers itself only 5%-15% that most of the major competitors.
For
the different consumers in a mature market like Europe and US, there are
chances that Huawei may even have to consider a different kind of the pricing
technique. No doubt that consciously or unconsciously there are number of
different customers who use out the pricing of the product as a source of
reliability or the quality indicator. In all of these markets, premium price is
the one that infers as the premium product. In addition to this, pricing is
very difficult for the Huawei to avoid all of the negative “Made in China” giving
an idea in mind that it is low in the cost along with the low quality of the
phone as well.
For
the mobile phone of Huawei, getting entered as being the provider of low cost
having a broad margin, this brand has risked itself being segmented alternative
as low in its quality. Back in 2013 especially in US, Huawei is the brand that
made its very first formal marketing push among the mobile. But the government
of US got suspicious that there are chances, this Huawei Company may act as a
spy on the behalf of china. This mobile phone brand received number of
different rejections on number of different kind of reasons, this was
completely banned from getting bidding in the government contracts of different
types and along with all this, marketing and sales efforts were restricted
severely.
By
the end of first quarter of a year 2014, this Huawei Company announced
officially as well as unofficially all the intentions for not getting to be
pursued in the market of US. In today’s world, the leadership of tis Huawei
brand remains that US is not a priority now at all for the branding now but yes
there are chances for the coming years.
Investments
of this company in the marketing along with the communication have paid off
successfully in a very short time. Again back in 2017, this brand became the
very first Chinese brand to break up in the top 100 being ranked 70 of the
brand consultancy globally of the most valuable brands. All this happened
because of the continuous investments that are being done in the improved
management of brand, different sort of public relations, events and lobbying as
well. Even this Huawei toyed with one of the idea for changing the name so that
the pronunciation can become easy for the number of different western consumers
but at the end they got stuck up by their name.
Due
to the global technique, it has been aimed at increasing the awareness and
visibility of the brand. Advertising and marketing campaigns of this Huawei
mobile brand are global in their nature and this mobile phone shot launched in
more than 40 different markets at the same time without any delay or gap.
Heavy
along with the continuous investment in the communication and advertisement has
become one of the mainstay of the different brand strategies of Huawei. All
this will continue as the company keeps on trying to strengthen up the
visibility along with the awareness of products worldwide and still stay
competitive in the terms of marketing same like of apple and Samsung, as these
two brands are being used at large scale and people like to have the mobile
phones of this brand.
There
is no doubt in it that due to their continuous efforts and struggle, this
Huawei mobile phone brand has got tremendous success over the past 30 years but
still this brand has its own unique sets of the challenges. Being in the
technology as well as the digital sector, there are number of different things
that are changing at a very large scale and in a very huge speed on daily
basis. Here this is also even way too important for the Huawei to put an
innovation in the forefront of the whole game. Now here we are going to discuss
some of the challenges that Huawei will face in their different efforts or
struggles for building up the better connected world.
No
doubt that this Huawei mobile Company is completely an employee owned Private
Company, this will certainly grab all of the attention from the number of
different investors looking to handle upon some of the impressive growth. It
need to resist all of the shareholder value syndromes that has fallen different
kind of the great tech innovators. Focus upon the stock marketing for the
quarterly returns entrenched all of the management system in many great
companies that discourages all of the dramatic change due to a reason that game
changing innovations are considered to be much risky. Initially, stock markets
don’t respond pretty well to all of the disruptive innovators.
Brand oriented global leadership: There
are number of different Asian companies that make up their mark against all of
the Western players that further shares one of the common denominator. To get
successful in the building of a strong brand of global, Huawei needs to rotate
more marketing operated personnel in the roles of CEO as compared to other
traditional experts in the finance as well as in the operations too. Huawei
needs to have more of the managers that have a global vision in their minds and
lives apart from the nationality which they have or the background even.
Before
five years, there are pretty much chances that consumers may not have even
heard anything about this brand of Huawei. But now in today’s world it is known
to be the third largest manufacturer of the smartphone by the share of a
market. Growth of this smartphone has been phenomenal and impressive as well.
From the year of 2012-2016, Huawei doubled out its sale on the annual basis to
the USD 75 billion in which more than half of all of it coming outside from the
china. Some of the key factors for success include the unwavering commitment
with the investment and spending of R&D. These all are considered to be the
valuable takeaways for the different brands that needs to be excel upon the
global stage.
There is no doubt in it that this Huawei smartphone brand has still weak presence in the India, South Asia and the North American markets. This is the reason that limits the capability to take up the sustainable second place in the position behind the Samsung. If Huawei wants to be the leader of this world in the global information and communications of the sector of technology, it needs to be bold, daring and need to take number of different challenging decisions.
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