Essay on A Cardiac Pacemaker

      In every business industry, the global impact is critical in so many ways to create a global competitive strategy for the products and services. In this overview of the cardiac pacemaker, it is important to understand, how competitive strategy can help to bring competitive advantages for a company in its relevant industry. The companies involved in manufacturing and selling cardiac pacemakers should realize the fact that having a competitive advantage is not only critical for their survival, but it can increase their worth and market share, which means a good brand name to sustain for the long term (WHITE, 2019). In this regard, the quality and design of the product will always remain some of the most important elements. If a company is involved in manufacturing pacemakers beginning from collecting raw materials, then going through several stages of manufacturing, until the product is ready for the suppliers to supply in the market to its end customers. So, the operations management process for cardiac pacemaker will require a lot of planning and strategy to keep things on the right track (Kak & Sushil, 2002)

            As far as my Christian faith is concerned, I believe that religion has nothing to do with the field of business. I believe that religion is more related to an individual, and it’s his/her obligation, but religion should not be the basis of any business. So, I don’t relate religion with any kind of business, but I think that religious moral and ethical values can be made part of the business by remaining honest and fair in one’s own business conduct. Similarly, when I look around the world, I don’t see anything particular to the business, which I may generalize for every business. In this global era, businesses have to compete on an international level, if they want to remain successful and sustainable for a longer period of time. The world is responding well to the international business regardless of their origin or anything else. If the product is good and solves any problem for people all around the world, then they are ready to purchase it.

            The area, which is attracting my attention and interest level, is the fact that a cardiac pacemaker is not a common product like many other products, where customers have a choice to choose from a range of products. But this product is something, which is very specialized in nature as it is only used for heart patients. So, the decision to select or reject any pacemaker company is made by the medical experts, practitioners and experts. It is not something which can be decided by the patients. I am wondering that if a mass product is produced, then it has mass audience, and there are so many elements to develop a competitive strategy to get competitive advantages. But what should be an ideal strategy for a cardiac pacemaker, because it is not a product used by masses, rather it will only be used by heart patients, who have been advised by their doctors to use it. I wonder how companies can attract potential customers by developing a detailed strategy going forward in the right direction.

 References of A Cardiac Pacemaker

Kak, A., & Sushil, P. (2002). Sustainable Competitive Advantage with Core Competence : A Review. Sustainable Competitive Advantage with Core Competence : A Review, 3(4), 23-38.

WHITE, J. (2019). Competitive Advantage: Definition, Examples and Global Impact. Retrieved April 14, 2020, from https://www.thestreet.com/personal-finance/education/what-is-competitive-advantage-14869235