Discussion on Global Marketing and Supply Chain Management Stakeholders

 In general, there are a number of stakeholders associated with supply chain management and global marketing. Some of the major stakeholders of my degree include societal groups, customers, media, competitors, and owners. These are the major stakeholders associated with my degree.

Societal Groups: Considering the fact that global marketing is concerned with the marketing strategies of company and adapting to the conditions of other nations. In order to market in foreign nations, it is important to understand the demographics of targeted groups so that marketing can be effective.

Customers: One of the major stakeholders of supply chain management global marketing is customers as the efforts of marketing and supply chain management will be targeted towards them. If they are not satisfied with the services then it means that invested efforts and investments have been wasted. In fact, if customers are not satisfied with the SCM and marketing efforts then the organisation will not be able to generate profits and meet the requirements of customers.

Media: Media is the main channel in terms of marketing and in order to advertise the services and products of a company, media has to be incorporated into the marketing efforts. That is the reason why media is considered an important stakeholder in the degree. If adequate and suitable media channels are not selected then it can mean a significant loss for the company.

Competitors: In order to make SCM and global marketing practices unique and different, competitors have to be analysed and their practices have to be studied thoroughly. Therefore, competitors are also considered a stakeholder that need to be considered in planning marketing and SCM practices.

Owners: Lastly, while planning marketing and SCM, it is considered important to align the practices with the objectives and requirements of owners (Baker, 2014).

References of Global Marketing Stakeholders

Baker, M. J. (2014). Marketing strategy and management. Macmillan International Higher Education.