Literature Review of Business Intelligence System &
Emerging Economy
The essence of globalization has
boosted the activity of businesses and economies all around the world, which is
resulting in the shape of creating more emerging economies. It is important to
know that when emerging markets or emerging economies are discussed, it means
that reference is being made to the developing world countries, which are
increasing the pace of their economic growth by adopting new business and
dynamic trends. It is a fact that economic poise has changed a lot in the last
20 years. The good thing about these emerging economies is that they are not
only going in the right direction, but their role is pivotal for the global
economic growth (Baffes, Kabundi, Nagle, & Ohnsorge, 2018). However, the
journey is tough and long for the emerging economies to be able to do something
substantial. According to Sharma, Luk, Cardinali, & Ogasavara (2018),
people involved in the research and marketing field are also faced with
numerous challenges to dig out how they can approach the consumers of emerging
economies as compared to developed economies. However, such challenges can be
dealt with a proper strategy and planning to move forward. The role of
entrepreneurship will be critical for emerging economies to help them in facing
several challenges, and coming up with new ideas (Bruton, Ahlstrom, & Obloj, 2008)
If emerging economies have to walk
this difficult path of growth and development, then they must understand that
role of Information Technology will be imperative for them in so many ways.
That is why Roztocki & Weistroffer (2010) have focused on emerging economies
to make an investment in the field of IT so that they can rapidly achieve their
objectives. The good thing is that research has proved a variety of benefits,
like Neubert & Krogt (2018) has provided evidence about the software firms
of the emerging economies, how they improved their overall performance of
exports with the help of business intelligence solutions. The beauty of
business intelligence is that it extensively helps firms of emerging economies
to make better and informed decisions. They are able to make these decisions
because business intelligence provides more insights to find targeted
information to find pertinent solutions (Srivastava & Prakash, 2018)
Business intelligence is being used
by various emerging economies to get more efficiency and efficacy in their
processes. One good example is from Brazil and China as both countries have
used an aggressive strategy to adopt modern trends such as business
intelligence to stay focused on rapid growth and development. This is the kind
of commitment needed by other emerging economies (Goldstein & Pusterla, 2010). Another proven
example from the emerging economies is India, which has developed a lot in the
field of IT and business intelligence. Despite various domestic issues and
problems, they have taken a variety of right steps to stay on course. If they
will continue in this fashion, then they will be showing more positive trends
in the future (Agrawal,
Pandit, & Menon, 2012). Regardless of its
importance, Bangladesh is another emerging economy, which has not been able to
adopt the true sense of business intelligence. They have been even struggling
to implement competitive intelligence systems, and if they want to achieve
growth and development to find a spot in top economies of the world, then they
will have to find new strategies to implement business and competitive
intelligence systems (Chowdhury, Hamid, & Akhi, 2019)
References of
Business Intelligence System & Emerging Economy
Agrawal, N. M., Pandit, R., & Menon, D. (2012).
Strategy to usher in the next phase of growth in the Indian IT industry. IIMB
Management Review, 24(3), 164-179.
Baffes, J., Kabundi, A., Nagle, P., & Ohnsorge,
F. (2018). The Role of Major Emerging Markets in Global Commodity Demand.
World Bank Group.
Bruton, G. D., Ahlstrom, D., & Obloj, K. (2008).
Entrepreneurship in Emerging Economies: Where Are We Today and Where Should
the Research Go in the Future. Entrepreneurship: Theory and Practice, 32(1),
1-14.
Chowdhury, Y., Hamid, M. K., & Akhi, R. A.
(2019). Impact of Macroeconomic Variables on Economic Growth: Bangladesh
Perspective. Information Management and Computer Science (IMCS), 2(2),
19-22.
Goldstein, A., & Pusterla, F. (2010). Emerging
economies' multinationals: General features and specificities of the
Brazilian and Chinese cases. International Journal of Emerging Markets, 5(3/4),
289-306.
Neubert, M., & Krogt, A. V. (2018). Impact of
Business Intelligence Solutions on Export Performance of Software Firms in
Emerging Economies. Technology Management Review, 8(9), 39-49.
Roztocki , N., & Weistroffer, H. R. (2010).
Information Technology Investments in Emerging Economies. Information
Technology for Development, 14(1), 1-10.
Sharma, P., Luk, S. T., Cardinali, S., &
Ogasavara, M. (2018). Challenges and Opportunities for Marketers in the
Emerging Markets. Journal of Business Research, 1-31.
Srivastava, A., & Prakash, A. (2018). Leveraging
Business Intelligence for Organizational Performance the Emerging Economy
Context. International Journal of Management Studies, V(2(1)).