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Purpose and Motivation of the Study:
The basic purpose and motivation of
the study are to study the fact that what kind of effect is generated by
internet search ads on the overall traffic, which comes to the website of
advertisers. So, there were two major variables, which have been studied to
serve the purpose of this research. The first one is the users with their
numbers, who click on ads, and they are compared with the number of time, the
relevant ad being delivered to the users.
Research Problem: It is important to know that some research
studies are involved in solving different problems, whereas some studies try to
bring more exposure and insights to find better solutions. So, in this study,
the main focus of the author is to review how consumer-related traffic is
generated for the website of advertisers. This kind of information can be
useful for website advertisers to use for their future ads related strategies.
So, a theoretical ground was discussed and developed to continue with the study.
Methods and Materials used: Specific
research design and method was used by the author. The Marketing site of Company
S was selected to be used as a target site. The search ads were found with a 6
weeks’ period having different keywords such as colocation, hosting, and IDC.
It is vital to mention here that the keywords selected for this particular
study are taken from the situation, where the involvement of the consumers is
high. Three categories of the keywords were taken to specify certain
advertising messages. To measure an effect on CTR made by the search ads ranks
and type of advertising messages, the grouping of ads was done by ads ranks and
message types. The data for this study has been collected in a series of
events, like consumers are taken, who visit the portal site. Then the server of
the company is used, where the ad is exposed to the consumer, so consumer
clicks on the ad of Company S, and directed to the website of the company,
where the consumer searches for the desired information. After collecting and
analyzing data in this manner, the data was extracted so that statistical
analysis can be conducted. The serve data of weblog analysis for the company
was extracted by the Company S. The method used for the quantitative
statistical analysis is 2-Sample-t. To measure differences in the data, the
used methods were 2-Proportion, as well as, Chi-Square. The software was needed
to conduct all the analysis, so the name of the used software was the Minitab
14 Statistical Software.
Study Objectives: The
objective of the study was not mentioned in particular, but its objectives can
be analyzed by looking at its introduction and hypothesis. The main objective
was to select two variables and then looking at their role for traffic
generation for the website of advertisers. This kind of information being
studied in this research is very much beneficial for a variety of companies
having an online presence.
Key Findings: A
variety of findings have been made by the study after analyzing the data in a
statistical manner. The overall major finding was that there is rapid growth is
observed in internet search advertising. However, the first particular finding
of the study was that a critical role is played by the search ads in drawing
the attention of consumers towards the website of advertisers. The second major
finding was that when highly involved key words were keyed in the process,
there was a great fluctuation in click-through rates as per the advertising
messages’ types. The third major finding of the study was that it also matters
the way ads are placed on the web. The ads on the fifth number in the search
list had fewer clicks as compared to the ads, which were on top of the list.
The last finding of the study was that advertising messages’ substance was more
crucial in bringing more traffic to the website of advertisers.
It was proved by this study that
previously presented limitations of the past studies were overcome by this
research, which is a great strength of this research. It was also proved from
this study that consumers using search ads were not aware of the fact that
there is any intent regarding the analysis of advertising effectiveness. The
research also helped to verify that highly involved users are more conscious of
the type of messages being presented in the ads as compared to the ads’ ranks.
The search advertising model presented in this study is very cost-effective.
It is vital to mention here that
there was a good connection between the chosen paper and the cited paper.
Different articles were cited in this research, which was related to marketing,
advertising, ranking, ads traffic, online advertising, ads on the internet
portal sites, as well as, internet search and banner ads, etc. All of these
cited papers are connected to the research study.
The
rank is available, but here is the impact factor for different years; 0.651
(2013-2014), 0.812 (2014-2015), 1.109 (2015-2016), as well as, 1.356
(2019-2020).
IJKCDT is an open-sources, as well
as, peer-reviewed journal. The journal is involved in publishing review articles
and original papers, which do not only have a focus on results of all the
research but also reports any kind of significant and considerable development
found in relevance to the working practices. The concerns are central to the
discussion of the information profession.
Dear
Editor,
I would like to submit my manuscript
for my peer-reviewed article to be published in your journal “International
Journal of Knowledge Content Development & Technology”. I have studied the
subject to provide more insights for the business world to benefit from its
findings which are based on empirical research. The work of this article has
been conducted in a fair manner keeping the privacy of the information used for
the participants of the paper.
It is declared that the manuscript
of this article is original, and I have not submitted the application of this
paper to be submitted in any other journal, nor it is published at any other
journal. I confirm that the manuscript of the paper is approved by all
corresponding authors, and there is no disagreement in this regard. So, it has
been read, as well as, approved by all the authors, who took part in this
research.
If you need any additional
information, or if you have any questions to ask, then do get back to me at my
email address XYZ@gmail.com. I will be thankful for your consideration.
Regards:
Mr.
ABC
XYZ
Institute, 2020
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