1. Introduction
Of People Resourcing Strategy
Ooredoo is the telecommunication organization that works
internationally and the headquarters of the company situated in Doha Qatar. The
company is effectively providing wireline, wires as well as mobile services.
The company is more focused on the people resourcing so, this document is discussing
about “People Resourcing Strategy” which have become important phenomena among
all growing and professional organizations in the modern time. “People Resource
Strategy” will be discussed with the great details which includes what are the
factors involved in its grand strategy and how it plays positive role into the
organizational success and growth. The studies would also be discussing its
benefits to the firm and how these strategies help the employee in the
organization. This study also includes the recommendations made about the topic
where recommendations would help how to further improve in it.
2. Objects of the Study Of People
Resourcing Strategy
There is some important objective of this study which are provided
below.
·
Critically examining of people
resourcing strategies in the legal, ethical as well as competitive environment
including examining the labor market trends.
·
Another main objective is to analyze
effectiveness and the HR strategies role to attract, select,
develop, retain and motivate people in Ooredoo.
·
Critically examining and analyzing the
employment life cycle
3. Literature Review Of People Resourcing Strategy
There have been several studies conducted on “People Resourcing
Strategies” which presents the theories, variety of literature and content
discussed in the following.
Employee Recruiting Criteria / Strategy
Employees and human resource is the most valuable asset in any
organization which actually contributes majorly into the organizational
success. Therefore, the resourcing strategy holds its lots of significance and
it is critically important. Studies describes that any organization must be
having well-defined, clear and better recruiting strategy which ensures that
the best applicant is chosen and appointed as an employee in organization
having excellent capabilities and talent to benefit the business (Anthony,
2020).
Head of department for which new employee is going to be recruited, he must
explain about who would be the best candidate in terms having explaining what
qualities and qualification must be possessed that top candidate, accordingly
HR conducts the interview and both hires the best candidate.
Once, It is well-defined that what makes the candidate to become
potential employee, things starts to be moving into the right direction. If the
mistake is committed on first step, it would lead to organizational disruption
from the beginning (Bubenik, 2019).
Training Sessions Of People Resourcing Strategy
To ensure implementing “People Resourcing Strategies” which turns
out to be good for the business then employer have to be keep conducting
training sessions for employees. Employers must consider it as the investment
because once employees are possessed with advanced and modern skills after the
training, they can show more work productivity increased by multiple times. It
is very critical for the competitive organizations and especially when there is
stiff competition in the industry that adopts the modern latest technologies
and also ensures that its workforce is conversant with the modern working
techniques. In this situation, training sessions by qualified professionals are
going to help you a lot in becoming the highly competitive organization which
is also working for innovation (Carosella, 2020).
Every employer wants their employees to be more efficient, show
quality and productive work. This helps the employer to better achieving the
organizational goals with the help of those employees who knows modern business
practices, because the world have become global village and every local
business has to be competing with the international level organizations. It
needs to ensure that every time when new technologies takes place, good
organization would ensure manage training session to learn the updated latest
technology and bring the advancement in skill. In the modern time, no
organization can survive if they do not go for modern technologies and latest
job knowledge (Carosella, 2020).
The out-dated practices and skills reduces the efficiency very much
which leads to increase in cost of production, low quality, late supply chains
and ultimately non-satisfaction of employees which further leads to losing the
employee (Kislik, 2019).
Attractive Incentives, Salaries and Rewards
There is no doubt left in the motivational theory that even the
high performing brilliant employees would stop performing well if they do not
have incentives and rewards from employees. Therefore, literature and studies explain
that it has to be right and appropriate employee motivational strategy to keep
all employees motivated towards work and showing higher productivity. Employer
have to announce incentives and cash rewards for the employees who goes extra
mile to achieve their goals and helps a lot to achieve one bigger goal of
organization. These extra ordinary employees should be stand out from ordinary
employees, so that they also feel motivated and other low performing employees
take the wish of to be outstanding next time (Skilbeck, 2019).
Moreover, these rewards must not be limited to the cash or monetary
rewards, it must also be including the non-cash rewards such as work
recognition from top management, allow flexible working hours and other
arrangements, offer those extra holidays and other type of relaxation.
Employees are not only looking for cash rewards but they want an amusement and
balanced life, which employer ensures through providing them flexibility at
workplace. It is also critical because once the employee is not motivated in
the job, his productivity starts declining rapidly and he becomes the liability
for organization. At the time of allocating funds for motivational incentives,
this think needs to be in the mind that when non-motivated employees leaves the
job, it takes months replacing him which causes huge financial loss of the
organization. Therefore, all motivation funds can actually help in saving more
financial resources to avoid turnover (Anthony, 2020).
Talent Management Strategies Of
People Resourcing Strategy
Every progressive and competitive business organization needs to
maintain the strategic human resource in the organization which can help in
making the organization highly competitive and innovate something to enjoy the
competitive advantage. Employer cannot afford losing highly talented and
skilful employee to the competitor’s organization; it makes the employer
putting every effort to retain the strategic base of those talented employees
who can replace the next top management without losing the market share (Schindler,
2019).
Therefore, they implement “Talent Management Strategies” which further
introduces several small minor policies to support one big policy. They offer
highly attractive and better salaries package, incentives and benefits to those
top performing employees who needs to be retained.
They design job promotion packages for top performing employees so
that they can reach the managerial job position and keep learning how
management behaves, work, think and build the strategies to leading the
organization. This is how top performing employees starts learning so that they
can replace their senior management (Lopez, 2018). This is called
“Talent Management Strategy” which plays critical role into the organizational
sustainability and become the market leader. Human resource is actually the top
resource of organization which manages the other types of resources such as
raw-material, technology, capital and land. The real game changer is human
resource and if they are talented, brilliant and skilful then that organization
is going to be successful without any doubt.
Therefore, never let your top performing employee go to the
competitor organization. All growing organization needs to maintain “Strategic
Human Resource” because when employees are not prepared to replace its top
leadership, it harms the business very much. This strategic human resource base
is developed as preparing future leadership which can replace in the future. A
leadership shift must be made in such a manner where operations do not be
stopped or do not have to face any type of disruptions (Skilbeck,
2019).
4.
Issues and challenges Of People Resourcing Strategy
Some important issues and challenges in the employment lifecycle are
discussed in this document. Some notable challenges are discussed in this
section.
In the employment lifecycle, some important issue may occur that
are related with the employee training, selection, monitoring as well as their
termination. The employees are attracted towards the company to apply for job
in Ooredoo. In the selection process, there can be more employees who have
applied in the company. In this situation, the human resources may face
problems to identify the right person for the job. So, they have to divide the
selection process in different stages and then they will have to train their
employees. The issue in the training is that the company is providing the training
to their employees on the resources of the company but most of them will be
terminated in the selection process and the company has to find other person
for particular position. after completing all of the stages of employment
lifecycle, when employees start working in the company then there is a high
risk in youngster that they can leave the company because they might got offer
from another place. In this situation, employee turnover or employee theft problem
may occur.
5. Critical Analysis Of People Resourcing Strategy
Build Career Paths Of People Resourcing Strategy
“Ooredoo” is highly competitive international telecommunication
company which builds the career paths for its employer. Its top management has
been offering managerial level job position for its highly performing officer
level employees. The benefit of such planning career paths, it always keeps the
officer motivated and interested in staying with the “Ooredoo” and to be
working for the “Ooredoo” (Carosella, 2020). This officer knows
that even I could not hire for managerial job position, the next year I still
have this opportunity to avail and probably I gained the managerial position.
Therefore, they stay with the organization and it also decreases the employee’s
turnover which is also good for smooth operations (Anthony, 2020).
In the “Career Paths”, “Ooredoo” management has clearly stated the
criteria of being applicable and eligible for this plan and how to apply for
managerial job position. Its management ensures that this is total transparent
plan where employees clearly knows what they are expected to become a good
candidate for the position. They do not want any kind of de-motivation and
non-satisfaction of the employees with the system. “Build Career Paths” have
also been attracting outside employees to become part of “Ooredoo” and apply
for managerial job position in later years. The question is what causing the
“Ooredoo” management to implement “Build Career Path” strategy, as it have
already mentioned above that they want to retain its top performing employees,
reduce the employee turnover, attract the outside talent from the industry and
keep the employees motivated as they still have opportunity in next year (Skilbeck,
2019).
5.1 Recruitment, selection and induction of new staff
“Ooredoo” is one of the leading telecommunication company which
have implemented most modern and technological based business practices. They
have developed psychological based aptitude tests and competitions in order to
evaluate job candidates. These psychological based tests helps the management
to examine the employees capability of taking stress, to what extent they can
work under pressure and whether or not they can be working in highly
challenging environment (Anthony, 2020). They have developed
highly expensive Simulators in which candidates have to be making decisions
while applying their professional knowledge. These simulators are developed by
professional through applying industrial knowledge; if candidates pass the
simulator test then he filters to the further screening.
This whole screening process is very expensive and “Ooredoo”
management spends huge financial resources in order to ensure that they have
hired best candidate possible. This makes them performing outstanding because
they know the critical importance of “People Resourcing Strategy”, there are
several other big firms and organizations having big capital but they do not
much care about such resourcing strategies. Here again the question is what causing
its management to spend huge financial resources on recruiting, the answer is
because they believe in effective “People Resource Strategy” and they know that
employees are the one who is going to be game changer and helpful in gaining
the market share. Therefore, the first step towards resource recruitment must
be in right direction, money should not be an issue (Schindler,
2019).
Training Sessions by Highly Professional Industrial Experts
“Ooredoo” top management has not been compromising on spending
financial resources to ensure good results and effective “People Resourcing
Strategy”. Its management has been paying top industrial experts to come and
provide the professional training to their employees. They want best person of
the industry to help in getting their employees trained about the job and
provide industrial knowledge. There are not several companies like “Ooredoo”
which spends too much financial resources on such kind of training (Lopez, 2018).
Its management wants its employees to be up-graded with the current
job knowledge and skills. Its management is working on advancement of its
employees, they can learn using new latest technologies in order to perform job
functions show the more productivity and contribute into making organizational
size bigger and bigger. It is said that the employees of “Ooredoo” enjoying the
most advanced industrial skills and this is the reason “Ooredoo” have become
the innovative telecommunication organization. Its employees ensure high
service quality level and its users are also quite satisfactory with the
performance (Harte, 2019). This all could be
made possible due to highly effective “People Resource Strategy” implemented by
its management. It is important to mention here that these professional trainer
and industry experts’ charges huge money from “Ooredoo” management basis on
each visit, it could be multiple visits and lectures during training.
5.2 Monitoring Performance and Rewarding
“Ooredoo” management has been offering performance-based rewards,
they have designed highly effective and efficient motivational plan. They have
offered high rate of incentives, benefits, housing benefit, car and even luxury
facilities to its top performing managers and employees. They know that only
good performers make the difference and helpful in becoming market leader,
having major market share and to achieve competitive advantage. Furthermore,
they know that if we do not offer them attractive incentives, they are going
away to the competitors (Anthony, 2020). They would offer
them highly attractive rewards and then they would never come back. The loss of
Skilled and top performing human resource is the biggest and real loss for any
business organization (Schindler, 2019).
The management of “Ooredoo” understands this very well and they
have allocated millions of dollars funds separately to keep their employees
motivated and behave well. They know that how to make the best usage of these
funds, how to arrange holidays for its employees to keep them motivated and how
to express that this “Ooredoo” organization actually cares about its employees.
The cause of implementing this aggressive strategy is all for the best interest
of “Ooredoo” organization (Harte, 2019). They do not believe
in “carrot and stick” policy rather they believe in keep the employees
motivated through respect and rewards. They also conduct performance appraisal
sessions for its weak employees where HR manager helps them to identify their
weaknesses and advise them how they can ensure to become high performer. This
is the very professional approach where they do not disrespect its employees in
the first place. They apply all professional and respect-based practices to
keep them back on track of performance (Skilbeck, 2019).
5.3 Retaining staff and managing their absents Of People Resourcing Strategy
In the company, the managers of the company are focusing to retain
the staff as well as manage their absents. The HR of the company focus to hire
the right persons for the job and to retain the staff, they have created the
policies to manage their works as well as their absents. In the policy, the
company has hired more people as well as their assistants manage their works if
the main employee is not present. In simple words, peers or replacement of
employees is performed in the company to manage the work as well as to manage
the absenteeism in the company, the HR has created the policy that they are
allowed to take twenty to twenty-three leaves a year. If an employee will take
more than defined leaves then the deduction from their salaries will be done.
5.4
releasing staff through redundancy, retirement or dismissal
In
the releasing staff through redundancy, retirement or dismissal, Ooredoo
managers have also developed the policy. The company is doing business in
effective way but there is issue of the redundancy always be there. Some
employee may take more leaves or they may absent or not working well then the
managers of the company have to hire another person for the particular post and
in the severe cases, the most annoying person will be terminated from the
company. On the other hand, a respective employee has completed its tenure of
job in the company as well as very beneficial for the company but he now wants
retirement then the company offers him benefits the release.
5.5
workplace equality, diversity and well-being.
Every person and employee in the company has been provided the
equal values in the company because the environment of the company is diverse
and supports every person’s cultures and values. Company is also providing the
gender equality in which every man and woman can perform their works easily in
the respectful manner.
4. Recommendations Of People Resourcing Strategy
There are various recommendations made to the “Ooredoo”
organization in the context of “People Resourcing Strategy”, discussed in the
following.
Culture of Self-Respect Of People
Resourcing Strategy
It is recommended that they should be ensuring to strictly
implement the culture of “Self-Respect” in the organization. Almost all
employees also feel comfortable for working those business organizations where
they are treated respectfully and their opinion is also considered by the
senior management. Mostly employee would leave the job even they are paying
quite well but they have no respect in the organization. Self-Respect is the
first and most condition for all employees to be dealt with regardless anything
else (Anthony, 2020). Once, its
management ensures this and everyone is respecting each other, then even the
top performer who does not get incentives would not feel de-motivated.
Sometimes, cash rewards are not everything but other subjective things matters
a lot.
Transparency in System Of People
Resourcing Strategy
It is studied that transparent system in business organization is
very critical to keep the employee motivated. When the system is not
transparent, employees would never get to know that why one of its colleagues
get promoted, enjoying more incentives and cash rewards. They would definitely
think that this does not happen on merit based system and it was rather based
on favoritism (Bubenik, 2019). There are chances
that it was merit based but management do not have any proofs to prove that
these promotions or cash rewards were merit based. Therefore, it is recommended
to implement fully transparent system which lets the employee know why they
could not be chosen for managerial job position or could not get the
incentives. This would make them working harder for next time and they would
also get to know with their weaknesses.
Transfer the Knowledge Culture
There should be supportive organizational culture where senior
employees have courage and ethics to transfer their knowledge and experiences
to the junior employees as this is in the collective interest. Management and
experienced must be pushed to go sit with the juniors, help them in learning
and share own experiences with them. Unfortunately, most organizations do not
have such productive culture because there is always politics at workplace, no
one would want to share his learning and knowledge, because he wants to stay at
top and enjoying the all benefits from employer (Carosella, 2020).
5. Conclusion Of People
Resourcing Strategy
It is concluded that “People Resource Strategy” is established and
implement in the though behind that human resource is the most critical
resource among all and there must be policies and plan for managing own human
capital in line with the business plan and activities. Policies must be
supporting stable human resource growth plan, where employees have been having
training, up gradation of skills and also motivated. “Ooredoo” is the big
telecommunication company which management knows the critical significance of
valuable human resource and otherwise they become the liability, this is the
reason they spend a lot of recruitment strategies and employees development
plan. They always want to keep its strategic employees upgraded with latest
skills and job knowledge practice.
They ensure that its employee’s productivity and quality is much
higher comparing to the industrial averages. The management of “Ooredoo” also
want its employees to offer something innovative which helps in gaining the
competitive advantage in the industry like telecommunications which having
stiff competition. It is also concluded that employer must not commit any kind
of inequality or discrimination among the employees which is purely against the
“People Resourcing Strategy”, no worker or employee want to keep working for
such a firm which do not believe in merit and rather promoting favoritism.
Employees do not feel their future secure in such firms and they start looking
for working in other organizations. Eventually, it becomes the great loss for
management and not employees.
In the contrary, “Ooredoo” is such a firm which offers transparent
system, its policies about promotion, recruitment and incentivize is crystal
clear. Every employee knows what kind of skills, qualification and experience
is required to get promoted.
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