There are different dimensions and mechanisms which are involved in the complex organizational buying process. Consumer behaviour is too much relevant to industrial marketer. Industrial buying is something different because it includes budget cost and profit considerations and industrial buying involves many decisions in the decision process. For the consumer goods, the industrial marketer has to find a model of buyer behaviour which will be helpful for the marketer to identify the key factor that will influence their marketing efforts. When a marketer is succeeded in developing the behavioural model of the buyer, it will be easy for them to analyze the available information about the market. It will be useful for them to specify targets and extract the information needed by various purchasing decision-makers (Digitaltrainingacademy.com, 2019).

The relationship between the buyer and seller exists through the market exchange where is keen to buy a good quality product at a low cost while the seller is keen to provide a good quality product with a healthy margin. This exchange process provides a tradeoff which means that they make them satisfied with respective needs and wants. It is often said and seen that selling behaviour of the company is written and they act according to their policies and procedures to satisfy their customers at maximum level. But the buyers have their policies and procedures which they often wrote down which creates a very different situation than how the customer could react or behave in a particular situation and that makes the marketer difficult to understand the behaviour of the buyer. The exchange process will be stopped if buyers are not available because they are the most essential part of the exchange system (Askool, 2012).

Buyers are the main focus of marketing and marketing is based on buyers. A buyer is a predetermined group or individual who fits the target market and it may be an existing customer of a product or service or maybe a person who will be a customer shortly. Understanding the buyers were easier in the past than now because the buyer of today's world is more conscious and more focused on the product or service which he or she is going to take. Thanks to the internet especially social media which made the buyers understand their needs and wants and made the buyer behaviour difficult to the marketers. 

The relationship between the buyer and the seller has been transformed drastically over the decades. Understanding buyer behaviour always redefines our knowledge of how buyers make decisions or would make decisions shortly. The marketer would never be able to fulfil the demands of the buyers if a marketer is not understanding the buying behaviour of the buyer. Understanding buyer behaviour helps the marketer to continue its market offerings. The only goal of the marketer is to satisfy the potential buyers, failure to this may lead to exchange falters and the goals of the marketer would not be met. Buyers always want different choices to be placed on from which they would choose appropriate thing (Istizada.com/, 2019).

Following are the different steps of the decision process from which each consumer goes through to make a decision. The buyer can withdraw at any stage whenever he or she is satisfied or not satisfied. The person who will go through the whole six stages is considered as he or she is buying the product for the first time or want to purchase a high price and long-lasting product.

·         Need identification:

The first stage of the buyer for purchasing a product or service, he or she has to identify the willingness to buy that product or service. For instance, if a person is having a five-year-old car and wanted to buy a new car this year then he has to solve this discrepancy to proceed further. This issue is not so big but unimportant as compared to other problems. People must have to resolve such issues to proceed further otherwise the buying process will be stopped here due to frustration. Once the problem is identified by the buyer, then it will be easy for him or her to bring out the relevant solution for the problem. The more complicated problem among the buyers is about status and image that how others see us (Germanyenglishnews.com, 2020).

For instance, a person may know that he or she is not satisfied with their appearance but they are not able to define that because customers may not know where to begin solving their problem until or unless the problem is properly defined. Marketers can involve themselves in this situation in different ways. In the start, they need to know what problems a consumer is facing to develop a marking mix so that marketer can solve the problem of the buyer which he or she is not recognizing properly. They can make public service announcements and showing the dangers of smoking cigarettes. Another thing which a marketer can do is to define the need of the potential buyers. Suppose if a consumer wants to stay warm in the cold days, then he or she doesn't express his sense of style, it will be done by the marketer to create an ad and shape the answers of the consumer.

·         Information search and processing:

If the need is identified and recognized by the consumer, then he or she may seek for the information of the required product or service and find out the possible alternatives that will meet their needs and wants. This type of information will only become from friends, family, personal observations, consumer reports and salespeople. Marketers help the consumers in solving their problems by providing promotional components but in some cases, the consumer already had the information about the wanted product or service from the past experiences. However, the purchases and bad experience may destroy the repeat purchases of the consumers. The information comes into place when people get exposure, attention, perception, retention, and retrieval. 

·         Identification and evaluation of alternatives:

After the information is securely adopted and processed by the consumers then they start to obtain possible alternative options within their range. The consumer starts their alternative procedure for products, service and outlets where they seem to be fit. Then the consumer actively evaluates these alternatives and make decisions based on strong financial and psychological methods (NIDHI.BHAWSAR, 2020).

Experience of Saudi Arabia Mobile Marketing

This assignment is a great effort in making the marketing impact in Saudi Country better and improved that allows the things to make a strong and positive relationship between the buyer and seller. Better marketing terms are efficient and essential to have a strong and positive impact on the working aspects of the organizations. Several things are going to get improved with this aspect so there are going to be a manageable aspect that makes things more reliable and more demanding. For an MBA student, I will surely recommend it to students as marketing has a vast experience and marketing things are going to have greater impact and after this, they are going to get ideal worth as a must. It can be improved by making it more digitalized and more innovative through the modern marketing system.

References of Saudi Arabia Mobile Marketing

Askool, S. S. (2012). The Use of Social Media in Arab Countries: A Case of Saudi Arabia. 201-219.

Digitaltrainingacademy.com. (2019). Facebook case study: Carrefour raises awareness during Ramadan in the Middle East. Retrieved from http://www.digitaltrainingacademy.com/casestudies/2019/09/facebook_case_study_carrefour_raises_awareness_during_ramadan_in_middle_east.php

Germanyenglishnews.com. (2020, April 18). DIGITAL MEDIA SWITCHERS MARKET TO WITNESS ASTONISHING GROWTH WITH CRESTRON, KRAMER ELECTRONICS, BARCO, HITACHI, ATEN, SONY, HARMAN INTERNATIONAL INDUSTRIES(SAMSUNG ELECTRONICS), AND EXTRON. Retrieved from https://germanyenglishnews.com/german-news/2020/04/18/digital-media-switchers-market-to-witness-astonishing-growth-with-crestron-kramer-electronics-barco-hitachi-aten-sony-harman-international-industriessamsung-electronics-and-extron/

Istizada.com/. (2019). Saudi Arabia Digital Marketing Country Profile. Retrieved from http://istizada.com/saudi-arabia-online-marketing/

NIDHI.BHAWSAR. (2020, April 17). Digital Business Card Market Next Big Thing | Major Giants Switchit, Adobe, Haystack. Retrieved from https://sciencein.me/2020/04/17/digital-business-card-market-next-big-thing-major-giants-switchit-adobe-haystack/