Discussion on How Nestle’s social media marketing impact COSUMER behavior?

Nestle is one of the world’s largest brand that has its roots broadened into so many categories of food and drinks. It is a Swiss International company which has its headquarters in Switzerland. The products include an immensely wide range starting from baby foods to adult food. The chocolates and dairy food products own the most popularity by people around the globe. Nestle uses social media as an easy access to today’s wide internet audience. It is a reasonable source of directly accessing your client’s without the involvement of third parties or intermediaries and without any doubt, (Chuan, 2011)Nestle has achieved its highest rankings and search engine through social media as well. The company’s presence on social media shows that it is not lacking behind the social recognition while Nestle uses the most active networks like Facebook, Twitter, Instagram, Pinterest etc. nestle has built a high social engagement by making people aware of its products and services and gaining feedback in return to improve globally.

Reasons of social media marketing impact COSUMER behavior:

Social media has become an integral part of marketing and perhaps the most popular useful mode of communication. Social media includes the Internet-based web as well as mobile applications that build ideological and technological foundations of Internet or Web and allows the exchange the user generated content.

 Not only a source of communication, social media has now been treated as the most reliable source of marketing communications including the use of apps like Facebook, Youtube, Twitter and other virtual social hubs.

Users take online environment a reliable source of information readily available anytime for any new perspective. If they tend to buy something from a specific company or site, they will most probably view the social media page of the company (Ioanăs & Stoica, 2014) before making any purchase. This caused the emergence of online stores where not just the information and views are readily available but the product itself. It has totally changed the way how marketers and consumers communicate depending on the company’s marketing techniques. Moreover, consumers tend to have the power to influence others into buying certain products of their choice through social media reviews and word-of-mouth.

References of social media marketing impact COSUMER behavior:

Chu, S.C., 2011. Viral advertising in social media: Participation in Facebook groups and responses among college-aged users. Journal of interactive advertising, 12(1), pp.30-43.

Ioanăs, E. and Stoica, I., 2014. Social media and its impact on consumers behavior. International Journal of Economic Practices and Theories, 4(2), pp.295-303.

My Assignment Help (2018) Nestle Digital And Social Media Marketing Strategies Management [Online]. Available from: https://myassignmenthelp.com/free-samples/nestle-digital-and-social-media-marketing-strategies-management