Essay on Research CRM technology on the Internet to see how it functions.

Specify what software you would use to improve the management of the customer relationship.

            As the current marketing manager in Envirotruck company, I have to perform as well as have to manage many things for marketing purposes but the customers of the company are more valuable elements of the business of the company and they need to be managed. The company has to become more focused on managing its customers. So, the marketing manager, as well as other managers of the company, have to improve customer relationship management. I would like to use the Bitrix24 software by Britax company. It is an effective software tool that is also used in several companies but the main reason to use the Bitrix24 software tool is that Bitrix24 is providing the facility to interact with the customers through chat and video call. It also provides an effective schedule as well as an effective time table with a reminder to perform the business activity (Alić, 2015). For example, it can easily notify when the shipment will be ready as well as when it will be delivered.

Describe how it would benefit the organization.

            Bitrix24 is the software tool of CRM which is providing several benefits to the company’s marketing team to improve the quality of management of customers. By integrating CRM in the company, the company does not have any need to use extra tools because Bitrix24 can centralize tasks, projects, activities as well as information easily. It can also provide help to upload and share the documents as well as other business-related files with coworkers as well as other company professionals. Storing of data will become easier through the use of this application. The Bitrix24 has another benefit which is: it provides the manageable as well as a secure communication medium. It also allows the meeting management of the company to handle all both communications external and internal by using secure modules. Bitrix24 is also providing benefit to the company to support intranet services such as emails, notifications, photo gallery as well as tasks of employees. It is also beneficial in making new business strategies and processes as well as to improve the business process to speed up the workability and progress of the company. furthermore, it can manage employee directory, planning, report, manage absence charts, as well as handle, check-in/out. In the last, it also provides the best pricing options for the products by analyzing the cost of the product (Marusei & Bilyk, 2018).

Specify what social media you would use to enhance the customer relationship with Envirotruck.

            As a marketing manager, I would like to use the most effective social media links and tools enhancing or improving the customer relationship with Envirotruck. My priority is Facebook because it has the largest active users’ body as well as every person in the world always prefer to use Facebook first. After then I would like to use Instagram as well as YouTube. Instagram is also providing the communication medium and YouTube can provide all information related to the Envirotruck and its products and relation with the customers in videos.

Explain how the social media you chose would enhance Envirotruck relationship with the customer.   

            With the use of Facebook, Instagram as well as YouTube, the company can get the feedback of the customers. They are very effective mediums that can enhance building strong relationships of Envirotruck with the customers because these social media links are providing them an effective communication medium where they can interact with each other.

Task 2:

            According to the scenario, it is important to perform the 4Ps on the Envirotruck. The marketing mix is a very effective activity to make a business strategy. I have decided to apply the 4Ps of the marketing mix for the Envirotruck scenario. The marketing mix or 4Ps for the company are Prices, product, place, and promotion.

Place: The Envirotruck is the company that can be considered as the trucks made for the environment. The Envirotruck consideration would also be best on the land as well as it has no other competitors in the market and it is not close to other businesses. The best place for the company can be on the land or farm. They place of these trucks will be near or the farms where farmers, as well as farming organizations, working actively.

Product: Product is the second P which I decided for the Envirotruck. The company is effectively producing the trucks that are energy efficient such as 4-wheel drive trucks as well as all-wheel drive with the ample the clearance to construct as well as rough terrain in Canada and the United States. To the customer of Envirotruck, the product will be constructed as well as delivered through the train. The product that is constructed by the company is very effective as well as very attractive for their customers especially attracts the farming organizations because it is developed according to the requirements of the company and the customers that can provide the facility to use effectively.

Price: It is also a very important element in the marketing mix strategy. The company has decided to give a competitive price that will effectively attract customers.

Promotion: For the promotion of Envirotruck, as well as its products, the marketing manager of the company is using Facebook, Instagram as well as YouTube. Facebook and Instagram are the biggest active users' body and the company can easily generate the customers from these social media links.

References of ENVIROTRUCK

Alić, M. (2015). Bitrix24–integrated business-information system for sales process support. In The Future of Information Sciences (INFuture).

Marusei, T., & Bilyk, T. (2018). СRM-SYSTEM AS AN INSTRUMENT OF MODERN BUSINESS. . In Аграрна наука та освіта в умовах Євроінтеграції.