Assignment on Rebranding

Introduction of Rebranding

In this the company has been working on the rebranding packaging. Rebranding has been defining as the marketing strategy in which latest terms, symbols design and concept which has been accomplished for any product of the organization along with the meaning of creating latest and differentiated the individuality which has been presented in the customers mind as well as in competitors, investors and stakeholders. Moreover, it can also be said that sometimes it also includes essential changes which has (Ali, Nazam, & Hashim, 2019) been made with the companies and brand’s logo mainly. in this regard it has been mentioned that rebranding has been implemented on the latest product, mature products and even in the manufacturing of product. The procedure has been happen purposely modified in strategy or may be obtain involuntarily or in the emergent situations.

In some other words it has been mentioned that packaging is something which has been come into the customers contact in daily routine. In this most of the customers really did not thinks about the packaging of product in the deliberate way, but it can also be said that markets which has been obsessed with packaging and has been analyzed each piece of product packaging when it has been come into contact with it. (Chan, 2019)In recent time it has been observed that in all over the world thousands of peoples have been spending a lot of money on the design of product packaging. In some of the previous centuries’ product packaging has been taken in totally different way.

In this it has been stated that social media has been played significant role along with the interest to market and some of the academicians. Now a day’s social media has been taken as one of the most creativity of internet, and this will transform our way of life on various applications. Some of the brand experiences are the main objective which holds the responses of interior customer as well as their behavioral responses which is associated with brand, it’s design and identity moreover, it’s packaging atmosphere and communication. While searching the brand on any search or having shopping for the consumption of brand and it has been exposed through serviceable qualities of the product and though this various color has been identified with the brand. In this regard it has also been mentioned that social media has been explained as the group of internets which has been based on applications which has been built on technological and ideological basis of web. The SMM has been completed through different social networking sites which has been associated (Bakar, Syarfina , Harun, & Razeef , 2018) with various users who holds backgrounds and welfares. Facebook is one of the most significant SM networking websites which gives a cooperating platform for free movement of material among customers and marketers.

Interaction can broadly be defined as the process of two people or things working together and influencing each other.

Methodology of Rebranding

After viewing the study to discover problem research has been conducted on potential rebranding packages. For having investigation survey method has been taken and questionnaire technique has been used. The population of 50 participants has been taken which has been obtained from general population. Some of the questions has been asked from them which is related with brand packaging. The questionnaire of five Likert Scale has been used.

Findings of Rebranding

After having interview some of the findings has been obtained in this regard in which two of the models has been achieved the model a holds the cost of almost 280,000 which is total of the Rebranding. The service coverage of model A is image building consultation, Instagram and Facebook monitoring and marketing. The duration if this service is almost 6 to 8 months. As well as it holds the credibility of three most popular rebranding packaging between 2018-2019. The model B holds the cost of almost 260,000.   The service coverage of model B is having online consumer survey through YouTube, Instagram and Facebook monitoring and marketing.  The duration if this service is almost 5 months.  As well as it holds the credibility which is related with the 10 best makeover campaign award 2019.

Recommendations of Rebranding

There are different possible strategies that can enhance the branding packages. The use of logo and brand design are tightly intertwined since the logo of the company is considered as inherent part of the visual identity of the brand, therefore use logos on the packaging. The other possible strategies are the use of color palette, email template, website, typography, letterhead for receipts, brochures, and business cards. The use of personalized logo is the best recommended strategy. The brand identity such as logo, attracts number of new customers towards a brand and make it feel comfortable for the existing customers.  

Conclusion of Rebranding

In this it has been concluded that the company has been working on the rebranding packaging. Rebranding has been defined as the marketing strategy in which latest terms, symbols design and concept which has been accomplished for any product of the organization along with the meaning of creating latest and differentiated the individuality which has been presented in the customers mind as well as in competitors, investors and stakeholders. The SMM has been completed through different social networking sites which has been associated with various users who holds backgrounds and welfares. Facebook is one of the most significant SM networking websites which gives a cooperating platform for free movement of material among customers and marketers.

References of Rebranding

Ali, B., Nazam, M., & Hashim, M. (2019). Investigating the impact of corporate rebranding on customer satisfaction: Empirical evidence from the beverage industry. springer.

Bakar, Syarfina , A., Harun, A., & Razeef , M. (2018). Corporate Rebranding Design of Aviation Company in Malaysia:. In Proceedings of the Regional Conference on Science, Technology and Social Sciences (RCSTSS 2016): Social Sciences.

Chan, A. (2019). PDC Corporate Rebranding Process to be Custombandung. Jurnal Manajemen Bisnis , 234-245.