Case study on Do you think it was wise of the company to focus on Twitter among all the social media platforms? Why/why not?

Yes, it is a good decision of the company to advertise or market from the social media platform twitter instead of others because this is some kind of highly professional platform to transfer information from one place to another. Twitter account has highly professional crowd because all the political members, stars big and rich people, educationalist and other companies related persons always uses twitter accounts and they use tweet the things which are motivated and which are professional and ethically able to post for people's view. Several things are going to have a positive impact on the circumstances they use to work or post under this and hence they are going to make the aspects sounds clear and successful as well.

MediaCom India has targeted men and women both and both genders uses twitter a lot due to its professionalism and having positive and decent crowd. People uses twitter more as their favorite celebrities and stars also have their accounts there and people love to follow them on social media platform. MediaCom India has selected the best platform to advertise or market their products among people. This definitely increase their customer's number and people will take their services more then they use before.

1.     Describe and analyze the novel ways in which the Volkswagen used display advertising.

The most innovative methods were adopted or introduced by Volkswagen are the twitter strip that allow people to tweet on the advertisement without opening their twitter accounts. This step is highly appreciated and supported by people and people loved to use it as it is a quick way to retweet on their favorite tweet on twitter. Another innovative thing introduced by Volkswagen is the screaming banners as this is the most unique thing it works on the phenomenon that people will scream and it records their screaming’s and then play them on signboards. These both advertising techniques are excellent and unique and they captured a lot of attraction of customers by Volkswagen. Flash games and dynamic banners are also different thing that are used by Volkswagen to advertise the products or services in a unique and innovative way and this allows the audience to get more attractive view of their favorite product and service. These methods utilized by Volkswagens are highly appreciated by all the marketing and advertising teams and they followed this trend to capture the market of their audience and thus allows the things to become smoother by getting heavy attraction of customers which is best thing for the brand’s success.

2.     Which sites will you remove from your digital marketing plan if you have to optimize the budget allocation?

Yahoo and MSN sites needs to be removed from the MediaCom India’s digital advertising sites as if these sites are very much costly and these needs to be managed the worked in an efficient and effective way. These two digital marketing sites are costly but their management is tough as they use to gather only professionals and those of people who only knows about the workings and professionalism and which makes the working of the organization in advertisement better and improved. Advertisement is an important and efficient way of promoting your products or services and if you do not promote your services and products efficiently then you will not be able to get a high customer attraction through using social media platforms.

Digital marketing is that way of marketing which is very much efficient and effective as compare to other social media platforms as they us to advertise in a way that your information with secured purposes and this makes your advertisement purpose fulfilled with success. A number of factors are included and while taking a look at budget you must choose cheap but successful ways through digital marketing as if you do not utilize the things properly then your cost become higher and you will not get successful advertisement results.

3.     Critique the 'Anything for Jetta' campaign.

In the mid 2012 the Jetta campaign was launches and at the launching day the view was awesome as the people were watching a very tremendous view as in two silver newspapers were turned into silver colors as this was held in different retailers stores, businesses and malls so that maximum people can get the idea of new innovation from Jetta. This was a competition for the users in which they have to use any social media platform to advertise or to give their views by concerning seriously on Volkswagen to promote the real advertising ways. Individuals utilizes twitter more as their preferred big names and stars additionally have their records there and individuals love to tail them via web-based networking media stage.

Advertising is a significant and effective method for advancing your items or administrations and on the off chance that you don't advance your administrations and items productively, at that point you won't have the option to get a high client fascination through utilizing online networking stages. Advanced promoting is that method for showcasing which is particularly productive and viable as contrast with other web based life stages as they us to publicize such that your data with made sure about purposes and this makes your commercial reason satisfied with progress.

Business Banking SEO Campaign
Case Study Questions
1.     What are the different stages of the buying funnel? Which stage did Barclays move towards for its SEO campaign?

Marketing funnel is actually a tool that is used in order to get idea about the buyer’s journey towards your company as it begins from Customer relationship management helps to identify what should avoid or is anything-disturbing customers that should be replaced to avoid customer's inconveniences. For the success of your organization and its continued growth, this customer relationship management should be very strong and it must be up to date according to the current trends in the market

Every company has different levels that he follows to go through smoothly in Customer relationship management smoothly and successfully. There has been a selection of levels according to the services or products they are providing to the customers.

Relationship of different levels of companies is the best for making strong relationship is to select and implement to get successful results in Customer relationship management by the company. As BARCLAYS provides grocery items to its customers, so they are using level III of CRM that is Average Sales Productivity which increases the sales of the company as the company provides some affordable discounts and some reasonable offers that attract the customers and ultimately it increases your sales

2.     Choose 5 keywords and map them to different stages of the buying funnel for Barclays.

Using customer feedback and other data implements a very successful strategy for the marketing of its products and services to make its customer's relationship stronger and healthier. There focus is on the product demonstrations that they had on their stores, which is of different brands that they are providing the same level of quality, which the brands are providing on the original basis.

3.        Which stage of the buying funnel will receive more traffic? Explain.

There are already many of the companies offering this super marketing offer but BARCLAYS is providing different discounts on different products which are making BARCLAYS's customer relationship stronger and healthier. This strategy helps to get BARCLAYS the best place in the market as compared to other companies.

To retain and gain the customer's loyalty of BARCLAYS they use to provide high-quality products to their clients by offering them reasonable or discounted prices as compared to other companies providing the same facility in the market

The impact of your organization's services and product offerings to people is very much on the economic condition of your country or area in which you are providing your services to people. This impacts very positively on the economy of the country as the prices of the same products are high and the economy is going up and down with time

There are already many of the companies offering this super marketing offer but BARCLAYS is providing different discounts on different products which are making BARCLAYS's customer relationship stronger and healthier

There are already many of the companies offering this super marketing offer but BARCLAYS is providing different discounts on different products which are making BARCLAYS's customer relationship stronger and healthier.