Google asked gambling industry to confirm their identities

  One of the recent updates for the gambling industry has come from Google, where they have announced that all of the advertisers including the gambling industry will have to provide their identities to work with Google. The advertisers will have to confirm the country of origin, as well as, identities if they want to run their ads. The same identification rules will be applied to gambling advertisers. In 2018, the first identification policy was introduced by Google. First of all, the political ads were asked to provide identities so that it can be traced to the origin of the political ads. This is how Google was able to identify advertisers of political ads from more than 30 countries. Last Thursday, a blog post from Google was published, where Google’s Director of Product Management, Mr. John Canfield said that Google is looking to bring more authenticity in its processes by having more transparency so that it is known, who is behind the ads seen by the public.

            All kinds of advertisers including the gambling industry advertisers have been asked to complete a process for their verification if they want to run their ads through Google’s platform. The things required in the verification process will be documents of business incorporation, personal identification, as well as, other additional information, which gives a handful of proof of their identity without any ambiguity. A window of 30 days will be provided to all the advertisers to submit the required documents. If advertisers will not be able to satisfy Google with their verification process, then all of their ads will be stopped immediately. This decision has been made for the public, who sees these ads so that they are aware of the fact, which persons or businesses are behind these ads.