Essay on Employees as Utmost Strategic Importance

Can employees be considered of the utmost strategic importance?

Yes, the employees of any organization can be considered as utmost strategic importance because of the following reasons:

The skills and knowledge of employees can help the organization to create new innovation and technology and achieve a competitive edge in the market.

The employees are an organizational asset that determines the growth and development of the organization through their work dedication.

 Value to customers can be created through employees that work hard to satisfy their wants and needs.

 The employees in scarcity are responsible and stay adhere to provide the best market to help the organization with gaining a competitive edge in the market.

The company brand can be promoted by employees as they are ambassadors to their organization and they represent their organization everywhere they go (Gupta & Sharma, 2016).

The company ‘Apple’ has been highly successful in dominating the market for touch-screen tablet computers with its iPad product. Can Apple sustain its leadership in this market? If so, how?

Yes, Apple can sustain the company’s leadership in the market for touchscreen tablet computers because Apple has been producing trusted products and the company’s repute is high in the work. Moreover, the company has been dominating the market for gadgets and its Apple customers are loyal to the company. In addition, the sustainable competitive advantage of Apple must stem from the company needs as well as software so that the company's market share could be utilized as a key shield. The software of Apple used in its touchscreen tablets is a core to the company to maintain its leadership and it has a differentiated ecosystem. The ‘i’ prefix is mostly used while talking about the apple products that are company’s leadership strategy; this strategy is very simple to give an idea to everyone at the company about what they have been attempting to do. It is very easy for Apple to sustain its leadership in the touchscreen tablet market through delighting its customer and stakeholders, being engaged in brand activism, and thinking driver rather than demand (Rutsch, 2015).

References of Employees as Utmost Strategic Importance

Gupta, N., & Sharma, V. (2016). The relationship between corporate social responsibility and employee engagement and its linkage to organizational performance: A conceptual model. IUP Journal of Organizational Behavior, 15(3), 59.

Rutsch, A. (2015). Growth leadership as practice: Leadership, collaboration, and growth of knowledge-based organizations.