Assignment on Digital Transformation Drivers

Corporate report card: Ooredoo

Driver

Analysis

Development opportunities

Rating (1–5)

Human capital

The leaders and employees in an organisation

In general, it can be said that human capital within Ooredoo is ready for digital transformation. In fact, leaders have the necessary capabilities of managing the transformation. For instance, leaders practice transformational style which plays an important role in the management of changes. Additionally, employees are engaged effectively with the leaders and they are not resistant towards any type of change. They have the necessary skills of undergoing a digital transformation.

There are a number of development opportunities that can be considered in this aspect for facilitating digital transformation. For instance, leaders can implement motivational programmes for encouraging employees to adapt to the transformation while employees can rely on the management for the acquisition of new skills. These can facilitate the process of digital transformation.

4

Information technology (IT)

The technology available within an organisation, as well as the technology that can be acquired from outside of the organisation

Information technology is one of the strongest aspects of Ooredoo. For instance, the organisation has already introduced fourth generation and fifth generation mobile network services which is enough to give evidence about the technological resources possessed by the firm. The firm has substantial advanced technology which makes it effectively capable of undergoing digital transformation.

Even though the organisation is well-equipped in terms of IT resources, there are still a number of processes which are completed manually and the firm has to depend on human resources for completing these processes. These processes can be automated and advanced technology can be purchased from foreign organisations operating in the same industry.

4

Data

The need for data quality and data governance to process data and use it to ensure that accurate, informed decisions are made

Ooredoo is recognised as one of the most transparent and confidential organisations in terms of managing data. When it comes to the governance of data, the organisation has strict regulations and laws which are followed by every employee in the organisation. There is a proper data management system that is implemented within the firm which makes it possible to handle massive amounts of data efficiently, which puts it in the best position for undergoing a digital transformation.

It is important for the organisation to ensure that a different management team is formed for the efficient handling of data because of the massive amounts of data created on a daily basis in the organisation. In addition to it this, there is a need of creating a secure platform for the storage of data because currently, the firm lacks in terms of the security of data.

4

Governance

The system of rules, practices, and processes that help control and direct an organisation

The governance of rules, processes, and practices is effective within the organisation. In fact, it is efficient enough for the digital transformation to be effective. For instance, a proper governance system is implemented within the organisation. This governance system is backed by advanced analytics and techniques. What makes the governance of processes and practices effective within the organisation is that coordination and collaboration are established within management. For instance, line managers and human resource managers coordinate every process and they incorporate the services of operational manager as well. This enables the effective governance of every process within the organisation. This presents a significant opportunity for digital transformation to occur within the firm as it will be managed properly.

There is a need of relying on advanced governance methods such as automated software for intelligent decisions. In addition to it, the organisation could become more efficient in terms of governance by implementing improvement methodologies for increasing the efficiency of processes and management.

4

Partnerships

The ability to forge strategic partnerships with third parties to drive digital transformation

Currently, the organisation does not have the capability of forming partnerships with third parties for driving digital transformation. In fact, the company lacks in terms of forming partnerships because for a long time, the company has been operating solo and without the assistance of any other firm. Thus, there is a need of forming partnerships.

In order for this driver to be effective, there is a need for Ooredoo to visit different IT exhibitions for familiarising with third-parties. In addition to it, the firm can become better in terms of partnerships by making alliances with partners and working with them.

2

Processes

The processes in an organisation necessary for meeting key goals and driving productivity 

When it comes to process, Ooredoo is well-equipped for driving digital transformation in an effective manner. Every process is performed in accordance with a standard. If this standard is not met by the process then an analysis is performed which helps in improving the process in an efficient manner. Every six months, all the processes within the organisation are evaluated and it is ensured that sustainable and desired results are produced. In this manner, the firm achieves success in ensuring organisational effectiveness. This driver is sufficient for driving digital transformation.

There is a need for the implementation of a lean methodology for the improvement of processes as it will help in facilitating digital transformation. In addition to it, there is a need of improvement in monitoring of processes. Both of these changes will help in facilitating digital transformation in an effective manner.

4

Customer experience

The experience a customer has when interacting with an organisation’s products or services

At Ooredoo, customer experience is recognised as an important step towards success in both short-term and long-term. Therefore, the organisation interacts with customers in an engaged manner to ensure that their needs are assessed and determined. In this manner, services are delivered to customers which are capable of satisfying them and making sure that they develop loyalty for the brand. It is sufficient for digital transformation.

One way customer experience can be improved is by developing a portal for customers. Another opportunity that can be considered for improving customer experience is by automating the process. It will facilitate digital transformation.

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