The Career of Lawrence Teherani-Ami Media Director

        Lawrence Teherani-Ami grew up a lists’ fan, order and rankings. He, a pop culture junkie, used to memorize a TV Guide for entertainment. He achieved the media planning course certificate from the University of Oregon that allowed him the sight behind the curtain of culture and seize control chance of the levers. In Francisco in 1987, Lawrence Teherani-Ami started his career before joining Goodby, Silverstein, and Berlin as the media supervisor that was his first career experience where media and creative informed each other. Lawrence Teherani-Ami returned to his hometown in 1992 and initially started working at W+K, planning on Nike and running print buying but quickly promoted as the associate media director (iMedia, 2018).

        Furthermore, Lawrence Teherani-Ami moved to Japan in 1997 and made efforts to establish the agency presence in Asia. He was named W+K Tokyo’s managing director after two years and it was the typical Wieden move made by Lawrence Teherani-Ami, unorthodox completely but successful ultimately. Under the watch of LTA, billings tripled on the Nike growth’s strength, the launch of the Sapporo and UNIQLO account win (Giegerich, 2015).

        In 2002, Lawrence Teherani-Ami returned to Portland and joined the team of management as the media director. The management department of the company has increased threefold during his tenure while adding the robust digital practice as well. Under his tenure, the clients of W+K media included with Starbucks, NIKE Golf, CareerBuilder.com, NIKE, Electronic Arts, and P&G’s Old Spice. Treating the media buying and planning is his guiding principle as well as a critical strategic function which has be too innovative and creative to live up the campaign up to the full potential (Red Books, 2018).

        There are multiple things to be learnt from Lawrence Teherani-Ami as his life is full of inspirations and achievements. It was the first time that the crowdsourcing event was hosted by the nongaming brand on the platform, Lawrence Teherani-Ami has set the prime example for other media teams, and he has taught the advisors that creativity is really helpful to shape the work and it is creativity that resonates high with the target audience. "One of the ideas on the table was 'Let's put a guy out in nature and let people interact with him and guide him around,'" words stated by Lawrence Teherani-Ami shows that he was really a deeply analytical person who knows how to touch the limits of the success.  Clearly, Lawrence Teherani-Ami has possessed the knack for crafting the plans regarding distribution that successful wildly on the global as well as the local stage (Adweek, 2015).

        It has seemed that Lawrence Teherani-Ami always surrounded himself with the people with the great mind and he always hired the great minds. It is observed that he used to hire the people who seemed to be more innovative and creative than his self. Lawrence Teherani-Ami has been a risk taker, he never got afraid of taking risks and set the company apart from the rivals and competitors. He always tried to develop the new ideas and come up with innovative technologies. Lawrence Teherani-Ami has taught people from his life and career that the main important thing to achieve success is letting go of the negativity and always staying positive as well as optimistic.

  Interview Questions for Lawrence Teherani-Ami

1.      What are the major keys and inspirations of your success? What drive you to motivation?

2.      Why did you make one of your campaigns (Old Spice) on Twitch.tv?

3.      The advertising channel that is under you drops drastically ineffectiveness. What would be your strategies: invest more amount the digital channels, wait and watch if the situation is temporary, or remove the respective channeled for good from the marketing mix?

4.      If the budget of some company is very tight then would you create the digital as the campaign for the company? How?

5.      What would social networks be highly suggested by you to advertise some company or brand to the younger audience?

6.      What are the metrics that are being tracked by you on the daily basis and how the data is being organized in reports and spreadsheets to make it simple?

7.      Being the media director, what duties should be considered as the main obligations and priorities? Which of the tasks occupy most of the time of media director on a regular day?

8.      If the advertising efforts tend to be limited to some of the certain geographical areas then what are the best platforms or channels to be used?

9.      How have you increased the revenues and profit of the company in your different roles and positions?

10.  What are the best websites, blogs, and magazines to be read to stay awake with the trends related to marketing?

References of Lawrence Teherani-Ami