The globalization influences several organizations which
compete to get a customer with high expectations to improve the quality and the
performance of the company services and products including reduction of cost on
the Dell service. Furthermore, HRM is the most important element of any
company. The productivity of the employees working in the company purely impacts
the gains of the workplace, as well as the outcome, completely depends on the execution
of the group. It is found at Dell that representatives are not being properly
managed as well as they are completely wasted. Furthermore, the officials of Dell call center
are not working in right away due to the increase in the hours of work as well
as the intensive demands of work, and importantly rushing to finish the race.
Dell’s HRM decided to hire the best new employees and they will be trained to
provide a solution to operational needs. The management also plays a role in
evaluating workers to make sure that they are not exaggerated and overstated. For
example, Dell is supported by HRM with a competitive field because it is a low-cost
pioneer. The human resource of the company is using several techniques and resources
to maintain sustainability to achieve the low-cost objectives of the company.
Discuss the obstacles that Dell faces for survival and
success due to globalization. Support your answer with discussion and relevant
example
The obstacle of Dell is evident in which the employees
working hours are not selected already. Furthermore, it also concerns the
representatives of the company for the import items quantity in a specific time
frame that is outcoming in support of poor customers. Another obstacle that
dell faces, are those members working in the company that is playing an ineffective
role to function effectively because of the lack of acceptable templates of the
operations. By having such kind of obstacles, dell is doing acceptable because
of the globalization. No doubt, India is the country where labor is available
at the low cost but the reason is that the market is saturated with the labor
and they are easily accessible.
Question 2
Discuss what is the difference between globalization and
customization in marketing segmentation and marketing mix in relation to Dell
Computers.
Globalization is basically the link or relation of the
different parts of the world resulting in the expansion of international
economic, cultural as well as political activities. Furthermore, the
globalization is also representing the growing independence of the populations,
cultures as well as economies of the world that brought about through the cross
border trade. In relationship with the dell company, the globalization of the
company is that it manufactures its laptops, computer and other devices for the
whole world but to trade and hold high market share, it also makes some
midrange products which attracts other countries like India. On the other side,
Dell also customizes its market segments to grab high market share as well as
to attain high competitive advantage from the markets such as the Indian
market. Dell wanted to expand its business but the best option was china. But Dell
changed the market segment for the Indian market and started manufacturing the
midrange computers which are easily accessible at the feasible prices. For
example, the company has introduced its new cheaper device in the Inspiron
series which became more famous in India because the devices were available at
very reasonable prices. Into the relation with the marketing mix, dell has
focused on the make select new market segment in India and manufactured some devices
in low range or prices and then launched in the country. By offering these products
at low prices, the company has successfully grabbed a high market share and
successfully generated high revenue.
Question 3
Discuss the key negative effects of the global
marketplace. Support your answers with examples in relation to Dell.’
There are several types of negative impacts on the global marketplace.
No doubt, the global marketplace or the globalization of company business has
positive impacts on the workers, consumers, country, and the market but it also
has some significant disadvantages discussed in this section. The very first
disadvantage of the global market place is that it is possible the company is
manufacturing its products for the specific countries by considering the customization
in the market segments but the most it creates highly differences into the consumer
wants needs, as well as their use of pattern as the Dell, has introduced its products
but they do not meet with Indian consumers. It is also a very important aspect
that the global marketplace of any company can also create many differences in
the consumer response for the elements of the marketing mix. Although, it has
also a negative effect that it creates more differences in the development of product
link computers, and the development of the brand, as well as hugely create the competitive
environment into the marketplace and different marketplaces. Another very
important negative effect of the global marketplace of the Dell company is that
the creation of the larger and bigger differences in a legal environment as
well as most of which can contrast with the home market as well as it also makes
an environment in which a high level or low-level competition may start.