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3. Question
Unit 3 focused on the design thinking
process to structurally embed innovation within an organisation and stay ahead
of the competition. For this activity submission you are required to consider
how each phase of the design thinking process can be applied to your own
organisation’s digital transformation journey. For each of the five phases in
the design thinking process, determine which stakeholders (both internal and
external) you would involve, and how you would plan this phase. Use the below
examples to guide your thinking:
1. Stakeholders involved: Determine which stakeholders you would involve in each phase and
why. For example, “In the empathise phase, I will include the marketing team as
they have investigated the market and users.”
2. Plan: Determine what actions need to be taken within your organisation by
outlining an action plan for each phase. For example, “In the define phase, the
CIO will plan a meeting with the stakeholders to consolidate the findings from the
empathise phase and draft a definition of the problem.”
Complete the following table. Your submission should not exceed 150 words per cell.
Phase
|
Stakeholders involved
(Max 150 words per cell)
|
Plan
(Max 150 words per cell)
|
|
Empathise |
In this
stage, I am going to introduce financial team of the company. This is because
they are going to predict the future condition of the company. This is
because in the coming years company wanted to expand their business in
different parts of the world. If the financial position is stable then it
will become easy for the company to expand their business in different
countries |
For that
case, the company has to plan how to predict their future revenue according
to its products and services. The company is required to plan the income
statement of the company from last 5 years. This will give information about
the company that how they had performed in the market from the last few
years. Then after this it will become easy for the company to predict the
future outcomes of the company in terms of revenue. |
|
Define |
For
dealing with the financial issue of the company, the CEO, CIO, and financial
department. This is because CEO of the company is the main person who holds
the company. The next thing is that the CIO is dealing with the related
issues of the company. On the other hand, the financial team is dealing with
the balance sheet, income statement and also cash flow of the company. |
In this
phase, the CEO of the company will arrange proper meeting with the financial
department of the company. In this meeting, CIO will demonstrate complete
information about the required problem with the financial team. In this
meeting all problems related to the finance will be discussed in a proper way
with the finance team. |
|
Ideate |
Now there
is a need of idea for dealing with the financial issue of the company, the
CEO, CIO, and financial department. This is because CEO of the company is the
main person who holds the company. The next thing is that the CIO is dealing
with the related issues of the company. On the other hand, the financial team
is dealing with the balance sheet, income statement and also cash flow of the
company. Moreover, HR department of the company and other senior members that
will give good idea to solve it. |
for that
case, company is required to make proper plan with its major stakeholders.
The company is required to take proper information from its stakeholders like
financial department. It can be noted that this team has given two ideas to
resolve financial problems from the company and expand easily in different
countries. The first one is related to the identification of the expanses
that can be reduced easily. Moreover, company is required to make complete
spending plan and balance sheet to resolve this issue. |
|
Prototype |
Now for
the prototype phase, the company is required to make proper financial reports
for the past few years. These reports will provide complete information about
the company. Moreover, the next thing is that financial department and CIO is
involved in making these reports for the future years of the company. |
For
making the prototype plan, the stakeholders are required to arrange data in a
single file. This data will be according to the future condition of the
company. The next thing is that the company will make proper plan how to rearrange
this financial data and apply required changes for the future. This is
because through this it will become easy to test the future outcomes of the
company. |
|
Test |
The main
stakeholders are involved in the testing phase are financial department and
CIO. This is because the financial department will test the required outcomes
from the test results. Moreover, they will analyse the future data of the
company in a perfect way. On the other hand, CIO is playing a supervisory
role in the testing process. This is because he has to check each point of
the financial report during testing. |
For
planning the testing process, the company is required to arrange proper
program that will deal with the main problem related to finance. The next
thing is that company will contact with the external stakeholders and other
teams to analyse the future outcomes of the test. |
The following
rubric will be used to assess your submission.
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