Discussion on A framework for the Marketing-Entrepreneurship Interface (MEI)

In this article the investigation has been done on having interface among marketing and entrepreneurship and in this it has also been mentioned that a meeting has been held at an academic institute of south California. The main purpose of this meeting is to reply on the increasing demand or the combining structure for the MEI mainly to give the guideline for the upcoming researches. As well as the further main goal of the study is to complete the work which has been started to give the new way for the guidance of previous and latest researches and also to give the model from which they will be able to develop the latest phenomenon’s and some of the pragmatic studies on the marketing approaches and some of the entrepreneurship boundary. A detailed history has been given in the article which has been mainly pay emphasis on the main milestones of the study. After the explanation in regard with the expansion in interest in describing the components and some of the limitations which has been progressed from the research which has been presented within the conference of American Marketing Association. In this it has been clearly mentioned that having researches on MEI gives the opportunity for broader range of cooperative business and social sciences (Hansen, Deacon, Pascal, & Sethna, 2019).

 A Better Way to Map Brand Strategy

In this article a better way has been providing the better way for mapping the brand strategy. There is the list of famous brands has been given in the article. Some of the mentioned brand’s form the classification dynamics involving the consumer partialities, rates, leap and direction of creativity. Moreover, the development of C-D map for the brand category is direct but labor-intensive procedure. In this procedure the organization started by identifying the geographic of market of interest and some of the consumer practices. In this study some of the approaches has also been mentioned which has been known as the centrality-distinctiveness map and it has been used as a tool in which sanction the organizations to mainly associated with the positioning of brand on the observational Map with the results of business likewise, price and sales. Better to understand the concept two of the case studies has been presented in this article which has been based on the two famous brands of U.S market. In this some of the strategic implications has been presented which has been based on the consumer’s part and also some of the other factors as well (Dawar & Bagga, 2015).

References of the Marketing-Entrepreneurship Interface (MEI)

Dawar, N., & Bagga, C. K. (2015). A Better way to map brand strategy. Harvard business.

Hansen, D. J., Deacon, J., Pascal, V., & Sethna, Z. (2019). The future is in the past: A framework for the Marketing-Entrepreneurship Interface (MEI). Journal of Business Research, 03(01), 01-19.