Discussion on Facebook for interacting and communicating with customers

Introduction of Facebook for interacting and communicating with customers

            Although Facebook provides a great method of sharing information and connecting with others, there are some issues with its news feed. These issues pose a significant threat to businesses because they rely on the platform of Facebook for interacting and communicating with customers. As a platform, it enables businesses to reach their consumers in a more effective manner but it has some underlying issues.

Rebuttal of Facebook for interacting and communicating with customers

            Regardless of the benefits of access and reach offered by Facebook to businesses, a significant threat is posed by biased and fake news circulating on it. In comparison with the competitive business landscape and competitors of a business, such news more adversely affect the business. It indicates that businesses cannot depend on Facebook for improving their visibility, communication, and interaction with customers. Biased news about a business are capable of influencing the perception of customers about it and they might even break its loyal customer base, deeply influencing its profitability and position in the market.

Argument of Facebook for interacting and communicating with customers

            The bad press and scandals of Facebook have had many bad consequences. In fact, negative coverage and press on Facebook have caused lawmakers to raise questions in some nations about the influence that Facebook can exert. Companies interact with their customers and audience through interactive feeds. However, since the news feed of Facebook is based on its algorithms that do not have the capability of judging content and newsworthiness, it creates negative perceptions. This is capable of influencing the perceptions of customers adversely and even the profitability of a business.

Conclusion of Facebook for interacting and communicating with customers

            Overall, it would not be wrong to say that it is not safe and efficient anymore for businesses to rely on Facebook for improving their interaction with customers and visibility because biased and false news can be shared about the business easily for adversely affecting its credibility.