Assignment on the Oasis Water Oman

Table of Content

Introduction 3

PESTEL Analysis 5

Political factors 5

Economical factors 5

Social factors 5

Technological factors 6

Legal factors 6

Environmental factors 6

Marketing Strategies 7

Strength 7

Weaknesses 8

Opportunities 8

Threats 8

Conclusion 9

References 10

Introduction of Oasis Water Oman

The company ‘Oasis Water Oman’ is working fine in the market and earning outstanding revenues. Hence, they want to earn more profit and also would like to become more strong in the market. So, they have decided to launch a mint-based soft drink called Lemon Mint. The basic purpose is to provide the customers with more options through which they can satisfy their need for thirst. Adding flavour in a drink is the best option to increase sales. Also, it can give more options to people so that they can take care of their health. 

 Marketing Objectives of Oasis Water Oman

One most important marketing objective of launching this product is to earn a name in the market for soft drinks. One more objective is to not just achieving the target sales but also increasing them. It is not an easy task to provide with health benefits by offering soft drinks. But the company is working on it and they would like to provide health benefits to their consumers with the use of this newly launched soft drink.

 Consumer Behavior Analysis of Oasis Water Oman

The customers need to experience different steps when they need to purchase an item explicitly when it is some sort of nourishment. They have to deal with their well-being and accomplish different advantages, too. The investigation of customer behaviour analysis request to measure the courses through which he needs to settle on a choice about purchasing an explicit item. Notwithstanding it, the thought concerning customer conduct helps the advertisers to recognize why, how, when, where, and what of the drinking and digestion of the item. The consumer behaviour analysis is necessary as it causes organizations and advertisers to know the correct reason that is influencing the buy of an explicit item decidedly or contrarily by the shoppers. Additionally, it enables them to know the dimension of the fulfilment of the clients and the things that assist them to accomplish a dimension of fulfilment. Fulfilment of appetite is one of the essential mental achievements (Kaynak and Meulenberg, 2017).

The basic reason for presenting a product is to fulfil the requests and needs of the customers. Examination of purchaser coordinate accomplishes this reason. As buyers are the most basic individual for a marketing specialist or deals agent, hence it is fundamental for them to consider the tendencies the clients so they can furnish them with the stock and experiences as prerequisites seem to be. The more mindful examination helps in continuously right figure about the heading of buyers of anything or associations (Lee, Kozlenkova, and Palmatier, 2015). Following are the manners by which the investigation of client practices helps advertisers, sales representative, and business authorities.

PESTEL Analysis of Oasis Water Oman

Political factors of Oasis Water Oman

The newly launched product Lemon Mint must meet the regulations provided by the FDA to get recognition in the market. The company can place this product in the market only when they approve FDA rules. 

However, alterations in the establishing laws can prevent the company from allocating drinks in the market. The things that can affect Lemon Mint include internal marketing, taxes, alterations in labour laws, and accounting (Alava and Mu, 2018).

Economic factors of Oasis Water Oman

The products of Oasis Water Oman are dispersed and circulated in various countries of the world. All of these countries have their desires, tastes, cultures, and values. However, the company has updated the ways through which it handles the new products by adding more flavours to serve different consumers. They have a huge budget that can meet their needs. Lemon Mint is making outstanding efforts to move into the category of healthy drinks (Rachet, 2014).

Social factors of Oasis Water Oman

The company disperses the dominant part of its items in well-mannered nations. Furthermore, they meet the requests of these clients. They are trying comparable efforts of distributing more flavours in countries according to their priorities.

Be that as it may, in America, individuals centre around their well-being. They are exchanging sugary beverages for waters and teas. Since these beverages are better for their well-being (Ling, 2017).

Technological factors of Oasis Water Oman

Gadgets have helped ‘Oasis Water Oman’ fabricate items in better and higher amounts. The company has processing plants in Britain with the best of the named hardware to guarantee quick conveyance times and quality item improvement. They have utilized the technology of social media to interface with gatherings of people (Anton, 2015).

Legal factors of Oasis Water Oman

'Oasis Water Oman' reserves all rights to their products and also for the newly launched Lemon Mint (David, 2015).

Environmental factors of Oasis Water Oman

Lemon Lime is influenced by water availability. Water is essential for soda improvement. Be that as it may, should something occur, similar to environmental change, the organization might be under the flame. 

This influences their rival, Pepsi and Coca-Cola, also. Be that as it may, since Oasis Water Oman’s items are essentially soda pops, with a water availability issue, the organization will endure misfortunes. 

The company needs to hold fast to natural laws as they make their items. In the case of anything is crooked, it can influence how they disperse items — or stop creation.

Moreover, they can exploit moist atmospheres who might appreciate drinks as a way to chill off. This functions admirably in creating nations where Oasis Water Oman would have almost no "exceptional" struggle.

Marketing Strategies

Lemon Mint is linked with the beverage and food industry because of its increasing popularity in the market. Different marketing strategies are used to advertise this product. 

_ SWOT of Oasis Water Oman

The market segmentation strategy plays a crucial role in the marketing of any product in the market and to Lemon Mint. This strategy targets geographic, psychographic characteristics, demographic characteristics, as well as behavioural factors of the focused population. Also, the forecast for the promotion of the new product in the market area and its products can be assessed through this strategy (Kotabe and Helsen, 2014).

This step is an attempt to boost the precision marketing of a specific company. This specific company is Oasis Water Oman and the specific product is Lemon Mint in this particular case. A market includes a large group of people that comes with similar geographical location, purchasing power, buying habits, buying attitudes, and desires (Cross, Belich, and Rudelius, 2015).

Strength of Oasis Water Oman

o The area covers different countries most particularly the region where the rivals are already working. 

o The local market, as well as global market, are included to increase productivity. 

o Lemon Lime controls the local production when it reaches to the rural, semi-rural, and urban areas. 

Weaknesses of Oasis Water Oman

o The product targets adults, children, and teenagers. 

o Lemon Lime is accessible in various sizes so that people can buy it as per their needs. the sizes range from small to family size. 

o The product is available in a specific flavour.

o The product is not categorized as a premium product, but still, it is something that is not affordable by low-income groups. 

Opportunities of Oasis Water Oman

o Personality and lifestyle are concerned in the psychographic characteristics.

o Some people make it part of their lifestyle and they have to consume processed and junk food. While some others adopt it as their lifestyle. Such people can serve as the best consumers for Lemon Lime. They can become repeat buyers of this product as they need to have something tasty in their hands to refill their energy. In addition to it, they can utilize it for hangouts, picnics, and movies. 

Threats of Oasis Water Oman

o Behavioural aspects include benefits, attitude and usage rate, and occasions.

o Some people make it their habit to consume such processed dietary products on specific occasions. These particular occasions may include hangout with friends, parties, outings, and theatres.

o In addition to it, individuals utilize such products for drinking some quality and healthy drinks to fulfil their thirst while they are out.

Conclusion of Oasis Water Oman

Summing up all the points we can say that Oasis Water Oman company is providing the best ever services having best quality and healthy drinks to people. The consumer had trust over Oasis products and quality of services they provide. The company has requested for the launch of this drink as they want to add up a new flavor in their stock to target further consumers. It is essential to make cherished efforts to accomplish requisite value in the marketplace. The efforts should be done in such a way that can benefit the targeted consumers. Also, the specific segments in the customers’ market are targeted in this report. The target market for this product include youngsters, teenagers, and children. 

The Oasis Water Oman can be successful in the market if they provide the services as per the demand of the consumers. There are the chances that the consumers get afraid to give a try to this new product because people always afraid of purchasing new products. It can affect the profits of the company badly. So, the company is going to start an advertising campaign on different mediums. The positive message with be revealed to people so that they act and buy this drink. The company will be successful in receiving repeated buyers when consumers get aware of the new flavor of the soft drink and find it beneficial and tasty as compared to other soft drinks. 

References of Oasis Water Oman

Alava, R.P. and Mu, J.M., 2018. PEST Analysis Based on A Case Study for. Neutrosophic Sets and Systems, p.84.

Anton, R., 2015. An Integrated Strategy Framework (ISF) for Combining Porter's 5-Forces, Diamond, PESTEL, and SWOT Analysis.

Cross, J.C., Belich, T.J. and Rudelius, W., 2015. How marketing managers use market segmentation: An exploratory study. In Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference (pp. 531-536). Springer, Cham.

David, T., 2015. Return to Regulation: FDA, Energy Drinks, and Our Youth. Hous. L. Rev., 53, p.1401.

Kaynak, E. and Meulenberg, M., 2017. Strategic Marketing Objectives in Mergers and Acquisitions in the Greek Food Industry. In Food and Agribusiness Marketing in Europe (pp. 47-64). CRC Press.

Kotabe, M. and Helsen, K., 2014. Global marketing management.

Lee, J.Y., Kozlenkova, I.V. and Palmatier, R.W., 2015. Structural marketing: Using organizational structure to achieve marketing objectives. Journal of the Academy of Marketing Science, 43(1), pp.73-99.

Ling, X., 2017. Customer Relationship Management: Case study Coca-Cola Company.

Mallaiah, G. and Ramana, D.V., 2018. Consumer Attitude and Behaviour of Soft Drinks. International Journal of Emerging Research in Management and Technology, 7(1), pp.86-93.

Rachet, B., 2014. PESTEL analysis and Porters Five Forces for Innocent Drinks Company. Docs.