Essay on the Women in Media

Once there used to be a time when one could always count on the different kind of media channels for having proper and up to date information that what’s going around them. From last few years, media is a platform which has no doubt gained reputation but along with this, media now emphasize on all the unnecessary details which are of no use at all. Such different forms of mass media are notorious to affect the minds of all the audience to a much greater extent. News like these is not just affecting the minds of the audience but making them a serious depression patient as well. Media has branched out from two traditional platforms (print and television) to social media and women are actively taking part in this media no matter in what form. (Warner, 2019)

Main Body of Women in Media

Advertisements are the one that have played one big and major role in almost lives of everyone apart from the people who don’t have any access to television or any kind of the print material and this case is much exceptional in such advanced era. Advertising is one major factor to make different things get famous among people living around different corners of the world. There are many different kind of the advertisement companies that use the ploys to give all the audience a reason for buying their product which they try to sell out. An example can be seen here that if a person turns on their Television and a person see advertisements in between the favorite sitcome. A person probably here won’t notice at all that the way most of the women gets portrayed in different advertisements to sell out their product. Many of the women in the media of today’s world are being portrayed or shown as the sex object and many of the companies make advertisements by having women in their adds to sell out their product on a large scale. There ae much chances that one don’t notice such things because this has now become a trend and it is much common with the advertisements. This may also seems to be one of the harmless way for the promoting of a product but these kind of advertisements can also have a great and negative effect on our society. (Stewart, 2019)

History for the Western’s Culture opinion of the feminine beauty has changed a lot over the centuries. Women who used to be curvy as well as bigger used to be considered as the most attractive but these days trend has now done into different and opposite direction. Concept has somehow changes a lot from the previous time period and it is not same at all. These days, women are becoming more prominent in the working force and they also play one major role in today’s economy as well. (Ette, 2017)

Media bias just doesn’t occur due to a single reason but it has various reasons. It takes place when any of the journalist or common people especially women are being connected with the reporting of a specific event, they have their own prejudiced opinions about any of the particular thing and at the end, it results into a slanted version of a story. At many times, there are specific media which often shows political bias towards the specific news event. This only happens when that channel is in favor of a particular candidate or party.

In today’s world women have been seen portrayed in a much different way back from the year 1890s and till now. In the previous time period, women used to be dressed up properly and they used to cover themselves with clothes to show that they do have a class. In previous times, women used to be considered as a weak group but now with the passage of time as the media has shown great revolution, same is the case with the perception or thinking about women. Now women is not as weak as the society thinks about them. (Want, 2017)

Growth of the mass media in all of the recent years have made a huge effect regarding the looks of the women in different societies. Through the help or support of different communication technologies, perception of the different men has completely changed about the women and the result is what we see that women is today.

As it has been already discussed above that advertisements are the part in the life of every person that plays a major role along with portraying many things as well. No matter whether the advertisement is short or long but we see that in most of the advertisements women are being seen everywhere. This has been discussed at many different places that how women are being portrayed in the media? Well this should not remain a question anymore because we see clearly that women are being used in the platform of media just for different purposes like having the attention of different viewers along with making the sale of different products to be grown.

In the world of media, it has already set some of the high standards impossibly and as a result of all this is that it makes a women in the losing position in the real life. This media has already set a very firm message that says, worth of every women is completely dependent upon their sexuality. Women’s sexuality is also being valued mainly upon their beauty along with their performance as well. As the media has already set some of the high standards on the beauty of women, and therefore women definitely will spend an ample amount of the money on different beauty products to make themselves look pretty and attractive as much as possible. Clothing is also another important factor here about which women get conscious to bring themselves to a certain level. Unfortunately by the concept that I have mentioned in the above paragraphs as well about the sexual depictions of the women, they are being set up to be disappointed and failed completely. This is completely because of the reason that no women in this world can be shown as innocent as well as sexual at the same time so therefore women are being forced to choose wither one. (Suwana, 2017)

Women are considered to be vulnerable and they have been treated unequally in almost every aspect of the life. If there lies no active involvement of the women in different aspects of the life, there are much chances that the world may not function properly as it can be and it may even fail without women and the reason is that women occupies almost half of the population on this planet Earth. In all of their lives, women needs to make a stand and they also need to realize that all of the women in this world has an equal rights same like men and they should not be treated any less. They have equal rights to the men not just in working but in education, health sector, economic security and almost every sector. (Ross, 2018)

Conclusion of Women in Media

Media has the power to influence the audience at large. In this time there are many media outlets, let it be electronic, print and social which help shape the perception of the audience at large. Due to the growing competition, it is of no surprise that outside influences or certain bias are bound to affect the presentation of news events. Media should act responsibly and adhere to ethical framework. It is the responsibility of the journalist to not allow personal bias to be evident in the news reporting. The news media outlet should present facts as news rather than opinion as facts

So at the end I would like to conclude my essay by saying that Media is the platform in which women are actively taking part and no doubt in the fact that this has positive as well as the negative impacts but we are the one who can change the perspective from negative to positive and things can be easy and better for the women. We should not be the one to judge women and especially in today’s world of advancement.

References of Women in Media

Ette, M. (2017). Where are the women? Evaluating visibility of Nigerian female politicians in news media space. Gender, Place & Culture. 1480-1497.

Ross, K. B. (2018). Women, men and news: It’s life, Jim, but not as we know it. . Journalism Studies,, 824-845.

Stewart, T. J. (2019). “Where We Are, Resistance Lives”: Black Women, Social Media, and Everyday Resistance in Higher Education. 1-31.

Suwana, F. (2017). Empowering Indonesian women through building digital media literacy. Kasetsart Journal of Social Sciences,, 212-217.

Want, S. C. (2017). Social comparisons with media images are cognitively inefficient even for women who say they feel pressure from the media. 1-6.

Warner, K. J. (2019). Value Added: Reconsidering Women-Centered Media and Viewership: Guest Editor’s Introduction.