Report on the Professional Identity Task

Table of contents

Introduction. 2

Organization Needs. 3

Leadership abilities. 3

Critical thinking Skills. 3

Communication Skills. 3

Creativity. 4

Competitors Offerings. 4

Technology. 4

Stress Management 5

Public speaking. 5

Customer Behavior Analysis. 5

Personal branding. 6

Effective communication skills. 6

Problem solving skills. 6

Able to understand customer needs. 7

Emotional intelligence. 7

Conclusion. 7

References

Introduction of the Professional Identity

The aim of this report is to provide deep insights regarding professional identity. The paper has provided detailed information regarding personal branding with the help of three circle theory. The first circle describes the organization's needs. The second circle describes the competitors offering whereas the third circle provides personal skill information. I possess different personal abilities that are according to the organizational needs. the personal abilities that i would like to mention here are leadership abilities, critical thinking skills, creativity, and communication skills. some of the other abilities are competition offering capabilities that distinguish me from others. These personal abilities include effective usage of technology in real life, stress management at workplace, communication skills, and capability to analyze the customer behavior. The personal branding includes effective communication skills, problem solving skills, able to understand the needs of customers, and emotional intelligence. the abilities distinguish me from others and make me capable to cope with organizational issues.

Organization Needs of the Professional Identity
Leadership abilities of the Professional Identity

Organizations today are looking for such marketing graduates who have leadership skills and abilities. Marketing managers have to lead employees who are working with them. if the marketing managers do not possess leadership skills than unfortunately the marketing manager will unable to influence the sales team and marketing team. Therefore it is important that marketing graduates have the skills which are important for leading the marketing team. With these skills not only the marketing manager will able to promote the product efficiently but also the organization’s goal of creating a brand image in the mind of customers will be fulfilled efficiently (Simons, 2011).

Critical thinking Skills of the Professional Identity

Critical thinking skills are highly essential in the field of marketing. The marketers have to create such marketing campaigns that allow organizations to attract a significant amount of customers. Marketing campaigns should contain such elements which will allow the businesses to stand out in the market and help them to differentiate from the rest of the organizations. For such marketing activities, it is important that the marketing graduates in which the organization recruit should have critical thinking skills (Campbel, et al., 2011).

Communication Skills of the Professional Identity

The most important skills that the marketing graduate should have are communication skills. The marketing graduates have to provide information about the products and services of the business to its customers and without effective communication skills, this is not possible. The marketing graduates have to meet a lot of people on a daily basis to promote the products and services of the business which requires good communication skills. That is why the top management of the organization hires such marketing graduates who have the ability to communicate effectively with customers and clients of the organizations.

Creativity of the Professional Identity

In the marketing field, creativity plays an important role. The marketers today use various creative techniques for attracting customers towards the products and services of the organization. The creative marketing techniques not only increase the sales of the organization but also allow the business to differentiate itself from the rest of the business. Today many organizations are looking for such marketers or marketing graduates who are creative and create such marketing campaigns that are not only creative but also have the ability to attract huge numbers of customers. After all, the primary purpose of every organization is to generate profit which is not possible without increasing sales (GOVINDARAJAN, 2007).

Competitors Offerings
Technology of the Professional Identity

The universities that create marketing graduates are focusing on the latest technologies to increase the knowledge and skills of marketing students. The universities are providing information to the students about different marketing software and how they can be used to get deep insights regarding customer behavior and their purchasing patterns. The technology is helping students to not only understand the marketing dynamics more accurately but also prepare the students for their future marketing jobs. It is evident that technology will play an important role in the future and marketing graduates should have knowledge of various marketing-related technologies (Simons, 2011).

Stress Management of the Professional Identity

The universities today provide a significant amount of information regarding stress management and how they reduce stress when they are working in a professional environment. Marketing can be a stressful job because there are a number of tasks that marketing individuals have to perform. When the task load increases the stress level also increases which not only reduces the performance of the individual but also the quality of work also declines as a result. Therefore the universities today hold seminars and workshops in which students are taught regarding stress management.

Public speaking of the Professional Identity

In marketing, communication skills and public speaking skills are highly essential. Without these skills, marketing graduates might unable to perform their duties. The universities today are focusing on various communication skills so that students can communicate effectively in a professional environment. Universities today have various courses that increase the communication skills of the students. The marketing graduates have to interact with clients and customers on a daily basis and for this marketing, graduates should know how to speak in public. It is the duty of the marketing graduate to influence the client and customers so that they would purchase the product/service of the organization (GOVINDARAJAN, 2007).

Customer Behavior Analysis of the Professional Identity

Customer satisfaction is the utmost priority of any organization. The customers are the one who increases or decreases the profit of the business. Therefore it is highly important for the marketing graduate to understand the needs and preferences of their customers. The universities are now providing information to the marketing students’ regarding how they can analyze the behavior of their customers. Consumer behavior allows marketers to know what their customer is looking for and how their needs and preferences can be fulfilled. The marketers try to increase customer loyalty which ultimately increases the brand image.

Personal branding of the Professional Identity
Effective communication skills

In marketing, communication skills and public speaking skills are highly essential. Without these skills, marketing graduates might unable to perform their duties. I possess effective communication skills which are important for any marketing graduate. The communication skills will allow me to promote the products and services of any organization effectively to its customers. I have the skills which are required for influencing the customers to purchase the products. Through communication skills, I can create a brand image in the mind of the customers which is important for creating customer loyalty. Overall I have the ability to interact with clients and customers of the organization (Campbel, et al., 2011).

Problem-solving skills of the Professional Identity

Problem-solving skills are highly essential in the field of marketing. The marketers have to create such marketing campaigns that allow the organizations to attract a significant amount of customers. Marketing campaigns should contain such elements which will allow the businesses to stand out in the market and help them to differentiate from the rest of the organizations. In creating such marketing campaigns various problems arise that can only be solved through problem-solving skills. I have the ability to solve complex problems in a short amount of time. Such a skill will help me to become a professional marketer (Spender, 2014).

Able to understand customer needs

It is important for the marketing graduate to have the skill to understand the needs of the customers. I have skills such as emotional intelligence which allows me to understand the needs of the customer quite effectively. Today the marketers utilize different analytic software to understand what the customers are looking for. The latest software and technologies are helping the organizations to understand what trends persist in the markets and how businesses can meet the requirements of the consumers. The organizations that focus highly on customer achieve success.

Emotional intelligence of the Professional Identity

Emotional intelligence plays an important role in marketing activities. Emotional intelligence allows marketers to create such marketing activities that have the ability to attract a huge number of customers. The emotional intelligence skills will allow me to create such advertisements which will definitely help the organization to influence its customers. Influencing customers is important for increasing sales (Ciotti, 2016).

Conclusion of the Professional Identity

It is concluded that in marketing the communication skills and public speaking skills are highly essential. Without these skills, marketing graduates might unable to perform their duties. The universities today are focusing on various communication skills so that students can communicate effectively in a professional environment. Universities today have various courses that increase the communication skills of the students. The marketing graduates have to interact with clients and customers on a daily basis and for this marketing, graduates should know how to speak in public. It is the duty of the marketing graduate to influence the client and customers so that they would purchase the product/service of the organization. It is important for the marketing graduate to have the skill to understand the needs of the customers. I have skills such as emotional intelligence which allows me to understand the needs of the customer quite effectively. Today the marketers utilize different analytic software to understand what the customers are looking for. The latest software and technologies are helping the organizations to understand what trends persist in the markets and how businesses can meet the requirements of the consumers. The organizations that focus highly on customer achieve success.

References of the Professional Identity

Campbel, D., Edgar, D. & Stonehouse, G., 2011. Business Strategy: An Introduction. s.l. Macmillan International Higher Education.

Ciotti, G., 2016. The Psychology of Color in Marketing and Branding. [Online]
Available at: https://www.entrepreneur.com/article/233843

GOVINDARAJAN, M., 2007. MARKETING MANAGEMENT. s.l.: PHI Learning Pvt. Ltd.

Simons, R., ed., 2011. Human Resource Management: Issues, Challenges, and Opportunities. s.l. CRC Press.

Spender, J.-C., 2014. Business Strategy: Managing Uncertainty, Opportunity, and Enterprise. s.l. OUP Oxford.