Analysis report on DAM AC Properties Dubai

The DAM AC Properties Dubai high-quality growth has recognized with above forty worldwide awards for the previous decade and comprises a number of the main structure in Dubai’s sector of the luxury possessions. The DAM AC Properties Dubai trademark is mainly documented in Dubai as a sector of the Middle East. At the same time as DAM AC Properties Dubai function first and foremost in the inhabited section of magnificence property division, it has as well built-up a number of profitable and developments has long-drawn-out its contribution to luxury apartments hotel, apartments co-branded, hotel rooms, communities of the communities, its possess hospitality operating corporation, the DAM AC Properties Dubai Mason, and business management services (damacproperties.com, 2017).

1.      Perform Porters five force analysis to understand the forces that currently shape competition within your chosen industry.

Competitive Rivalry:

The competitive Rivalry is likely to increase for the DAMAC Properties Dubai Company. The DAMAC Properties Dubai is not likely to have much affected by the competition in the market for their leading position. Although there are said to be a lot of competitive rivalry in the industry right now. The effect of the competition on the DAMAC Properties Dubai is very low.

The threat of New Entrants of DAM AC Properties Dubai

The Threat of New Entrants is appeared to be comparatively low for the DAMAC Properties Dubai. As the DAMAC Properties Dubai is said to be the leading company of the country and globally it is not likely to bother about the threat of the new Entrants and rate of the effect that the DAMAC Properties Dubai get from the new entrants is very low.

The threat of Substitutes of DAM AC Properties Dubai

The Threat of Substitutes is also seemed to be moderately low in the case of the DAMAC Properties Dubai. It is hard to grow with an alternate in the industry of DAM AC Properties Dubai is providing as there is said to be just one DAMAC Properties Dubai.

Bargaining Power of Buyers of DAM AC Properties Dubai

The Bargaining Power of Buyers is likely to change by the time, but immediately the bargaining power of buyers for the DAMAC Properties as the company is the main leaders in the market.

Bargaining Power of Suppliers of DAMAC Properties Dubai

The Bargaining Power of Suppliers is low for the DAM AC Properties Dubai company, additionally one of the troubles in the creation of the revenue.

Question No 2

Apply VEIN, Value Chain and CG Matrix as tools to assess the internal situation of your company to judge the capability of developing a competitive advantage.

VEIN, Value Chain and CG Matrix are the best of all tools that are commonly used to measuring the internal situations of the DAMAC properties Dubai. All three model is used for various purposes.  These all tools are applied in the DAMAC properties Dubai for measuring the internal situations of the company.

VEIN resources of DAM AC Properties Dubai

VRIN stands for valuable, rare, imitate and Non-Substitutable. It means the able value decision, which is hard to imitate and cannot change easily. These resources have a good reflection of their competitor’s according to the major advantages of the resources. If one company has gained VRIN resource, no other company can acquire it. The following resources have VRIN attributes. Intellectual property such as patents, copyrights, trademark, Brand equity, Culture, Know-how or awareness and reputation (MUHURA, 2012)

VRIO Analysis   (Resources are Competitive or not)

Strength	V	R	I	N
Reputation	Yes	No	Yes	Yes	Sustained	Competitive
Culture	Yes		Yes	No	Temporary	Competitive
Experience	Yes	Yes	No	Yes	Sustained	Competitive
Unique Skills	Yes	No	No	Yes	Sustained	Competitive
Capacity to specialize	No	Yes	No	Yes	Temporary	Competitive
Flexibility to adopt	Yes	Yes	Yes	Yes	Sustained	Competitive

BCG matrix of DAM AC Properties Dubai

BCG matrix is used to measure the market growth and shares of the DAMAC properties Dubai on its both axis as on x and y-axis.  The below given BCG matrix is representing the products services and entrants of the DAMAC

High

Low

Market Growth

High

Market Share

Stars: In the above given BCG matrix of the DAMAC stars are those products that are lies among the low market share and low growth.

Question marks: The question marks are those products that are in the in high growth markets with a low market share

Cash cows: low growth markets with a high market share
Dogs: low growth or market share

The value chain of the DAM AC;

 In the DAM AC the value chain presents its services from zero levels to its ending levels to its end users.

Question No3

Design a Strategic Map to assess the market position of your competitors

The Strategic Map of the DMAC is presented in the below-given table or figure along with it measure and objectives.

Question No

4. Construct a PM to assess your firms’ strategic Business Units. (10 marks)

The DAM AC Properties Dubai has hoped to benefit from using the tools of marketing, including an expanded in the most dynamic shopping centers in Dubai. This introduces the chance to meet with potential clients and answer addresses identifying with their land demands. DAMAC Properties Dubai has additionally expanded the quantity of street appears in the particular nations of its centre customer database to build contact at the prospect source, and in the flight doors of the air, terminal parlors going to Dubai.

The GDP of Dubai’s produce through 4.9 percent in parts of the year 2013 and is predicted to produce 4.5 and 5 percent in the year 2014, according to the UAE Minister of the Economy. So it can be say that on the reverse of strapping basics, the market of the real estate, which is at the present well keeping pace, has healthier powerfully from the year 2008 crisis of the financial, with the help of the prime housing sales cost rising through 15.0 percent in the fourth neighborhood evaluate with the year 2012 with prospect of about 15.0 percent in the year 2014.

5. Elaborate on Core competencies and distinctive competencies of the firm

Customer-Oriented Approach of DAM AC Properties Dubai

The customers of the DAMAC Properties are always the first priority of the company. It is also likely to appreciate and expect to fulfil their altering needs and put together precious buyer feedback into the strategic procedure. The DAMAC Properties is said to be the constructor in the country of Dubai by with the supporting team of more than 600 people.  

Transport Better-Quality Living Experience of DAMAC Properties Dubai

The main focus for DAMAC Properties Dubai is to carry on construction of the relationships with owners of the land and the property, make sure the gaining of the correct land that the company is being able to generate exceptional spaces for the living.

Maximize Value of Shareholder of DAMAC Properties Dubai

The DAMAC Properties Dubai ambitious goal is to make the profitability of the group, the force goes back on fairness and upholds a suitable structure of the capital, at the same time as a contribution to good cash income to all shareholders of the DAMAC Properties Dubai.

6. Elaborate on the Organizational culture of the company

            The organizational culture of DAMAC Properties Dubai is market-oriented, which always driven to reach the demands of consumers to become more successful than its competitors. Basically, a market-oriented culture will able to provide the finest solution for any company since it will able to impact on the profit achieved by the company. Market-oriented culture features for , , and . All three of them have the purpose of maintaining a high-level performance of a company by efficiently and competently performing essential business activities to achieve the customer value. In consequence, market-oriented culture is a practical, action-oriented interpretation of the marketing idea, which highlights the prominence of the customer not only within the marketing association but all over the company as well.

            A number of researches have been made to figure out about the market orientation along with its influence on the company presentation. Lots of the experimental conclusions deliver provision for the scheme that market-oriented culture clearly associated with its company performance. Conventionally, the performance of a company is dignified by business efficacy: it could be developed either by growing up the output for a similar input or by reducing the input demanded to create a specified output.

Market-oriented culture also defines as “the organisational culture that most successfully and competently generates the essential behaviours for the formation of greater value for buyers and consequently will create a constant bigger performance for the business”. Grounded on this, as mentioned above that we can conclude for three behavioural elements in this culture: , , and . In market-oriented culture, DAMAC Properties Dubai’s performance measures were calculated on sales progress, profitability, profit on asset/investments/, market share, general financial performance, and also the success of the product (Association & Resources, 2017).

7. Outline two feasible Internationalization strategies which can be adopted if the company wants to expand its wings to a new foreign market.

The DAMAC Properties Dubai as an international leader in real estate, the corporation is also rising around US$ 1.35 billion house project for the hotel and luxury serviced in Burj region of Dubai is likely to know as DAMAC Towers through supreme Hotels & Resorts that also include the primary Paramount hotel and service dwelling in the area. The city of the AYKON is luxury development of the US$ 2 billion situated in the Dubai Canal around Project 40-million-square-foot society. The DAMAC Properties Dubai trademark is mainly documented in together in the Dubai and the sector of the Middle East. The DAMAC’s is also likely to focal point on luxury, and it's standing like a high-class developer that time after time goes beyond prospect, allow the Company to attain the finest cost in the market of the luxury property. The Geographical focus on enlargement market Dubai leftovers a great deal the central marketplace for the DAMAC Properties Dubai, with about 80 per cent of its originating revenues from Dubai. Its widespread venues of the hotel, warm type of weather and beaches create it a preferential purpose of the tourism for the corporation as of just about the Middle East.

Two feasible international strategies that can be adopted by DAMAC Properties Dubai to expand its wings to a new foreign market (Buckley & Ghauri, 2015) are:

·         Multidomestic Strategy – This strategy requires the company to give its favor of underlining sensitivity to the local demands within every market that the company join in. In other words, DAMAC Properties Dubai needs to customized its services to meet the demands in the market.

·         Global Strategy – This strategy pressures the need to achieve the markets of scale by providing basically similar products or services into every market place.

8. Justify the Business strategy to be adopted for the new product–Low cost/Differentiation/ Hybrid in order to gain a competitive advantage.

            The business strategy that DAMAC Properties Dubai to gain a competitive advantage is a Differentiation Strategy. The company implement this strategy to create differentiation within its products or services as a property company. A differentiation strategy could be considered as the most appropriate method to be implemented if; the target customer fragment is not price-complex, the market is considered to be competitive, Most of the customers have different specific demands, and, the company has exclusive resources and abilities which support the company to meet these demands of customers in methods that quite difficult for other competitors to copy (Edwards & Ellison, 2009).

            In simple words, DAMAC Properties Dubai creates its strategy to always up-to-date in providing the properties for society. The company also pay attention to how its products and services could be different from other competitors so that the customers will prefer to make business deals with DAMAC Properties Dubai rather than with other competitors. The reason behind this is the fact that there are numbers of competitor companies that offering their uniqueness and products and services to attract the customers within the same market as DAMAC Properties Dubai. For this reason, the company needs to figure out in making differentiation for its products and services, in order to attract the new customers and to maintain loyal customers as well. The DAMAC Properties Dubai is also likely to focal point on luxury, and it's standing like a high-class developer that time after time go beyond prospect, allow the Company to attain the finest cost in the market of the luxury property.