In this report, there is complete information about the marketing plan and objective of the selected company. For this report, 7D cinemas are selected. It can be noted that this brand is related to the entertainment industry. Moreover, it is the future of this industry. This report will discuss important parameters of the marketing plan for such cinemas. In the first part, there is complete information about the current market and brand of such cinemas in the industry. Moreover, in the second section there is brief information about the marketing plan and objectives. The next section will deal with target market and also marketing mix for such cinemas. In the last part, there is some recommendations related to the evaluation and control of such cinemas for the future.

Introduction and objectives of 7D Cinema

This report is dealing with the new technology in the entertainment industry and it is related to 7D cinema. According to this technology any user is able to participate in the story by going into the movie. This means that person can easily become a main part of the movie. According to this technology any user can easily change the plot of the story and also add different kind of actions while playing. Moreover, due to this technology the audience sitting in the auditory can tactile, visual and also auditory different aspects properly with high quality experience. Therefore, the 7D Cinema is considered as a new high tech video recreational products for the future. This is because it will present the latest international and interactive 3D video technology for the user so the user can enjoy the movie with different angles. This report will discuss important points related to the marketing plan of these cinemas.

Current Market and Brand of 7D Cinema

It can be not that the current market of such cinemas is quite short. The main reason is that there are many people around the world are not familiar with this technology. It is showing that the current market of such cinemas is moderate. This cinema belongs from the entertainment industry. Due to this, such cinemas are extremely important for young children around the world (Beamish, 2012).

Pestle analysis of 7D Cinema

Political factors

It can be noted Hollywood is expanding and as well as the technology on daily basis. Moreover, there are quite low political factors are affected on the entertainment market. The main reason is that every government is supporting entertainment.

Economic factors of 7D Cinema

It can be noted that the initial investment on the 7D cinemas are extremely high. It shows that there will be huge impact on the economy. Therefore, such cinemas should be applied in those countries with stable economic conditions.

Social factors of 7D Cinema

This shows that the countries that are economic stable contain less time for entertainment. The main target of these cinemas is on the young generation. This show that there will be huge risk of lowest attendance. This means that it will be applied in those countries where people are crazy about Hollywood movies.

Technological factors of 7D Cinema

There are many countries that are not aware about these technologies so such cinemas will face trouble in operating in these countries.

Environmental factor of 7D Cinema

There is quite low environmental factors acting on the 7D cinemas. This is because such cinemas are completely eco-friendly (O. C. Ferrell, 2019).

SWOT analysis of 7D Cinema

Strength

It can be observed that 7D cinemas are considered as the huge revolution in the field of entertainment industry. These cinemas will change the nature of this industry. This is because evolution of video characters are enhanced by effective technology. Due to this the young generation is attracted towards this technology in great amount. This is why it will become a huge strength for the future of the entertainment industry.

Weakness of 7D Cinema

There is only one weakness of such cinemas and it is related to price. It shows that the ticket prices of these cinemas are extremely high. That’s why it is considered as huge weakness of 7D cinemas.

Opportunity of 7D Cinema

The technology is increasing on daily basis. This means that there will be huge opportunity for these cinemas to open its account in different part of the world. The game developers are working on adding different technologies in the characters. Due to this there will be huge revolution for these cinemas for the future.

Threat of 7D Cinema

There will be no threat for 7D cinemas because it is a new technology and there are no competitors are present in the market. Therefore, there will be a huge chance for these cinemas to hit the entertainment market by decreasing price of the tickets (Klein, 2007).

Marketing plan objectives of 7D Cinema

It can be noted that the marketing plan objectives for these cinemas will be SMART. This means that its marketing goals will be extremely smart. The company wanted to promote 7D cinemas all over the world. It is showing that this goal is specific because company only target on improving the market value of these cinemas. On the other hand, this gaol is also measurable. This is because the company can easily analyse it target audiences. According to this, they will develop the marketing strategy and promote these cinemas. Moreover, this goal is also achievable because when company is going to make a proper marketing strategy then it will become easy to attract more people around the world. Furthermore, it is also realistic, because company wanted to improve marketing strategy so it is considered as a real goal. In the end, with effective marketing strategy it will become extremely simple for the company to achieve the goal on time (Chernev, 2018).

Segmentation, Targeting and positioning of 7D Cinema

It is showing that 7D cinemas is considered as a set of interactive games and theatre entertainment. Due to this, the audiences can easily feel the amazing interactive movies experience. Now the next fact is that this technology is not too much common in different parts of the world. Due to this fact there will be a huge entertainment market gaps are present in it. Overall, entertainment market is looking for small investment and also low risk. But according to the marketing research it can be noted that such dimensional effect is loved by the young generation around the world. Moreover, this effect is extremely great and relative in such cinemas (Beamish, 2012).

Moreover, it can be noted that future demand of such cinemas will be increased. The main reason is that people are attracted towards the games and virtual reality.

Marketing Mix Strategy and Budget Recommendation

It can be noted that there are 4 Ps are present in the market mix strategy. The first one is related to the place, it is showing that the place must be perfect for these cinemas so it will become easy to attract more people from around the world. Moreover, the next thing is that price of the ticket. The 7D cinemas have to work on the price strategy. If they are able to maintain this strategy then it will become easy to become more famous in the young generation. Furthermore, the services price is extremely high and there are quite low variety has been seen in these cinemas. This means that if some variety is added in the services and also prices are controlled then it will become extremely simple to gain attraction from all over the world. Moreover, add some promotion strategy in the tickets. Due to this strategy they can easily make addict their customers towards it (Klein, 2007).

The marketing mix strategies are based on the 7P’s of the marketing mix that are implemented to gain the objectives of the marketing strategies. These elements are: product; price; place; promotion; people; process and physical.

Product: the goods or services that will be provided to the customers of the 7D cinema.

Price: it refers to the consideration that how much customer pays to get the product or services.

Place: it relates to the location as it helps to distribute the products from manufacture to consumers end in the market through different channels.

Promotion: how the product or services introduced to the customers and get them attracted to purchase it.

People: these are the agents and helpers that help to make supply chain in the business to get the access of the customers to deliver the goods.

Process: method or techniques that are adopted to deliver the product or service to the customers.

Physical: physical environment that is used to get customer’s experience in the market.

Any business in the market is related with the some kind of budget that must be prepared to fulfill the expenses of the marketing plan. There must be selection of suitable revenue that is used to generate in the completion of marketing tools with the budget. Here are some recommendations that are being used in the budget plan:

· On new start up of business or newly introduce product in the market must be allocated with more proportionate of the income on its marketing.

· Budget that is based on the B2B business must be allocated with less proportionate.

· Keep in mind that the track of spending money is going good and all the times and efforts are recorded in better way.

· The business of cinema must required the budget that is based on the innovative improvements.

Evaluation and control

For evaluation and control there is a need to make effective risk assessment plan. Then according to this plan there is a need to make strategies to evaluate and control main parameter of the plan. The main point is related to the managing of KPIs of the marketing plan of cinemas. Due to this it will become easy to evaluate effective parameters of the marketing plan. Therefore, it can be noted that the company is required to consider the key performance parameters in detail. This is because through this they can easily improve their marketing plan for the future (Klein, 2007).

Conclusion of 7D Cinema

Summing up all the discussion from above it is concluded that 7D cinemas are the future of entertainment industry. In this report, there is complete information about the marketing plan analysis of 7D cinemas in detail. In the first part, there is complete information about the current market and brand of such cinemas in the industry. Therefore, the 7D Cinema is considered as a new high tech video recreational products for the future. It is showing that the current market of such cinemas is moderate. This cinema belongs from the entertainment industry. This show that there will be huge risk of lowest attendance. This means that it will be applied in those countries where people are crazy about Hollywood movies.

The game developers are working on adding different technologies in the characters. Due to this there will be huge revolution for these cinemas for the future. On the other hand, this gaol is also measurable. This is because the company can easily analyse it target audiences. According to this, they will develop the marketing strategy and promote these cinemas. Furthermore, it is also realistic, because company wanted to improve marketing strategy so it is considered as a real goal. Due to this fact there will be a huge entertainment market gaps are present in it. Overall, entertainment market is looking for small investment and also low risk.If they are able to maintain this strategy then it will become easy to become more famous in the young generation. Furthermore, the services price is extremely high and there are quite low variety has been seen in these cinemas.

References of 7D Cinema

Beamish, K., 2012. CIM Coursebook 03/04 Marketing Planning. s.l.:Routledge.

Chernev, A., 2018. The Marketing Plan Handbook, 5th Edition. s.l.:Cerebellum Press.

Cohen, W. A., 2005. The Marketing Plan. s.l.:John Wiley & Sons,.

Klein, A., 2007. Marketing Plan: BMW 1-series in Germany. s.l.:GRIN Verlag.

O. C. Ferrell, M. H., 2013. Marketing Strategy, Text and Cases. s.l.:Cengage Learning.

O. C. Ferrell, M. H., 2019. Marketing Strategy. s.l.:Cengage Learning,.

Robert E. Stevens, D. L. L. B. W., 2006. Marketing Planning Guide. s.l.:Psychology Press.